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tle/Logo:cognisable logo to its audience. Top left of the magazine, sameall recent issues. Title commonly covers part of the main image.

he bright yellow stands out against the dull background. The well-own BFI logo is also on the cover; this shows that it is made by a

ell-recognised organisation.

Audience:The primary audience for thismagazine is regular readers of Sight &Sound, who are usually educated moreintellectual film fans, as it is made byThe British Film Institute (BFI).

Price/Date/Barcode:Gives the reader all the relevantinformation needed to purchase themagazine.

nt: Times New Roman style font, very clear andsy to read. Shows that the magazine is more focusedits content rather than appearance.

Mode ofaddress:Fassbender ismakingindirect eyecontactlooking off tothe left. As theaudience isattracted tothe eyes, the

viewer followshis line ofvision, whichis pointed atthe articles,showing this isof importance.

Imagery:The cover hasone mainimage ofMichaelFassbender,star actor ofShame thefeature film.The one largeimage on thesimplebackgroundmakes theimage standout and makethe audiencemore likely tonotice and buythe magazine.

dditionalicles:st of six othericles includedthe magazine.

mphasis on theagazinesntent, againowing theagazine ismed at a moretellectualader.

uzz Words:uzz Words likelus and Everyew Filmviewed

akes theader feel likee magazine isfering themore andciting contentan other filmagazines andake them moreely to buy the

agazine.

olourheme:

ark and dulllours are usedr the majority

the cover,hich makes thellow logo

and out frome backgroundd make itore eyetching andractive to theader. Smalles of thelour red on thever make the

agazine popen anderefore theader is moreely to buy it.

Feature Article/Banner:This is the main article in the magazineand links the image together with themagazines theme. Unlike othermagazines, there is no banner runningalong the top or bottom of the magazine.In this case the feature article also actsas the banner as it helps attract theaudience to the magazine without loosingfocus on the magazines focus.

Gender:The magazineitself is aimed atan intellectualfilm viewer anddoes not attractits audience viagender.However in thecase of thisissue, themagazinescontent beingmainlycrime/thrillerfilms, one couldsuggest thatmales arepotentially thepreferredaudience.

Genre:The films genre isnt made veryobvious on the cover as theimagery shows the actor ratherthan the character. However, dueto the colour scheme and list offilms included in the content thefilms genre is likely to be acrime/thriller.

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