Tourism Western Aust ralia’s domestic camp aign focus from October to November will clude the Kimberley region, highlightg the new dir ‘Kimberl ey Express’ flights from Mbourne to Kurra commencg May 2020. The tegrated mketg camp aign will span across radio, prt, TV and digital ch anns Victoria. The camp aign will feature complg flight offers and pack age deals to tget sh ort and medium holiday cons iderers and drive immediate conversion. THE CAMPAIGN IDEA We know the Kimberley offers an experience like no other. The Kimberley Express flights brings the region’s unique and enriching natural beauty and untouched wilderness closer to the East Coast than ever before. We want to showcase the best packages and offers available, to encourage potential visitors to book a holiday to the Kimberley today. The KIMBERLEY EXPRESS credible EXPERIENCES tha t e worth travg for. ENCOURAGING to and book a holiday! from their to the Promotg the n ew flight & KIMBERLEY VISITOR S MOVE THE KIMBERLEY BUCKET LIST NOW LIST SHOWCASING EXPRESS Tgetg months NEXT SIX to a holiday the VICTORIAN RESIDENTS plan ning TWELVE
Transcript
Tourism Western Australia’s domestic campaign focus from October to November will include the Kimberley region, highlighting the new direct ‘Kimberley Express’ flights from Melbourne to Kununurra commencing in May 2020. The integrated marketing campaign will span across radio, print, TV and digital channels in Victoria. The campaign will feature compelling flight offers and package deals to target short and medium holiday considerers and drive immediate conversion.
The campaign ideaWe know the Kimberley offers an experience like no other.
The Kimberley Express flights brings the region’s unique and enriching natural beauty and untouched wilderness closer to the East Coast than ever before.
We want to showcase the best packages and offers available, to encourage potential visitors to book a holiday to the Kimberley today.
The kimberley expressincredible eXpErIeNcEsthat are worth traveling for.
ENCOURAGINGto
and book a holiday!
from their
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Promoting the new
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kimberley
VIsITOrSmoVe The kimberley
bUcKeT lIsTnOW lIsT
shoWcasingexpress
Targeting
monthsnExT six to
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VicTorianresidenTs planning
TWelVe
Submit your Kimberley experience, tour or package for inclusion in campaign activity. Offers or deals with a perceived saving or value add, that meet the outlined criteria will be featured at westernaustralia.com, with the most compelling offers featured on social channels. Visit http://bit.ly/2lvACa9 for more information and to submit your holiday deal before 10 October, 2019.
Align your advertising or social media activity with ours by utilising our library of #KimberleyExpress images, available to download from imagegallery.tourism.wa.gov.au.
We invite you to join the conversation on social media by tagging #ThisisWA and #KimberleyExpress. We have passionate followers who are interested in what they can see and do in WA. As the experts on all things WA, we ask you to share your tips and advice with them.
Refresh your ATDW listing via atdw-online.com.au to make sure your product information on westernaustralia.com is up to date.
hoW can i engage?How can Kimberley operators engage with this campaign?
For more information visit westernaustralia.com/trade
and don’T forgeT, you can folloW us and Tag
#ThisisWA #KimberleyExpressaNd TElL uS WHaT iS uNiQuE aBoUT THe kImBeRlEy eXpErIeNcE oR pRoDuCT yOu oFfEr.
insTagram
@westernaustraliaHashtag your posts with #ThisisWA to give us permission to repost on our social channels and on westernaustralia.com
