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Siemens Mobile DevicesCL75 PresentationMay 2005 – Matthias Wiltink & Christoph Boeing
Com MD CC SF Page 2
Overview
Key Features &
Interface
Specifications
Symbols & Buttons
Software
Accessories
Content CL75Content
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Overview – A Woman’s Stylish CompanionProduct Idea, Target Group
Product IdeaOutstanding match of feminine style and attractive multimedia feature set fulfilling all communication needs of young, demanding women.
Female Age focus 20 - 35 years Low to mid income
Focus on use for personal purposes Adults who like to express their individuality Very active and social lifestyle Open-minded towards design and fashion Technology is important for connecting with other
people and for sharing and organising daily life Brands are important in reassuring purchasing decision
Product Segment
Target GroupSocio-demographic Data
Target GroupBehavioural Aspects
Emotional segment, C class
CL75
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Key Features & InterfaceKey Features CL75
clamshell-style mobile phone
weighs a handbag-friendly 90g
distinctive colorful floral motif on the case (silk flower red)
interior display can comes in handy as a pocket mirror
large vivid color display
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Speaker
Key Features & InterfaceInterfaces CL75
IrDA
IO Connector
Main-Display
Receiver
Sub-Display
Camera
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Specifications
General
Weight 90g
Dimensions 87 x 44 x 23 mm (74 cc)
Color variant Red & Black
Display & Camera
Main LCD 1.8” TFT; 262K colors – 128 x 160 pixels
Sub LCD 1.0” CSTN; 65K colors – 96 x 64 pixels
Camera CMOS; VGA 30K pixels – 4x digital zoom
Battery
Type Standard Li-ion 750 mAh
Time up to 220 standby – up to 3 hours talk – charging max 2h
Specification CL75
Music and Sound
Melody 40 chords polyphonic
Support Type: AAC, AMR-NB, MIDI, SMAF, SP-MIDI, WAV, iMelody – no MP3
Saved Data 44 default – downloadable shared memory.
Tones Menu-> Settings -> Phone setup --Key tones & Info tones
Voice Recording Menu Organiser Dictat.machine or Menu Extras Sound recorder max length: 3:32 min shared memory.
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Specifications
Network Functions
Antenna internal integrated
Bands GSM900/ GSM1800/GSM1900
Support WAP 2.0 – GPRS class 10 – JAVA MIDP 2.0
Message SMS, EMS, MMS – (phone does not support E-Mail)
Data transmission
IrDA / USB Yes / 1.1
USB 1.1
Specification CL75
Memory
Flash Type 256+64 Mbit
User Data 12 Mbytes
Object limit 148 kb
Fix Storages in Handset
Phonebook / SMS 500 records
SMS 100 Records
Personalize Functions
Phonebook Groups Family/ Friends/ Office/ VIP/ Leisure/ Private/ Business/ Individual/ Received
Profiles Normal/Quiet/Outdoor/Car Kit/Headset/Aircraft/2 editable
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Specifications
Still Picture▲ ▼ Zoom in and out Adjust exposure.● Take a photo
File Type JPEG
Resolution
(dpi)
Premium VGA ( 640 x 480 )
High QVGA ( 320 x 240 )
Medium QQVGA ( 160 x 120 )
Quality Fine / Normal / Economy
Special Effect Normal / Mono / Sepia / Bluish
Self timer Off / 5s / 10s / 15s / 20s / 30s
Anti flicker 50 Hz / 60 Hz
Support decoder type JPG/PNG/BMP WBMP/A-GIF (animated GIF89a)
Usage in phone wallpapers Operator logo/Screensaver/calling face
images CL75
Video
File Type 3GPP
Resolution
(dpi)
QCIF ( 176 x 144 )
SQCIF ( 128 x 96 )
Record time MMS compatible (20 sec) / Maximum
Microphone On/ Off
Support decoder type 3GPP/ H.263 / MPEG4decoder file frame rate 15 fps
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Specifications
style Digital clock/ Slide show/ Picture/ Energy saving
options Timeout
Code protection: phonecode required
Auto key lock
set time 10/ 15/ 30/ 60/ 180 secs
brightness start-------|set time|------45s-----|
on----------dismal-------------close
PIN / PUK 4-8 digits, service provider
PIN2 / PUK 4-8 digits, service provider
Phonecode 4-8 digits – default: 1234, max 10 attempts
screensaver & security CL75
Screensaver
Security
PIN control ask PIN every time power on
Phonebook onlyPIN2 required, allow phone numbers stored in protected SIM dialed only. (Fixed Dial)
This SIM only ask phonecode when changing different SIM cards.
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Signal strength
All calls are diverted
All ringtones off
Alarm are set
GPRS activated and available
Keypad are locked
SMS received and not read
Message full
IrDA on
Symbols and Buttons Symbols CL75
Power / End Key
1. Long press and hold this key to turn on/off the phone.2. Back to the last level or standby mode in menus. 3. End a call or reject an incoming call.
Soft Keys (LSK+RSK)
Perform the functions indicated by text shown above the keys on the LCD screen.
(R) Additional Keyprovider related
(L) Display Key
Switch LCD on/off to use as a mirror.
Answer Key
1. Make or answer a call.2. In standby mode: press once to list the last dialed numbers; press twice to redial the number last called
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Symbols and Buttons Buttons CL75
5-way Navigation Key
In standby mode:▲ Open shortcut▼ Open Contacts● Open main menu
In menus and lists:▲▼ Scroll up and down Scroll left and right
In editors or browsing text: Short press to shift 1 char ▲▼ Short press to shift 1 line
In call:▲▼ volume up/ down● Open menu
In camera preview mode:▲ ▼ Zoom in and out Adjust exposure.● Take a photo
Key “0”
In standby mode:Long — Insert “+” in the start, country code list on RSK Insert “p” to input extension no.
Key “ * ”
In standby mode:Long — All ringtones switch off/ on (except alarm)Call coming:Long — Switch off ringtone for this call onlyIn edit mode:Short — open symbol table
Key “ # ”
In standby mode:Long —Switch key lock on/offIn edit mode:Short — Switch T9 input mode
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Volume Key
In selection list:Function as navi-up/down keysIn call:volume up/ down
Camera Button
In standby mode:Short — enter camera modeIn camera preview:Short — take a photo
Handsfree mode
In call:Short — switch loud speaker on/off
Symbols and Buttons Buttons CL75
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Software and naming concept Software CL75
Software version (Released Date)n- (TTP version) (Project)(Customer)-(RD version) D (Function) ex:050524n-08.00 VU1.MIC-0.46D TPCWMJ
Mapping version
(Released Date)-(Project)(Customer)- (Region)-(Structure)(Modification) ex:050523-VU1.MIC-DF-M17.01
Lang. pack version
(Released Date)-(Project)(Customer)- (Region)-(Structure)(Modification) ex:050523-VU1.MIC-LPC-L02.01
Preconditions for software update:
OS: win2000/XP.
Connection via USB is strongly recommended.
The update takes about 15 minutes via USB, avoid to
execute other programs at the same time.
Preconditions for software update:
OS: win2000/XP.
Connection via USB is strongly recommended.
The update takes about 15 minutes via USB, avoid to
execute other programs at the same time.
PC
Handset
Battery
RS232 / USB
D/L Cable
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Software update process for internal Software CL75
Select download function.
Click the folder icon and select the target file.
Select the extra functions if needed Keep FFS: keep user data if no structure modification. Keep Media FFS: keep user media data if no structure modification. Keep FAT: invalid option High speed initial: must choose in CL75.
When “Press Power” is shown, long press on the power key to start process.
If any fail or finish, click the icon and press “Reset”.
Select download function.
Click the folder icon and select the target file.
Select the extra functions if needed Keep FFS: keep user data if no structure modification. Keep Media FFS: keep user media data if no structure modification. Keep FAT: invalid option High speed initial: must choose in CL75.
When “Press Power” is shown, long press on the power key to start process.
If any fail or finish, click the icon and press “Reset”.
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Accessories & Applications – portfolio EMEAAccessories
Leather CaseFCL-700
Car Kit PortableHKP-500
Data CableDCA-500
Car Charger PlusECC-600
Travel ChargerETC-500/510
HeadsetHHS-510
Li-Ion Battery780 mAhEBA-710
Desk Top StandEDS-600
Data Cable USBDCA-540
Car Charger
Headset PurestyleHHS-610
Supports Phone Story
CL75-specific
For bulk only
Fashion& Carry
Energy OfficeCarSolutions
Hands-freePortable
Multi-tainment
FlashIFL-600
CL75
Headset BasicHHS-500
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Accessories & ApplicationsApplications
Themes
With the Theme concept you can change the look and feel of the phone with just one click. Some themes will be pre-installed and more are available for download.
Logos, Pictures, Animations, Ringtones
With pre-installed logos, pictures, animations and polyphonic ringtones you can customize your phone and create colourful and personal MMS messages.
CL75
C'est La Vie
Like 'The Sims', this game is a 'simulation of life'. The player takes control over a female or a male character and guides her/him through everyday life situations. The game is centred around the player's objective to satisfy the game character's needs and wishes and to develop his/her personality through interaction with other characters. The player can never finish the game, and it will never end.
Angels & Clouds
Some of the little angels in heaven have lost their magic harps. Little Angelo who had been especially naughty, lost not only his harp but his halo as well. St. Peter sends Angelo to find the missing harps and his halo. The cute and comical game combines both a jump & run and puzzle element and can have up to 15 levels.