SHUTTERSTOCKIncreasing Search Success: Relevance & Minding the Gap

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How is our customers search success?

Defined search success

Q.

Looked at data

Search success = X%: Lets increase it!A.All Rights Reserved by Shutterstock Images

Q.Why are we at X%?

We went deeper into the data

We spoke to every customer we could

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Either our search data or search experienceisn’t good, or we don’t have the image

50% of search are 1 word searches

Customers have an image in their head

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14 Million Images

2.1 Million Results

We Can Show 150 on Page 1

That’s .008% Of A Chance!

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Woman

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• Statisticians • Key Words• Key Word Clusters• # & Frequency Of Downloads Query

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Data crunch

Ask “did you find what you were looking for?”

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Focused on the search life cycle

Advanced SearchFacetsVisual Facets

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Auto-CompleteSpellcheck

Search

We can only optimize to a certain degree

There will always be gaps in content

Now

Optimized

Goal

GAP

* Josh Porter : http://bokardo.com/talks/metrics-driven-design/

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It’s Not As Simple As “Lack of Search Success”

How do we get to the next level?Q.Fill the content gapA.How do we fill the content gap?Q.

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“Baby with backwards hat & big shoes”

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“Group of friends”

Don’t have it

Too “stocky”

“Family picnic” Missing dad

“Woman with cell phone”

Lighting is off

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Built Content Gap Tool: ALPHA1.

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Feedback from ALPHA & adjusted for BETA2.

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Adjusted BETA from feedback, more info3.

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Q.How to we communicate the gap to the right contributors

We look at their quality

We look at their quality in a specific area - what the excel at

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“Dog”

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A. Get the right content & adjust algorithms to introduce new content

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Getting the right content in

Circle back with customers

Are we filling the gaps?

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Q.So what??

Contributors feel a connection to customers

Contributors are making more money

Increased number & position of relevant content in search results

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Q.So what??

Content is more effective

Search success is up

We have strengthened our marketplace

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