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NEW ERANEW ERA

SANITARYSANITARYMANUFACTURERSMANUFACTURERSN.E.S.MN.E.S.M


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INTRODUCTION OFINTRODUCTION OF

BUSINESSBUSINESS


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PERCENTAGE OFPERCENTAGE OF

OWNERSOWNERS NAMES NAMES INVESTMENTINVESTMENT

Ali Raza ShanAli Raza Shan 30%30%

Zubair LiaqatZubair Liaqat 30%30%

Manzar AliManzar Ali 20%20%Faisal IjazFaisal Ijaz 20%20%


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INTRODUCIONINTRODUCIONTO GROUPTO GROUP Ali Raza Shan Ali Raza Shan ((CEOCEO ))

Manzar AliManzar Ali (MARKETING &SALES(MARKETING &SALESDIRECTOR DIRECTOR ))

Zubair LiaqatZubair Liaqat (HR DIRECTOR)(HR DIRECTOR)Faisal EjazFaisal Ejaz ((MARKETINGMARKETINGMANAGER MANAGER ))


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Managerial HierarchyManag

erial Hierarchy

CEO

MARKETINGAND

SALES DIRECTORHR DIRECTOR

PRODUCTIONMANAGERSALES MANAGER

MARKETINGMANAGER

HIRED AS PERNEED

HIRED AS PERNEED

HIRED AS PERNEED


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IDEAIDEAMANUFACTURING QUALITY MANUFACTURING QUALITY

SANITARY FEATURES THATSANITARY FEATURES THAT

ARE TAPS AND SHOWERS ARE TAPS AND SHOWERS


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Introduction toIntroduction tothe companythe comp any

Company NameCompany Name

LocationLocation

Type of businessType of business

PurposePurpose


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MISSIONMISSIONSTATEMENTSTATEMENT

Providing Middle Class and Upper Middle Class family Providing Middle Class and Upper Middle Class family

standard quality standard quality SANITARY ITEMSSANITARY ITEMS WITH REASONABLE PRICE WITH REASONABLE PRICE

AND INNOVATIVE DESIGNS AND INNOVATIVE DESIGNS


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SLOGANSLOGAN

MOVING TOWARDS

NEW ERA


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GOALS ANDGOALS ANDOBJECTIVESOBJE CTIVES Customer servicesCustomer services

Best service and Quality Best service and Quality

Expansion of businessExpansion of business

Maximization of profitMaximization of profit

Increasing Market ShareIncreasing Market Share

Customer satisfactionCustomer satisfaction


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SPECIMENS CASH IN BANK

Rs 50,00,0000

LAND ( SECURITY FOR 5 YRS ) Rs 500,000

RENT ( LAND ) { WILL BE PAID AT THE END OF MONTH } Rs 30,000

PLANT ( FROM CHINA ) Rs 10,00,000

CUSTOM PAID OF PLANT Rs 1,50,000

LOADING OF PLANT ( CRANE ) Rs 2500

RENT OF TRUCK { FROM KHI TO LHR } Rs 80,000

UNLOADING OF PLANT (CRANE) Rs 2500

MELTING CHAMBER Rs 8,75,000

LOADING OF CHAMBER(CRANE ) Rs 2500

RENT OF TRUCK { FRM GUJ TO LHR } Rs 15,000

UNLOADING OF CHAMBER{ CRANE } Rs 2500

FITTING ( 3 DAYS LABOUR WAGE ) Rs 20,000

DIESEL GENERATOR (USED) Rs 5,25,000

MODE OF ADVERTISEMENT

I. BROCHURES Rs 20,000

2 TOLETS Rs 40,000

3 NEWSPAPER Rs 15,000

SHEHZORE ( DALA ) Rs 6,50,000

TOTAL Rs 3,,93,000

In Hand Rs 2,67,000


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STARTUP BUSINESSSTARTUP BUSINESS

BEGINNING OF OUR BUSINESS WILL BE FROM RS/BEGINNING OF OUR BUSINESS WILL BE FROM RS/50,00,000. IN THE ABOVE CHART ALL OF OUR 50,00,000. IN THE ABOVE CHART ALL OF OUR EXPENSES ARE MENTIONED OUT OF WHICH IN THEEXPENSES ARE MENTIONED OUT OF WHICH IN THE

END RS/ 26,70,000 ARE IN HAND.END RS/ 26,70,000 ARE IN HAND.WE WILL DEPOSIT OUT OF RS/ 26,70,000 AMOUNT INWE WILL DEPOSIT OUT OF RS/ 26,70,000 AMOUNT INHAND, RS/ 3,70,000 IN BANK FOR RETAINEDHAND, RS/ 3,70,000 IN BANK FOR RETAINEDEARNINGS. WE WILL SIGN A 5 YEARS CONTRACTEARNINGS. WE WILL SIGN A 5 YEARS CONTRACTWITH A WHOLESALER THAT WE WILL ONLYWITH A WHOLESALER THAT WE WILL ONLY

PURCHASE THE RAW MATERIAL FROM HIM FOR PURCHASE THE RAW MATERIAL FROM HIM FOR RS/30,00,000. WE ARE HANDING RS/20,00,000 CASHRS/30,00,000. WE ARE HANDING RS/20,00,000 CASHAND ARE PURCHASING RAW MATERIAL OFAND ARE PURCHASING RAW MATERIAL OFRS/10,00,000 ON CREDIT.RS/10,00,000 ON CREDIT.


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Consumer BehaviourConsumer Behaviour

Good quality SANITARY FEATURES are often costly and are even notGood quality SANITARY FEATURES are often costly and are even notaffordable for the middle class people. As our product is moderate in priceaffordable for the middle class people. As our product is moderate in price

and high in quality, people would like to buy it easily and rapidly.and high in quality, people would like to buy it easily and rapidly.


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AWARENESSAWARENESSLong lifeLong life

PurposesPurposes

Best featuresBest features

Conflict ResolvationConflict Resolvation


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WHOLESALEWHOLESALEDISTRIBUTIODISTRIBUTIO

NN

DEFENCE, LAHORE CANTT, WALTON, ICHRA,DEFENCE, LAHORE CANTT, WALTON, ICHRA,

BIDDEN ROADBIDDEN ROAD

Sanitary and electric pipe storeSanitary and electric pipe store


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Selling StrategySelling Strategy

WholesalersWholesalersContact with various contractorsContact with various contractors

Government TendersGovernment Tenders

AdvertisementAdvertisement


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MACHINERIESMACHINERIESMANUFACTURING PLANTMANUFACTURING PLANT

MELTING CHAMBER MELTING CHAMBER

RAW MATERIAL COLLECTOR RAW MATERIAL COLLECTOR

SHAPING CHAMBER SHAPING CHAMBER

GRINDING CHAMBER GRINDING CHAMBER

SPRAYING CHAMBER SPRAYING CHAMBER

POLISHING CHAMBER POLISHING CHAMBER


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Manufacturing plant


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Melting chamber


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Raw material collector


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Shaping chamber


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Grinding chamber


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Spraying chamber


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Polishing chamber


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ProductionProductionProcessProcessCollection of raw materialCollection of raw material

Melting processMelting process

CollectorCollector

Shaping of productShaping of productSpraying on productSpraying on product

Polishing of the productPolishing of the product


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Swot AnalysesSwot Analyses

STRENGTHSSTRENGTHS

Innovative designsInnovative designsReasonable priceReasonable priceLong lifeLong life

WEAKNESSES WEAKNESSES

Large No. of competitorsLarge No. of competitorsIntroductory stateIntroductory state


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OPPORTUNITIESOPPORTUNITIES

Good quality with affordable price and stylishGood quality with affordable price and stylish

designsdesigns

THREATSTHREATS

New in the marketNew in the market

UnawarenessUnawareness


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Product Life CycleProduct Life Cy cleIntroductory StateIntroductory State

Dealing just withDealing just with

sanitary featuressanitary features

Future planningFuture planning


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Market &Market &Competitive AnalysisCompetitive Analysis

Already existing market Already existing market

Well known competitors Well known competitors

High CompetitionHigh Competition


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CompetitorsComp etitors SONIX SANITARY SONIX SANITARY

MASTER SANITARY MASTER SANITARY

SUPER ASIA SANITARY SUPER ASIA SANITARY


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FOLLOWER FOLLOWER

FAISAL SANITORYFAISAL SANITORY


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Market NeedsMarket Needs

Costumer ServiceCostumer Service

High Quality ProductHigh Quality Product

ConvenienceConvenience


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Target Market Targ et Market

Our target market is theOur target market is the

middle class and upper middle class and upper

middle class people.middle class people.


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Marketing MixMarketing Mix

PRICE:PRICE:

Price per UnitPrice per Unit

Reasonable priceReasonable price

Affordable Affordable


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PRODUCT:PRODUCT:

High Quality High Quality

UsesUses

PLACEMENT:PLACEMENT:

WHOLESALE DISTRIBUTORS WHOLESALE DISTRIBUTORS


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PROMOTION:PROMOTION:

Identify the marketIdentify the market

Division of marketDivision of market

Selecting the targetSelecting the target

marketmarket

Quality assuranceQuality assurance


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Any Questions?Any Questions?

Thank you!Thank you!

Date post:	10-Apr-2018
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