Sianna Pma Overview

Confidential - Property of Sianna ImagesConfidential - Property of Sianna Images

Introducing one of the most innovative products at this year’s PMA Show

Confidential - Property of Sianna Images



Now you can put your shoes back in their

boxes.


Because we’re solving today’s digital

dilemmas

5


Dilemmas of the digital age…

• Today’s images are stored in the digital equivalent of a shoebox – usually the computer hard drive.

• Images are often lost – a computer virus, a hard-drive failure, or just misplacing images in the maze of storage locations – those memories are gone forever.

• Current products, such as photobooks are still too complex and time-intensive for busy moms and young families – upwards of 80% are started and never finished.

• A decision to delay making anything from a digital image, is too often a decision to do nothing.


Confidential - Property of Sianna Images 7


Innovative solutions

We design and deliver streams of retail products and seamless

technology solutions which enable the digital household to quickly,

easily, and affordably preserve and celebrate life’s memories.www.siannaimages.com

http://www.siannaimages.com/


Introducing…

Year-in-Pictures Album 12x12 keepsake leather albums. We source or the retailer sources.

Page Creator Software Create and order pages in seconds from any PC. Add new pages anytime you have new memories to preserve…because “life unfolds one page at a time.”

4 Free Sianna Images Pages

Stunning duplex pages that will delight for generations (certified fade resistant, tear-resistant, stain resistant) printed on hp Indigo presses and FedEx’d to customer’s doorstep.

Sianna Images Album Wizard includes:Sianna Images Album Wizard includes:

It’s the first Smart Photo Album

1. Buy Album Wizard at Leading Retailer.

2. Install Page Creator Software on your MAC or PC.

3. Create and Order Sianna Pages anytime, in any quantity, in seconds. Each page is <$1.50.

4. Get pages that are guaranteed to delight for generations delivered to your doorstep by FedEx for as low as $5.00 for any number of pages.


Sianna Images provides solutions to delight

consumers….1. “Saves me time”

– Fast & Easy Create and Order from the comfort of my home. Solutions….not projects.

2. “Gives me value”– Trend-setting style, superior

quality, affordable prices.

and most of all…..3. “Preserves my

memories”– Durable pages last for generations


What our customers are saying…

“I can’t believe how easy it is to learn and use.”

“I created and edited 10 pages in just a few minutes.”

“Where and when can I buy more of these!”


Solutions that work for today’s retail environment…

• Products and Solutions Discovered at Retail

Replace Lost Print and Album

Revenue• Pages in seconds anytime and

everytime life happens• Easy, fast solutions for busy moms =

do it now don’t put it off until lost or forgotten.

Drive Everyday Output Demand

• You sell the merchandise, we do the rest.

No Capital or Labor

Investment


Great products today, more to come tomorrow…

Movie Wizard Gold DVD– Create and enjoy an archival-quality home theatre version

of all Sianna Albums as you build them.

Album Wizard/Eye-Fi bundle– The magic of technology! Camera images transferred

wirelessly to your PC. Pages created for instant preview and order. Done!

Collage Wizard– Create and update stunning framed collages in seconds.

Album Wizard/Scanner bundle– Fast & easy creation of album pages from the shoebox of

prints, family recipes, report cards, awards, etc. with this affordable sheet-scanner/album purchase.

All designed to drive everyday output demand

All designed to drive everyday output demand


High-Demand Themes



You’ll want them in your retail stores

Get high margin on album/scrapbook sales plus revenue share on every page ever made!

Albums sourced from Sianna Images or current album/scrapbook provider.

Sianna Images provides Page Creator Software to bundle with albums.

Free software also available as download or as CD handout.

Sianna Images shares revenue with retailer for every page sold.

Phase II - Sianna Images integrates to in-store duplex print platforms under license terms to be negotiated


You can make any albuma SmartAlbum


We also provide eye-catching, effective merchandising

support


You’ll want to get to know us

Seasoned team installed (see Team slide)Key tech and manufacturing partners integrated:

ArcSoft www.arcsoft.com

Digital Lizard www.digitallizard.comThe Chilcote Company www.chilcotecompany.com

End-2-End integration completed and testedRetail launches:• Giant Eagle – December 2008• Amazon – February 2009

PR firm (Commstrat www.commstrat.com) retained and campaign has begun.

http://www.arcsoft.com/

http://www.digitallizard.com/

http://www.thechilcotecompany.com/

http://www.commstrat.com/


Management Team 20+ years of distinguished leadership in each key role

Leadership Team Position Background

Frank Baillargeon CEO •33+ years consumer photo industry leader•President [F/22] Consulting www.f22consulting.com •B.A. – University of Rochester

Meg Weston CMO •25+ years photo industry leadership•President – [F/22] Marketing•CEO – Printlife•President – Konica Photo Labs (USA)•Chair – University of Maine System Board of Trustees

Jess Asla COO •24+ years of Operations Management Leadership•EVP, Worldwide Operations for Micron’s MCMS divisionE•VP, Operations, Portsmith, Inc. •B.S. Notre Dame

Breck Duncan CFO •25+ years of accounting and financial management experience•Finance Director - Digital Media Group (DMG), a division of Micron•MBA – Boise State University

Dave Elledge EVP-Sales •20 Year Sales and Management Professional•Director of Sales for Lexar Media Inc, a subsidiary of Micron Technology, Inc.•MBA – Willamette

Mark Davis Creative Director •Over 30 years of experience in the field of advertising, and marketing 4–Caples Awards ,15–Pioneer Awards, 3–ECHO Awards, 1–Addy Award, 1–Potlatch Award

http://www.f22consulting.com/


and to be our partner


you’ll feel as good about us as these people do!

Reference Company E-Mail PhoneMark Williams Pure Digital [email protected] 415.445.7600Simon Fleming-Wood Pure Digital [email protected] 415-445-7631Phil Reed (Founder & Partner) Highway 12 Ventures [email protected] 208.345.8383Doug Warner (VP, Business Development) HP [email protected] 503.349.5490Thomas E. “Ted” McGrath (CEO) Retired [email protected] 914.522.3671Joe Miller (GMM) Giant Eagle [email protected] 412.523.6769Larry Adams (GM-Photo Operations) Wal-Mart [email protected] 479.277.9260Glen Hutchinson (Category Manager – Photo) Costco [email protected] 425.313.8294Wynne Ahearn Kokka (CEO) Commstrat [email protected] 510.663.3213Manny Almeida (COO) Rimage Corporation [email protected] 952.200.1360Brandon Lee (President) Digital Lizard [email protected] 208.209.2627Yuval Koren (Co-Founder, Board Member) Eye-Fi [email protected]\ 415.706.8246Ziv Gillat (Co-Founder, VP-Sales & Marketing) Eye-Fi [email protected] 415.637.5719John Culverhouse (EVP-Sales Retail Print) Kodak [email protected] +44.144.284.6762Sandy Kennedy (Managing Director) Klick Photopoint (UK) [email protected] +44.141.576.9150Tony Hyland (EVP & COO) The Chilcote Company [email protected] 216.535.0306Michael Mulqueen (Sr. Sales Mgr) ArcSoft [email protected] 510.3782164Michael Deng (Founder & CEO) ArcSoft [email protected] 510.979.5523Earl Cohen Investor [email protected] 510-652-7112Jamie Markevitch Investor [email protected] Please use email onlyPhil Reed (Partner) Highway 12 Ventures [email protected] 208.345.8383

mailto:[email protected]











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We’re finding innovative solutions to today’s digital

dilemmas


Contact Frank Baillargeon

[email protected]

Meg Weston207.846.6028

[email protected]

Where Memories Matterwww.siannaimages.com



http://www.siannaimages.com/

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