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&StructureSI658 Winter 2015Strategy
Jared Spool
Design is the rendering of intent.
1989
1989 $111,000,000
$7,500,0002014
1963 Sleeper by Woody Allen United Artists 1973
1963I wanted the shape of it to sing an unencumbered song
image: https://www.linkedin.com/in/digijeff
1962
Always design a thing by considering it in its next larger context
https://flic.kr/p/awoXAa https://flic.kr/p/awoXAa1962 1963
What Is Good Structure?
http://99percentinvisible.org/episode/u-t-b-a-p-h/
TACTICS
STRATEGY
STRATEGY
Photo: Melissa Mahoney
There is no right way.
http://www.theguardian.com/environment/2014/mar/14/europe-gm-crop-regulations1894
1899
1165
100
Toward Good Structure4
Library of Congress Prints and Photographs Division - LC-DIG-npcc-22697
1. Mapped Intentions
Service Acquire
Acquire Service
Optimize Innovate
Now Future
Engagement Conversion
Intention Map
Intention Map
Intention Map
Intention Map
Intention Map
INTENT
STRUCTURE
http://www.uxbooth.com/articles/designing-for-mobile-part-1-information-architecture/
THE CLASSIC, PERVASIVE SEDUCTION TO DESIGNERS HAS BEEN TO FIND A SOLUTION
INSTEAD OF THE TRUTH
1971
19591955
1959
1920
2. Arrange for Meaning
1989
1989
Find a JobPartners Seeking
Employment
UMJobs.org
Schedules
Academic HR Sta HR
HR Professionals Community of
Practice
Procedures
Workplace Improvement
Manage
Celebrating
Professional Development
Health
Family
Retirement
More Rewards
Emergency Hardship Program
Compliance Hotline
Shared Services Center
Wolverine Access
SPG
Ask HR
Stang
Leaves of Absence
Compensation and
Classification
Remote Employment
Return to Work
Mediation Services
Workplace Climate
Assessment
Campus Commitment
Nondiscrimination Policy
Diversity Matters
Voices of the Sta
Diversity Around Campus
Recruiting and Employment
Services
Successful Employee Selection
Temporary Stang Services
Retention Toolkit
Termination
Unit Cuto Calendar
Retirement Swag
E-Verify
UMatterCandy J. Johnson Award
Distinguished Diversity
Leadership Award
James T. Neubacher
Award
Presidents Sta
Innovation Award
Service Awards Sta Stories
HR Development
Career Development
ResourcesCareer Path Navigator
MHealthy Abuse HurtsHeath and
Medical Benefits
Benefits Forms Health Plan NavigatorBenefits Plan
RatesHealth Plans
Financial
Work/Life Resource
Center
Kids Kare at Home
Early Childhood
Education and Care
Child Care Centers
News
Mission and Vision
Service Areas
Contact + Directions
Strategic Plan
Confidentiality Statement
Statement on Stewardship
Other plans (insurance, etc.)
Content from Uniquely Michigan
Living and Working in Ann
Arbor
Police Department Oversight Committe
Oce of Institutional
Equity
Prescription Drug Plans Dental Plan Vision Plan
Regional Campuses
Get a Job
Do Your Work
Take Care
About UMHR
Changed Arrangement = Changed Meaning
1984
Changed Adjacencies
= Changed Meaning
The Structural Integrity of Meaning Across Contexts- Jorge Arango
1972
MEANING STRUCTURE
INTENT
3. Dumb Models
2001
Rhetorical > Pictorial
FlatDrill-Down
PancakeConsistentExhaustive
DimensionalSee AcrossTasty CakesArticulatedMeaningful
shopping*
*
*
shopping
quoting
rentals
quoting
requesting
customrentals
us
us
*custom
*
Wor
kplac
e
HomeMotor Vehicle
Workplace
Distracted Driving
First Aid
Rx
Teen Driving
4. Structural Vocabulary
@lukew
1972
1972
Implicit Connotation
Integral Ornament
Innovative
Revolutionary
Extraordinary
Original
New Words
Pretty All Around
Consistent
Advanced Tech
Looks Expensive
Interesting
Heroic DU
CK
1959
1959
1959
2003
DECORATED SHED
Explicit Denotation
Applied Ornament
Evocative
Evolutionary
Ordinary
Conventional
Pretty In Front
Inconsistent
Looks Cheap
Boring
Expedient
Explicit Denotation Implicit Connotation
Applied Ornament Integral Ornament
Evocative Innovative
Evolutionary Revolutionary
Ordinary Extraordinary
Conventional Original
Old Words New Words
Pretty In Front Pretty All Around
Inconsistent Consistent
Conventional Tech Advanced Tech
Looks Cheap Looks Expensive
Boring Interesting
Expedient Heroic
Explicit Denotation
Applied Ornament
Evocative
Evolutionary
Ordinary
Conventional
Old Words
Pretty In Front
Inconsistent
Conventional Tech
Looks Cheap
Boring
Expedient
Complexity and Contradiction
INTENT MEANING
STRUCTURE
1. Mapped Intentions 2. Meaningful Arrangement 3. Dumb Models 4. Structural Vocabulary
PLACES MADE OF INFORMATION
Space < Place
Product < Experience
MINIMALLY VIABLE
MAXIMALLY VALUABLE
LASZLO BALOGH
Vitruvius
Thing < Architecture
firmness utility delight
a) firmitatisFirmnessStrength
RAYMOND BOYD
b) utilitatisCommodityUtility
(c) RICK & KATHY ROUSSEAU
c) venustatisDelightBeauty
RICK DAWES
By Dan Klyn from
By Dan Klyn from
IS THIS A GOOD PLACE FOR PEOPLE?
http://si658.danklyn.com
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