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Integrating Analytics + Strategy + Technology — We help clients build better relationships with their customers online and offline, through both digital and traditional direct marketing channels. Our consultants, analysts and technologists collaborate on your challenges under one roof to create solutions driven by customer insights and focused on smart, practical implementation: We make multichannel marketing work. Web: sigmamarketing.com Blog: fifthgearanalytics.com Marketing 2.0: Making It Work Digital Marketing Solutions For more information about SIGMA’s digital marketing solutions, call 888-277-9837. Online/Offline Technology Integration Achieving CRM 2.0 requires next-generation management of online and offline data and technologies. SIGMA’s 25 years of data integration experience brings together data from the first visit to the latest purchase. Our data facility houses databases and technology solutions that incorporate ecommerce, behavioral, Point of Sale, marketing, and social engagement data about our clients’ customers and prospects — all designed to deliver better brand experiences from marketing and sales. Web Analytics Discover a complete view of your customers by integrating site analytics with data captured from other channels. SIGMA analysts use predictive and segmentation techniques with web analytics to define KPIs and track key metrics, refine your online tactics, and give credit to your various initiatives, across multiple channels. Multichannel Campaign Management Optimized message delivery across multiple channels requires new technologies, skills and processes, and SIGMA’s team delivers all three. As technology integrators, we bring together the tools that make dynamic multichannel campaigns possible — from data hygiene to the delivery of highly dynamic messaging, from pilot to full implementation. SIGMA’s team will deliver a solution that fits where you are today — and help you move to the next level. Digital Sales Enablement We bridge the gap between marketing and sales. Arm your organization’s sales force with access to the same targeting, insights and selling strategies that your marketing team uses to increase revenue. SIGMA’s Digital Sales Enablement Solutions deliver online intelligence and highly targeted strategies directly to your sales force or connects to your CRM system to enable the most effective sales and retention efforts.
