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Significant Other
Recommendation for 2013
Mrs. Fields Heart Tin – Single Layer Product Weight 12.45 oz. (single layer) Case Count 8Merchandiser CorrugateFlavor Assorted ChocolatesItem Dimensions 11 ¾” W X 1 ½” D X 11 ¾” H
(1 across X 8 deep = 12” PDQ)
Wholesale $5.99Maxfield Std GM% 29%SRP $9.99Retailer Margin 40%
NOTE: For Core, we’re looking @ retiring the 14 oz. double and only offering this. Does that work for all accounts and our inventory position?
Tween/Young Love Mrs. Fields Heart Tin
Product Weight 5.3 oz.
Case Count 8
Merchandiser Corrugate
Flavor Assorted Chocolates
Item Dimensions 7 ¾” W X 1” D X 7 ¾” H(1 across X 8 deep = 8” PDQ)
Wholesale $2.99Maxfield Std GM% 33%SRP $4.99Retailer Margin 40%
NOTE: Need to decide which new design. Or, is there an advantage to having a mixed case of designs?
Tween/Young Love Mrs. Fields Heart Tin
Product Weight 2 oz.
Case Count 12
Merchandiser Corrugate
Flavor Assorted Chocolates
Item Dimensions
Wholesale $1.29Maxfield Std GM% 26%SRP $1.99Retailer Margin 40%
Tween/Young Love Maxfield’s Heart Tin
Product Weight 1.8 oz.
Case Count 18
Merchandiser Corrugate
Flavor Assorted Chocolates
Item Dimensions
Wholesale $1.19Maxfield Std GM% 27%SRP $1.99Retailer Margin 40%
Kid Gifting
Maxfield’s Double Chocolate Heart Boxes
Product Weight 4 oz.
Case Count 16 (mixed case – 4 designs)
Merchandiser Corrugate
FlavorDouble Chocolate Creams in
Silver Foil Bag
Item Dimensions 5 ¾” W X 1 ½” D X 5 ¾” H(2 across X 9 deep = 12” PDQ)
Wholesale $1.79Maxfield Std GM% 35%SRP $2.99Retailer Margin 40%
Mom approved: Proudly Made in the USA
Family/Other
Mrs. Fields Chocolate Covered Cookie Dough
Product Weight 4 oz.
Case Count 12 (mixed case)
Merchandiser Corrugate
Flavors Chocolate ChipSugar
Item Dimensions 3 ½” W X 1 ¾” D X 8” H(2 across X 6 deep = 8” PDQ)
Walmart Price $1.72Maxfield Std GM% 44%SRP $2.99Walmart Margin 42%
NOTE: For Core, we will tweak this design, but basically stays the same.
Tween/Young LoveMaxfield’s Milk Chocolate
Truffle HeartsProduct Weight 4 oz.
Case Count 12
Merchandiser Corrugate
Flavor Milk Chocolate Truffle Hearts
Item Dimensions 4 ¾” W X 1” D X 5 ¾” H(1 across X 12 deep = 5” PDQ)
Walmart Price $1.65SRP $3.00Walmart Margin 43%
NOTE: For Core, this may be an 18-count box @ $4.99 SRP
NOT IN CORE LINE-MOVE TO
CUSTOM AND POSSIBLY DRUG
Significant Other
Maxfield’s Heart Box
Product Weight 18.5 oz.
Case Count 8
Merchandiser Corrugate
Item Dimensions 12 ¼” W X 1 ¼” D X 12 ½” H(1 across X 8 deep = 12 ½”
PDQ)
Flavor Assorted Chocolates
Walmart Unit Cost $5.99Maxfield Std GM% 30%Walmart SRP $9.99Walmart margin 40%
NOTE: For Core, this would be 16 oz. with this new design. Need to see if design and cost works for core.
NOT IN CORE LINE-MOVE TO CUSTOM
Family/Other
Mrs. Fields Tin
with Bow/HangtagProduct Weight 6 oz.
Case Count 12
Merchandiser Corrugate
Flavor Assorted Chocolates
Item Dimensions 11.38’’ W X 1.5’’ D X 4.5’’ H(1 across X 10 deep = 12” PDQ)
Walmart Price $2.99Maxfield Std GM% 31%SRP $4.99Walmart Margin 40%
#1 Assorted Chocolates Holiday Gift Tin in 2011
95%+ Holiday sell thru in launch year
NOTE: This is an item we’re showing WM. Not sure we want to add to core?? Need to cost and decide.
NOT IN CORE LINE-MOVE TO CUSTOM