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SHRC 2013 Toronto Are You At Cause or Effect? Karley Cunningham BIG Thinker & Creative Strategist www.bigboldbrand.com
| Date post: | 11-Jul-2015 |
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SHRC 2013Toronto Are You At
Cause or Effect?
Karley CunninghamBIG Thinker & Creative Strategist
www.bigboldbrand.com
#SHRC13
@BrandMaven
www.bigboldbrand.com
#GoBigBeBold
www.bigboldbrand.com
Social Media’s Rapid Rise
Are you at Cause or in Effect?
#GoBigBeBold
Media Control
Banksy - 2008
From the inception of “media” (information delivered in various forms) to us it has been controlledby:
• The Church• Our Schools• The Gov’t • Big Business
Are you at Cause or in Effect?
#GoBigBeBold
• The Church• Our Schools• The Gov’t • Big Business
Media Control
Are you at Cause or in Effect?
#GoBigBeBold
Then something happened...
1999 2003 2004 2006 2008
Are you at Cause or in Effect?
#GoBigBeBold http://garethcase.com/email-dead-b2b-businesses-wake-social-revolution
Are you at Cause or in Effect?
#GoBigBeBold
By the end of 2012...
http://garethcase.com/email-dead-b2b-businesses-wake-social-revolution
400M members
60M websites
225M websites200 countries
1,110M users
1M accounts
500M users
Are you at Cause or in Effect?
#GoBigBeBold
Freedom from
censorship!
Banksy
“Social media sparked a revelation that we, the people, have a voice, and through the democratization of content and ideas we can once again unite around common passions, inspire movements, and ignite change.
~ Brian Solis Altimeter Group
Are you at Cause or in Effect?
#GoBigBeBold
A big shift...
The biggest shift since the Industrial Revolution (1840 - 1870)
Banksy
The fastest shift (2003 - 2012)
Are you at Cause or in Effect?
#GoBigBeBold
The Result
For the first time in history the individual has a large and significant effect on the media that reaches us.
Banksy
Are you at Cause or in Effect?
#GoBigBeBold
On The Flip Side...
How does this chart make you feel?
Are you at Cause or in Effect?
#GoBigBeBold
How does Social Media Effect You?
“Our social tools are not an improvement to modern society, they are a challenge to it.”
~ Clay Shirky, Technology Professor NYU
www.bigboldbrand.com
So What Does This Have To Do
With YOU?
Are you at Cause or in Effect?
#GoBigBeBold
Today is about YOU.
Today is all about YOU. SHRC was developed to help you get ahead and stay ahead.
Are you at Cause or in Effect?
#GoBigBeBold
What are you
responsible for ?
• Driving the company's culture• The health of the organization• The top talent that enters the company (or doesn't)• The talent that leaves the company•• ••
Are you at Cause or in Effect?
#GoBigBeBold
How does Social Media Effect You?
How has social media changed your job?
Are you at Cause or in Effect?
#GoBigBeBold
What are your biggest
challenges ?
• We don't have a seat at the boardroom table• Management doesn’t believe in Social Media• No one listens to us• We're a call centre• Marketing won't let us engage in social media• Social Media is a “marketing thing”• We’re too busy• Opposing views + the latest fad: “Do this....” “No, don’t do that, do this.....”••
Are you at Cause or in Effect?
#GoBigBeBold
You are still responsible
for...
• Driving the company's culture• The health of the organization• The top talent that enters the company (or doesn't)• The talent that leaves the company• Etc.....
And...your employees, future employees and competition are all using SOCIAL MEDIA.
Are you at Cause or in Effect?
#GoBigBeBold
How do you feel about
Social Media? ?
Banksy
Are you at Cause or in Effect?
#GoBigBeBold
NLPNeuro Lingustic Programming
Are you at Cause or in Effect?
#GoBigBeBold
It is based on awareness of MINDSET
- your mindset.
And, on CHOICE- your choice.
NLP:In a
nutshell...
Are you at Cause or in Effect?
#GoBigBeBold
at CAUSENLP:In a
nutshell...
Banksy
Are you at Cause or in Effect?
#GoBigBeBold
in EFFECTNLP:In a
nutshell...
Banksy
Are you at Cause or in Effect?
#GoBigBeBold
in EFFECT“Life happens to me. Other people and events control my life. ”
This make you the the victim and in effect.Providing no control of the outcomes.
NLP:In a
nutshell...
Are you at Cause or in Effect?
#GoBigBeBold
at CAUSE“I take responsibility for everything that happens in my life, directly, or indirectly.”
This puts you at cause and in control in your life.
NLP:In a
nutshell...
Are you at Cause or in Effect?
#GoBigBeBold
Energetic Effects of
NLP
Banksy
Are you at Cause or in Effect?
#GoBigBeBold
Energetic Effects of
NLP
Banksy
Are you at Cause or in Effect?
#GoBigBeBold
Energetic Effects of
NLP
Banksy
Are you at Cause or in Effect?
#GoBigBeBold Banksy
Are you at Cause or in Effect?
#GoBigBeBold
Banksy
Are you at Cause or in Effect?
#GoBigBeBold Banksy
Are you at Cause or in Effect?
#GoBigBeBold
So....What’s your
choice?
“Be miserable ormotivate yourself.
Whatever has to be doneis your CHOICE.”
Are you at Cause or in Effect?
#GoBigBeBold
The “at Cause” Approach
• We don't have a seat at the boardroom table• Management doesn’t believe in Social Media• No one listens to us• We're a call centre• Marketing won't let us engage in social media• Social Media is a “marketing thing”• We’re too busy• Opposing views + the latest fad: “Do this....” “No, don’t do that, do this.....”••
Banksy
Are you at Cause or in Effect?
#GoBigBeBold
STEP 1:
Identify Your Present State...
Where you are at, but prefer not to be...
(make it about something related to HR &SOCIAL MEDIA)
Are you at Cause or in Effect?
#GoBigBeBold
What are your biggest
challenges ?
• We don't have a seat at the boardroom table• Management doesn’t believe in Social Media• No one listens to us• We're a call centre• Marketing won't let us engage in social media• Social Media is a “marketing thing”• We’re too busy• Opposing views + the latest fad: “Do this....” “No, don’t do that, do this.....”••
Are you at Cause or in Effect?
#GoBigBeBold
STEP 2:
Identify Your Desired State...
Where you want to be...
(with regards to SOCIAL MEDIA and how it improves what you do, your department, your company)
Are you at Cause or in Effect?
#GoBigBeBold
STEP 3:
Four basic questions you need to ask yourself to make the journey successful:1. What am I moving towards? (The desired outcome)** Don’t focus on the problem that got you here.
2. Why am I moving? (consider your values)
3. How will I get there? (your strategy for your journey)
4. What if something goes wrong? (risk management and contingency planning)
Are you at Cause or in Effect?
#GoBigBeBold
STEP 3: Identify Your Resources.
Are you at Cause or in Effect?
#GoBigBeBold
HINT.....
Use SHRC as a resource..... • Take a minute to look at your session selection, do you want to change your mind?
• Find a new friend, share knowledge
• Speakers - you have direct access to them
• Conference Organizers - you have direct access to them
Are you at Cause or in Effect?
#GoBigBeBold
At Causeor in Effect?
“Whether you believe you can or your can’t,
you are right!”
“Whether you believe you are at cause or in effect
you are right!”
Are you at Cause or in Effect?
#GoBigBeBold
[email protected]@BrandMaven
Karley CunninghamBIG Thinker & Creative Strategist
Banksy
