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om arrivant

à Paris…

In Balossa we aim to reinvent, bring to life and twist a little a basic notion of a piece that has everything - simplicity, comfort, originality, elegance, trend ! We want to add some details, play a little with forms and volumes, shift ideas into shapes and create the ultimate new cloth - the contemporary white shirt that will fit modern women in a completely new way. Give them new expression and allow them to experiment with the classics.

Many great designers have reinvented the white shirt and we are following in our own fashion. Strongly believing that a timeless piece can never be boring. Simply gorgeous in all shapes and forms.

This is our Balossa!

CARROUSEL DE LOUVRE

99 Rue de Rivoli 75001 Paris

From 10am to 6pm

The heritage of DENIM and its iconic legacy inspired New York based AMPERSAND HEART to create a collection that celebrates denim lifestyle while expanding its fashion boundaries .

Influenced by folk and workwear, the Collection explores the intersection between jeans culture and high fashion. The line focuses on the research of denim tradition, infused with experimental workroom techniques. From knitwear to indigo dye, AMPERSAND HEART combines an all denim aesthethics with a polished urban style sensibility.

Handweaving, smocking, pleating and artisanal washes are some of the unexpected elements AMPERSAND HEART brings into the indigo blue universe creating collections of seasonless denim garments designed with a sartorial eye for detail.

“We wanted to develop a style of dressing in which our emotional connection to denim could intersect with our passion for fashion design. We see our brand as a storyteller, speaking about an icon in a contemporary way.”

Antonio Haslauer ,

Creative Director and Founder of AMPERSAND HEART

Paris Dates: March 3 - 9Showroom : Hôtel de Noailles, 9 Rue de la Michodière, 75002 Paris, France

Won Choi was Born in the Korean countryside of Gwangju. She attained her first Bachelor of Fine Art – Ceramics degree from Chosun University. In 1999 moved to London to pursue a BA Textile Knitwear followed by MA Fashion Knitwear both at UAL – Central Saint Martins. Having graduated with raving reviews, her collection was described as “less commercial but successful, showing underlying precision of thought” by The Gaurdian, she peaked the interest of Collette in Paris and offers started rolling in from the likes of Barneys New York.In 2003 Won joined the Alexander McQueen team as a textile knitwear designer cultivating her skills and craftsmanship for the next three years. During which she had a few high profile collaborations such as Mario Schwab for Dazed & Confused in 2005 before returning home to join Lanvin Collection Korea as director of knitwear division. Choi launched her own Lable ONECHOI in 2012.A recipient of Seoul’s pre10 soul award, Won Choi was one of the ten-selected designers to represent Seoul metropolitan government. Having dressed the First lady of Korea Yoon-ok Kim, household names and celebrities alike took notice. Available in London, Paris and Milan; Jane Birkin, Suki Waterhouse, and Lake Bell have all adorned ONE CHOI. TechniqueSouth Korea is a forerunner in textile manufacturing specifically in technologies involving wool blend production. Seoul-based ONE CHOI Inc. partnered with the most accomplished knit production teams in Korea with a 50-year experience. ONE CHOI utilizes excellence in manufacturing and the finest yarn from across the world.

La Maison LABRUYERE, fondée en 2015, est l'histoire de l'ingénieuse et fusionnelle collaboration d'un père, Stéphane venant de l'architecture et d'un fils, Raphaël issu du milieu de la mode.

Leurs multiples passions et maitrises dans différents domaines artistiques ont permis d'aboutir à la création d'une ligne singulière de sacs à main pour femmes qui n'est que le début d'une prolifique aventure.

The Maison LABRUYERE, founded in 2015, is the story of the ingenious and fusional collaboration of a father, Stéphane from architecture and a son, Raphaël from the fashion world.

Their multiple passions and mastery in different artistic fields have led to the creation of a singular line of handbags for women which is only the beginning of a prolific adventure. PREMIERE CLASS -

Hall B - 342 bis