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Made by : MEENU

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Culture is the systems of knowledge

shared by a relatively large group of

people.

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NORMS

CULTURALTRAITS

DIFFUSION

ASSIMILATION

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Society as a group of people that share a

common set of values and norms: that is people

who are bound by common

culture.However,there is not a strict one-to-one

correspondence between a society and nation.

Nation states are political creation. they may

contain a single culture or several cultures.

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Cultural divergence is when a

culture separates or goes in a

different direction.

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Can happen when members of a culture move awayfrom the core values of their culture

Usually because they have been exposed to new

ideas. FOR EXAMPLE

India Aryan India was unified by a common Hindu

culture but the arrival of Islamic influences ledIndia to become divided into Hindu and Muslimareas.

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The tendency for cultures to become more

alike as they increasingly share technology

and organizational structures in a modern

world united by improved transportation and

communication.

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A no of factors have encouraged the convergence of certain aspects of culture amongnations, notably-

Improvement in transport,communciation & a hugeincrease in the no. of pepole,who visit foreign countries.

Globalization of media, with similar or even sametelevision programmers & newspaper & magazinesarticles appearing in all nations.

Similarities in the tastes & consumption patterns ofyoung people.

Adaptation of similar technologies in several countries,creating common work experiences & workingmethods.

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Rising living standardsUrbanization of populationEconomic & political destabilization that

happened say in Europe or during thepartition of India.

Improvement in the education system &increase in literacy.

Opening of foreign trade & the influx ofnew ideas from other countries

Introduction of new technoloegies

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Religion

Social structure

Language Education

Socialmobility

Aesthetics

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Communicate effectively withcustomer,suppliers,b/s associates & partners inother countries & with foreign employees

Conduct negotiations & understand thenuances of the beginning postures of the otherparties into a negotiationsPredict trends in social behavior likely to affect

the firms foreign operationsUnderstand the govt.policies & influence it forb/s promotions.

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Centralized vs.decentralized

decision making

Informal vs.formal

procedure

Short term vs.long term

horizon

Stability vs.innovation

High vs. loworganizational

loyalty

Safety vs. riskIndividual vs.

group rewards

Cooperation vs.competition

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