11/20/13 11:46 AM Sidral Mundet . Brand design Page 1 of 7 http://diepdesignstudio.com/120485/709538/work/sidral-mundet-brand-design Wo Sidral Mundet . Brand design Reinventing a Mexican Classic Background: Sidral Mundet was first launched by the Mundet family in 1902, since then Sidral Mundet remains one of the oldest and most loved brands for the mexican consumer due to its unique manufacturing process based on apple juice that positions it as a good option among all soda brands. However over the years the brand had lost credibility as well as direction, to the point that it has being perceived as a common soft drink flavor rather than as a healthy choice in the category of soft drinks. Challenge: Bring back credibility to the brand. Solution: Moving away from artificiality and looking back to the brand´s heritage, we have created a smart and flexible brand identity that contains in a single sight all relevant communication pieces and still keeps the look and feel of a classic naive retro brand design that enhances quality perception & credibility trough the idea that all things past were better. Before After
Transcript
11/20/13 11:46 AMSidral Mundet . Brand design
Page 1 of 7http://diepdesignstudio.com/120485/709538/work/sidral-mundet-brand-design
Work
Sidral Mundet . Brand designReinventing a Mexican Classic
Background: Sidral Mundet was first launched by the Mundet family in1902, since then Sidral Mundet remains one of the oldestand most loved brands for the mexican consumer due toits unique manufacturing process based on apple juicethat positions it as a good option among all soda brands.
However over the years the brand had lost credibility aswell as direction, to the point that it has being perceivedas a common soft drink flavor rather than as a healthychoice in the category of soft drinks.
Challenge: Bring back credibility to the brand.
Solution: Moving away from artificiality and looking back to thebrand´s heritage, we have created a smart and flexiblebrand identity that contains in a single sight all relevantcommunication pieces and still keeps the look and feel ofa classic naive retro brand design that enhances qualityperception & credibility trough the idea that all things pastwere better.
