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Silent disasters campaign: media analysis

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This analysis compares the volume of media coverage regarding the passage ofHurricane Sandy in the United States with that regarding 12 'silent disasters' selected by the International Federation of Red Cross and Red Crescent Societies, both in traditional media (print, news websites and news blogs) and on Twitter.
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Comparative analysis of the media coverage of Hurricane Sandy and of twelve silent disasters

International Federation of Red Cross and Red Crescent Societies

January 29th, 2013

www.influencecommunication.com

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Comparative analysis of the media coverage of Hurricane Sandy and of twelve silent disasters

RED CROSS / EU OFFICE International Federation of Red Cross and Red Crescent Societies Chemin des Crts, 17 | 1209 Petit Saconnex | Geneva | Switzerland Gina Guinta ECHO-RCRC Communications Campaign Manager Public Communications Tel +41 (0)22 730 4323 | Mob. +41 (0)79 217 3381 | Fax +41 (0)22 733 0395 Email: [email protected]

www.influencecommunication.com

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Table of contentsMethodology .........................................................................................................5 1. Volume comparisons ........................................................................................61.1 Highlights .................................................................................................................... 6 1.2 Proportion of the combined media coverage for each selected disaster ............ 7 1.3 Handout ....................................................................................................................... 8

2. Top international news stories of 2012 ...........................................................10 3. Top environmental stories and natural disasters.............................................11 4. Twitter .............................................................................................................124.1 Volume comparisons ............................................................................................... 114.2.1 Wordcloud ........................................................................................................................................13 4.2.2 Country distribution ..........................................................................................................................13 4.2.3 Top sources by number of tweets* ...................................................................................................14 4.2.4 Some of the most retweeted ............................................................................................................15

4.2 Hurricane Sandy in the USA.................................................................................... 13

4.3.1 Wordcloud ........................................................................................................................................16 4.3.2 Country distribution ..........................................................................................................................16 4.3.3 Top sources by number of tweets* ...................................................................................................17 4.3.4 Some of the most retweeted ............................................................................................................18

4.3 Hurricane Sandy in the Carribean .......................................................................... 16

4.4.1 Wordcloud ........................................................................................................................................19 4.4.2 Country distribution ..........................................................................................................................19 4.4.3 Top sources by number of tweets* ...................................................................................................20 4.4.4 Some of the most retweeted ............................................................................................................21

4.4 Sahel and Burkina Faso food insecurity................................................................ 19

4.5.1 Wordcloud ........................................................................................................................................22 4.5.2 Country distribution ..........................................................................................................................22 4.5.3 Top sources by number of tweets* ...................................................................................................23 4.5.4 Some of the most retweeted ............................................................................................................24

4.5 Uganda epidemics.................................................................................................... 22

4.6.1 Wordcloud ........................................................................................................................................25 4.6.2 Country distribution ..........................................................................................................................25 4.6.3 Top sources by number of tweets* ...................................................................................................26 4.6.4 Some of the most retweeted ............................................................................................................27

4.6 Bangladesh tropical storm ...................................................................................... 25

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4.7.1 Wordcloud ........................................................................................................................................28 4.7.2 Country distribution ..........................................................................................................................28 4.7.3 Top sources by number of tweets* ...................................................................................................29 4.7.4 Some of the most retweeted ............................................................................................................30

4.7 Cambodia floods and food insecurity .................................................................... 28

4.8.1 Wordcloud ........................................................................................................................................31 4.8.2 Country distribution ..........................................................................................................................31 4.8.3 Top sources by number of tweets* ...................................................................................................32 4.8.4 Some of the most retweeted ............................................................................................................33

4.8 Southern Africa and Lesotho food insecurity ....................................................... 31

4.9.1 Wordcloud ........................................................................................................................................34 4.9.2 Country distribution ..........................................................................................................................34 4.9.3 Top sources by number of tweets* ...................................................................................................35 4.9.4 Some of the most retweeted ............................................................................................................36

4.9 Mongolia extreme cold............................................................................................. 34

4.10.1 Wordcloud ......................................................................................................................................37 4.10.2 Country distribution ........................................................................................................................37 4.10.3 Top sources by number of tweets* .................................................................................................38 4.10.4 Some of the most retweeted ..........................................................................................................39

4.10 Burundi returnees from Tanzania......................................................................... 37

4.11.1 Wordcloud ......................................................................................................................................40 4.11.2 Country distribution ........................................................................................................................40 4.11.3 Top sources by number of tweets* .................................................................................................41 4.11.4 Some of the most retweeted ..........................................................................................................42

4.11 Ecuador floods ....................................................................................................... 40

4.12.1 Wordcloud ......................................................................................................................................43 4.12.2 Country distribution ........................................................................................................................43 4.12.3 Top sources by number of tweets* .................................................................................................44 4.12.4 Some of the most retweeted ..........................................................................................................45

4.12 Tajikistan earthquake............................................................................................. 43

4.13.1 Wordcloud ......................................................................................................................................46 4.13.2 Country distribution .....

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