S I G N S Y M B O L L O G O

Moments in art...• Graphic design develops symbols for visual communication.

Artists such as Otl Aicher, known as the father of the geometricman, use pictograms in their symbolic representations.

Objectives • To recognise different laws of perception.

• To use pictograms correctly to represent concepts, actions orpeople.

Materials needed• Graphite pencils

• Coloured pencils and felt pens

Presentation• This task has a medium level of difficulty. ••• It is important for students to organise their work well, creating

pencil sketches first and then using coloured pencils or feltpens for their final drafts.

Evaluation criteriaAssess the completed activity using the following criteria. Thestudent has:

1. Designed appropriate pictograms.

2. Correctly represented concepts, actions or people within thecontext of their school.

3. Turned in a finished project that is neat and tidy.

(See Teacher’s Book, Introduction, page 6, Evaluation criteria.)

1.2 Pictograms and visual communication

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Pictograms.

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signs

signs

• An image conveying information, an instruction, or a warning.

signs• Signs demand an action from the

receiver. They are very schematic. They use universal codes and simple geometric shapes to frame them.

Moments in art...• Graphic design develops symbols for visual communication.

Artists such as Otl Aicher, known as the father of the geometricman, use pictograms in their symbolic representations.

Objectives • To recognise different laws of perception.

• To use pictograms correctly to represent concepts, actions orpeople.

Materials needed• Graphite pencils

• Coloured pencils and felt pens

Presentation• This task has a medium level of difficulty. ••• It is important for students to organise their work well, creating

pencil sketches first and then using coloured pencils or feltpens for their final drafts.

Evaluation criteriaAssess the completed activity using the following criteria. Thestudent has:

1. Designed appropriate pictograms.

2. Correctly represented concepts, actions or people within thecontext of their school.

3. Turned in a finished project that is neat and tidy.

(See Teacher’s Book, Introduction, page 6, Evaluation criteria.)

1.2 Pictograms and visual communication

23

Pictograms.

GUÍA DIDÁCTICA EPV 3º 8/9/05 14:38 Página 23

Objectives • To apply colour to images.

• To use colour families in an image to transmit appropriatemessages.

• To experiment making different types of colour mixtures withfelt pens.

• To appreciate the colour qualities of the environment, objects,images and traffic signs.

Materials needed• Ruler and compass

• Graphite HB pencil, felt pens

Presentation• This activity has a low level of difficulty. •• The aim is to show the communicative possibilities of an image

within the area of Safety Education. The activity is simple in itself,but the colour red must be obtained by mixing yellow andmagenta, either by overlapping them or through juxtaposition.

• The level of this activity can be adapted to meet the needs ofthe class:

•• Ask students to do a free drawing of a scene occurring nearthe traffic sign they designed. Remind them about thetechniques and types of shapes studied in Unit 1 (open, enclosed,regular, irregular).

••• The students design a poster with irregular shapes withthe aim of encouraging young people to respect traffic signs.Tell them to imagine it is a project sponsored by the TrafficDepartment.

Evaluation criteria Assess the activity using the following criteria:

1. The message is clear and simple.

2. The colours are well mixed and precise.

3. The colours are appropriate for the message.

4. The techniques have been adequately applied. ••5. The finished project is accurate, neat and tidy.

(See Teacher’s Book, Introduction, page 6, Evaluation criteria.)

3.7 Danger! Watch out for...

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signs