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| Proprietary and Confidential ©2011 Signiant Inc Proprietary and Confidential More than transport… Content Supply Chain Management
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| Proprietary and Confidential©2011 Signiant Inc
Proprietary and Confidential
More than transport…
Content Supply Chain Management
| Proprietary and Confidential©2011 Signiant Inc
Signiant Snapshot
• Content Supply Chain Management software company Signiant is the creator of pioneering software that automates, accelerates, manages, and securely controls the movement of high-value digital content within and between organizations and ecosystems.
• Corporate Headquarters: Burlington, Massachusetts, USA• R&D Center: Ottawa, Canada• Sales Offices: LA, San Francisco, London, NYC, Munich, Singapore, Paris
• Investors: North Bridge, BCV, VIMAC, McLean Watson
• Founded in 2000, spun out from Nortel• More than 10,000 Signiant Media Agents Deployed• More than 400 customers• Successfully Deployed to Support Some of the Most Complex Digital Media Distribution Initiatives
| Proprietary and Confidential©2011 Signiant Inc
Sample Media Customers
Broadband
Services
Media
Services
Sports
On-Line
Cable Channels
Broadcast and Film
| Proprietary and Confidential©2011 Signiant Inc
Sample Enterprise CustomersPublic Sector Financial Services Technology
Healthcare
Telco ProductsEnergy
| Proprietary and Confidential©2011 Signiant Inc
M&E Market DynamicsTRENDS IMPACT
Tape-to-file based workflowsEvery organization has initiative
Format migration:SD HD 3DCreating larger and larger files
Change in distribution windowsDigital, international,same day/date
Create files
Bigger files
Many filesMany locations
FasterConnect supply chain
| Proprietary and Confidential©2011 Signiant Inc
Collaborative ContentCreationReview and ApprovalContent Syndication
Content Aggregation
Physical Media, Big Files
Many Files, Many Sites
Many Processes
Many Partners
Fast, Secure Accelerated Transport
Central Management
Content Process Automation
B2B Content Peering
Customer Needs/Problem Signiant Response/Solution
| Proprietary and Confidential©2011 Signiant Inc
More than Transport …
Content Supply Chain Management “for files what FedEx is for packages”
1. Accelerated Content Transport
2. Central Management
3. Content Process Automation
4. B2B Content Peering
| Proprietary and Confidential©2011 Signiant Inc
• Collaborative ContentCreation
• Review and Approval• Content Syndication
• Content Aggregation
Physical Media Distribution(e.g. Tape/Shipping)
Unmanaged Solutions (e.g. FTP)
Niche Service Providers
Internal CSCM Solutions
ExpensiveTime delaysEnvironmentally bad
Inefficient network optimizationTrackingSecurity
ExpensiveLimited reach and penetrationLarge file inefficient
Cost effectiveMaximum control and visibilityEnables new business
| Proprietary and Confidential©2011 Signiant Inc
Proprietary and Confidential
Product Overview
| Proprietary and Confidential©2011 Signiant Inc
Signiant Product Portfolio
Products for System to System
Content Distribution Management - With a simple web user interface and no client software to install, users interactively initiate content transfers using the IP-based Signiant Acceleration Protocol to maximize network efficiency.
Content Transporter - Aimed at enterprises with 5 to 15 locations that need the central management of content transfers. CT connects both internal and external partner sites to facilitate simple collaboration and content exchange.
Content Point – Provides a single transport node to manage accelerated, secure point-to-point file movement. Ideal for single location companies that need to connect to other Signiant-enabled organizations.
Product for User-to-User
Media Exchange - A browser-based application where users can exchange content with other users of the system as well as Ad Hoc user regardless of location and size of digital assets.
Solutions to meet your specific business needs
| Proprietary and Confidential©2011 Signiant Inc
Content Supply Chain Management Components
ManagerCentral Management Control from anywhere
Multi-Tenant / Multi-Business
Centrally Stored Adaptive policy engine
Media AgentsPerforms File Transfers and Automates Processes
Multi-purpose capabilities
Heterogeneous OS support
Media ExchangeWeb Application Server for
User-User Transfers
User-Portal Transfers
Interactive Workflows
Java Web Client
| Proprietary and Confidential©2011 Signiant Inc
Signiant Functionality
• Central Manageme
nt• Centrally manage all
devices and policy• Visibility into status of
all processes• Certified delivery or
task completion notification
• Enterprise Security
• Secure content and operations
• Eliminate piracy risks associated with physical media shipments or other solutions
• Process Automation
• Automate repetitive manual tasks
• Customizable templates to automate sequenced tasks
• Reduce costs, increase accuracy and runs lights out
• Accelerated Transport
• Move large files 200X faster than TCP by addressing latency and congestion
• 95% Efficient and Reliable Transport
B2B Content Peering
Resource Management
Media Integration
| Proprietary and Confidential©2011 Signiant Inc
Key AttributesWeb-based central console
Adaptive policy engine
Workflow modeling engine
Tracking, reporting & auditing
Data confidentiality and integrity
Certified delivery
Firewall friendly
Supports Windows & Linux
Dashboard status view
Central Management
| Proprietary and Confidential©2011 Signiant Inc
Bandwidth Control
| Proprietary and Confidential©2011 Signiant Inc
Accelerated Transport
Comparison Bandwidth Efficiency of Signiant vs. TCP for 40 GB Payload
Key AttributesEnables high speed transfer on a global basis
Software-Based with Layer 7 Intelligence
Virtualized, Dynamic Bandwidth Allocation
Latency Compensation: UDP Based Transfers up to 200X Faster than TCP
Carrier Grade Reliability and Resiliency, Automatic Restart
Advanced Data Differencing
| Proprietary and Confidential©2011 Signiant Inc
Managed Acceleration
Key AttributesHigh latency compensationTransport acceleration & advanced data differencingUDP based transfers up to 200x faster than TCPBandwidth managementCarrier grade reliability and resiliencyMinimization of data (compression) & round-trip delays (protocol)Network Resiliency including protocol failover and file check-pointing
TCP
• Doesn’t “Fill the Pipe;”Low Efficiency
Signiant Acceleration Protocol
• “Fills the Pipe” and Multiple Virtual Pipes with Job or file-based bandwidth and priority control.
UDP/WAN Acceleration
• “Fills the Pipe – Indiscriminately;” Increases Efficiency: Typically 90%+
| Proprietary and Confidential©2011 Signiant Inc
Enterprise Security
Key AttributesSupport All Major Security Services – AD / LDAP
Data Confidentiality and Integrity
Up to 256 bit AES Encryption
Built-In Certificate Authority
Certified Delivery to Validate Delivery
Seamless Firewall Transversal
Reporting and Auditing
| Proprietary and Confidential©2011 Signiant Inc
Content Process Automation
Key AttributesAutomate Tasks to Reduce Labor and Ensure Lights Out Operation
Signiant Integrated Product Program for 3rd Party Integration
Reusable Components and Scripts: easy configuration of customer specific business processes
Open Architecture: Web Services (SOAP)
| Proprietary and Confidential©2011 Signiant Inc
How It Works
1. Workflow Designer creates or modifies a job template by laying out job template components in a sequence and mapping inputs to outputs.
2. Sequence and mapping inputs to outputs. The job templates is saved in the job template library database.
3. A job is created from a job template by: a) an operator supplying job parameters and a schedule, through the administrative interface or b) an external trigger. External triggers include media exchange package submissions and third party applications calling Signiant’s job scheduling APIs.
4. Scheduler monitors system for jobs to run and tells the Supervisor to run a job using a specific job template and job parameters.
5. Supervisor requests and receives the job template from the job template library database and merges this with the job parameters.
6. Supervisor passes relevant job template components and job state information to Agents for execution.
7. In the case of a file transfer components, the supervisor contacts the controlling agent who in turn connects with one or more slave agents to perform the data transfer.
8. Agents report the execution status of each component back to the manage.
| Proprietary and Confidential©2011 Signiant Inc
B2B Peering
Key AttributesManager Peering Module – Connect multiple Managers together to exchange content across Signiant B2B NetworksEnables Managers to share trust and agents – and contentExtends enterprise security across organization boundariesGranular Security to include access controls and restrictions for file systems, script execution, user name and workflow access
| Proprietary and Confidential©2011 Signiant Inc
Resource Management Features
• Prioritization of asset movement and network usage to a single or multiple locations
• Job Queuing• Aggregate Bandwidth
Management• Dynamic Bandwidth Allocation
• Serial or parallel job execution
• Adjustable queue settings and overrides based on changing business needs
• More automation; less administration and planning
| Proprietary and Confidential©2011 Signiant Inc
Media Exchange
• Browser-based application that enables users to get content where it needs to be faster and more easily than ever before.
• Users can exchange content with other users, systems and applications regardless of location and size of digital assets.
• Initiate Interactive Workflows• 1000s of Users• Email-like Interface• Portal-like sharing
| Proprietary and Confidential©2011 Signiant Inc
Media Exchange
| Proprietary and Confidential©2011 Signiant Inc
Media Gateway
• Media Exchange Add On Module
• Includes Category Functionality for Portal Applications
• Publish/Retrieve and Browse• MX User to Agent• Agent to MX User• MX User to Group• Agent to Group
| Proprietary and Confidential©2011 Signiant Inc
Media Gateway
• Organize - Categories • Bundle - Packages• Automate• Includes: – Customization of Media Exchange recipients and email messages
– Customization of Package availability, forwarding, interested party notification, package naming and logging
– Configurable file, directory or XML
| Proprietary and Confidential©2011 Signiant Inc
Content Transporter
Centrally manage the accelerated , secure movement of content throughout a medium B2B network of locations including partners.
• Transport Network • 5-15 Nodes
• Accelerated Transport• Central Management• Light Automation – Media DropBox, Media Aggregator, Media Distributor
| Proprietary and Confidential©2011 Signiant Inc
Content Transporter
| Proprietary and Confidential©2011 Signiant Inc
Content Point
Accelerated, reliable, secure transport of content of between two locations or connect to other Signiant enabled partners.
• Point-to-Point Transport• Tributary Transport Node• 2-5 Nodes
• Accelerated Transport• File Movement
Management• Drop Box Automation
| Proprietary and Confidential©2011 Signiant Inc
Proprietary and Confidential
Selected Use Cases
| Proprietary and Confidential©2011 Signiant Inc
Use Case: Distribution and Consolidation
Distribution
ServersCDN
Internet /
IPTV
Users
CATV
Mobile
Broadcast
Stations
On Line
Media Stores
Distribution
PartnersContent Creation Organizations
(e.g. “The Office”)
Private Infrastructure
TranscodeMICAH
Web App / Oracle Storage Archive
Public Cloud
Signiant Central Media Manager
Signiant Media Agent
ImpactStandard Platform Across All Business – moving over 28M files annually for creation, management and distribution
Enabled the scale of their Digital Media business – revenue >$1B
Easily bring on new projects and partners – Hulu and Olympics - $25M in two weeks
| Proprietary and Confidential©2011 Signiant Inc
Use Case: Collaboration
ImpactCollaboration: Enables East and West Coast collaboration for highlight show creation to successfully meet tight deadlines – using HD content. Optimized bandwidth by 1100% - savings estimated to be $100,000s annually.
Tapeless Game Exchange: Eliminate shipment of 130,000 tapes annually – resulting in $Ms in savings.Enable fast exchange of files for scouting over the network while maintaining competitive balance.
Priority Queuing Based on League Schedule – 200TB Exchanged – other leagues potentially 5-10X
College Scouting – 100s TB
Culver
City
Automated Processes
Signiant B2B CDN
32 Teams – League Office – NFL Network/Films
Mt.
Laurel
| Proprietary and Confidential©2011 Signiant Inc
Use Case Managed Delivery: Microsoft Zune & Xbox to Azure
FeaturesAn enterprise-class solution to upload and manage files and digital assets to/from Windows Azure Cloud Storage with the following key features:
Accelerated content upload
Massive scalability
Automated, guaranteed delivery
Central tracking and reporting
Multi-party notification
Security including encryption and mutual authentication
Transparency
| Proprietary and Confidential©2011 Signiant Inc
CDN
CDMImpactDelivered over 5000 Media Assets to each CDN and 1000s to other Distribution Points
Enabled Complete Automation to Publish the Content – end-to-end all the way to nbcolympics.com
Over $25M in Incremental Advertizing Revenue
Use Case Digital Event Distribution: Beijing Olympics
Beijing IBC
CDNStaging
Servers
Live
ServersTransform
Automated Processes
Microsoft
ECN
Other Distribution Partners
| Proprietary and Confidential©2011 Signiant Inc
Use Case International Distribution: Fox and Disney Long Form Content
• ImpactEnabled the timely delivery of prime content internationally – reduced the rebroadcast time from weeks to days.
Increased WAN throughput by 1000% - saving millions – 200GB packages delivered in under 8 hours internationally using the public Internet.
Avoided Paying VAT on “Intellectual Content” - $100,000s on each show
| Proprietary and Confidential©2011 Signiant Inc
Media Exchange
User (s)
Internet
Burbank
18 Dubbing
Locations
DubbingReference
Material (10GB)
Dialogue Tracks
Media Agent
Central Media
Manager
Media
Exchange
Media Agent
Internet
Audio Mixing London
Media Agent
Digital Cinema Processing
Opticals – Film Prints
Toronto
Media Agent
IMAX Processing
Film Masters
Collaboration Distribution
Use Case: International Versioning
| Proprietary and Confidential©2011 Signiant Inc
Los Angeles
1Gb/s Link
Use Case: News Distribution
ImpactEnables East and West Coast collaboration for synchronization of News programming replacing FTP
Improved speed and reliability enabled News to get to air faster.
Time to transmit a 16GB file went from ~ 4 hours to ~ 6 minutes
Media Agent
Media Agent
New York
Harris NEXIO Newsroom Servers
Harris NEXIO Newsroom Servers
| Proprietary and Confidential©2011 Signiant Inc
3,200+ Vendors
Supplying
Content to iTunes
56,000 iPhone
Application Suppliers
ITS
Transporter
Signiant
CTE
CDN
ImpactEmbedded in Transporter to power Apple iTunes supply chain enabling the timing submission of assets
Over 200 Primary Suppliers using Signiant to Submit Content
Enabled large Video and HD Content supply – the faster growing segment of the iTunes Store
Staging
Servers
Live
ServersTransform
Automated Processes
Use Case Aggregation: Apple ITunes Store
| Proprietary and Confidential©2011 Signiant Inc
Use Case: Aggregation and Distribution
Video Portal
Content Suppliers:
Film Studios
TV Networks / Channels
Sports
Kids Programming
TV Replay
Staging
Servers
Live
Servers
Content Partner
Signiant Enabled
Content Partner
Content
Servers
Broadband
NetworksInternet
Content
Servers
Hard
Drives Hard
Drives
135 Mb/s
1 Mb/s
ImpactEnabled NBC to move over 5000 titles in 2 weeks prior to Hulu launch automatically and as files over the network – savings estimated to be $300k
Optimized bandwidth by 800% - savings estimated to be $100,000s annually
| Proprietary and Confidential©2011 Signiant Inc
Private
Infrastructure
Use Case: Collaboration
Distribution
Partners
Fox Business Units
Signiant Central Media Manager
Signiant Media Agent
ArtesiaDAM Storage
Fox Business Units
ImpactConsolidated Infrastructure Across Multiple Bus
BU’s can now collaborate – regardless of geography – Impact is measured to be over $1M/annually
Transcode
| Proprietary and Confidential©2011 Signiant Inc
Use Case: Content Aggregation To Playout
DMZ
Aggregation
ServerContent
Store
Playout Center,
Amsterdam
Broadcasters
Signiant Agents
VirusScan
Playout
Logic: Proper Directory Mapping; API level notify
Quarantine
Fail
Conform
Logic: if media and xml are in right form - skip
Pull Trigger, presence of all:
.mov
.ocl / .xml
.m2v
.wav (3)
XML
Transform
Media
Transcode
Automation
System
Playout
Server
Transmission Infrastructure
Archive
ImpactFile-based vs. Tape Delivery resulted in over $3.6M cost savings annually (100+ assets/day)
Labor Savings from automating processes = $1.1M Annually (manual processing of assets)
Enables Digital Media Centre to Scale their business without adding – 4 using Signiant (growing to 53 channels) and more.
| Proprietary and Confidential©2011 Signiant Inc
Use Case: Distribution
Playout Server
@Playout Center
Content
Store
Syndication
Partners
IPTV
Live
Playout50Mb/s
MPEG File
CMMOperator
QC
1
1
1. Content Asset is automatically received from play out center into Content Store
2. Operator Schedules Job – selects Asset and Profile (defines Content Format and Destination)
3. Asset is moved to DNE XML App to create EDL (defines language tracks, ad breaks)
4. Asset is moved to Conform to add audio tracks, insert promos or remove ad breaks
5. Asset is moved to Transcode where content is transformed into profile format.
6. Asset is sent to QC
7. Asset is delivered to partner location
3 4 5
6
DNE
XML
App
ConformTranscode
7Network
Network
ImpactFile-based vs. Tape Delivery resulted in over $2M savings annually
Labor Savings from automating processes = $300K Annually
Enables Discovery to Scale their Digital Media Business – 18 partners and growing
| Proprietary and Confidential©2011 Signiant Inc
Amateur
Videographers
Website with
Media
Exchange
Installed
Distribution or Playout
Servers
Internet Intranet
Website
Signiant Enabled
File Transfers
Use Case: Contribution
ImpactAll file base workflows from day 1 – operating globally in SF, Rome, London – estimated savings annually $1,000,000s
Over 20 Workflows Implemented – expected to grow to 300. Savings from consolidation of archiving to SF – a single workflow is $136,000 annually.
Enable Videographers to submit content over the network reliably and fast – enables a competitive advantage – “news needs to be Current”
| Proprietary and Confidential©2011 Signiant Inc
Use Case Managed Delivery: Microsoft Xbox, Zune and Office
Use Case: OfficeMove 600MB Packages quickly to the CDNs.Track the movement of packages and receive the certified delivery.
Flag and do error handling when problems came up.Resume transmission after a link has been restored using our check-pointing.Schedule file delivery and prioritize files – patches, xml and large virtual images. Sending them in the right order is extremely important.
Build Environm
ent
Staging Server
Publish Server
(silver)
“Gold” Server
Alternate Language Versions
Origin
Server
ECN
CDNs Users
Signiant Agents
| Proprietary and Confidential©2011 Signiant Inc
Proprietary and Confidential
More than transport…
Content Supply Chain Management
