Date post: | 01-Nov-2014 |
Category: |
Business |
Upload: | jason-little |
View: | 508 times |
Download: | 1 times |
Idea @jasonlittle
www.siliconhalton.com
Do you guys, like, make iPad Apps?
@jasonlittle
www.siliconhalton.com
MeasureLanding Page Conversion Rate: !
12% clicked through 30% of those filled out lead form 2 of the 30% bought it 85% of all mobile traffic on iOS
@jasonlittle
www.siliconhalton.com
Learn
Cool factor
Over the air updates
Simultaneous disclosure
Thought monthly subscription was a scam
Wanted offline support
@jasonlittle
www.siliconhalton.com
Mistakes
Didn’t talk to customers
Built too much too soon
Didn’t know how to price test
Didn’t know how to get actionable metrics
Weren’t solving a customer problem
Lean Startup @jasonlittle
www.siliconhalton.com
Start with an Idea
Build an MVP to test assumptions
Measure actionable metrics
Learn from actionable metrics
Repeat
customer asked for iPad apps
is a basic app enough?
whoops, only had vanity metrics
learned by visiting customers
@jasonlittle
www.siliconhalton.com
Wish I Knew…
Vanity vs Actionable Metrics
metrics that make you feel goodmetrics that make taking action hardfacebook likes, twitter followers, page viewsstuff you put in a business case to lie to your bossmarket research…and no evidence
@jasonlittle
www.siliconhalton.com
Now I do!
Pirate Metrics
AcquisitionActivationRetentionReferralRevenue
New eyeballs on your product or serviceNew users who have a ‘good’ experienceUsers who came backUsers who shared your productUsers who gave you money
@jasonlittle
www.siliconhalton.com
2) Plan Smarter
Vision Canvas by Roman Pichler
www.romanpichler.com
who is your target customer?
what do you think their needs are?
What do think your solution is?
Any idea how to make $$ yet?
@jasonlittle
www.siliconhalton.com
3) Plan Your MVP
Product Canvas by Roman Pichler
www.romanpichler.com
@jasonlittle
www.siliconhalton.com
4) And Add This…
Product Canvas by Roman Pichler
www.romanpichler.com
metrics
A A R R R
@jasonlittle
www.siliconhalton.com
Questions to AskWho are my early adopters (personas) !What do I need to learn from my MVP? (metrics) !How do I market my MVP? !Where should I connect with my early adopters? !When should I run a new experiment?
@jasonlittle
www.siliconhalton.com
Putting it all together
Create a vision boardBuild a product board
Analyze pirate metrics
Pivot
@jasonlittle
www.siliconhalton.com
Where to focus?
uncertainty
time
Lean Startup: - Experiments
- Customer development
- MVP - Maximize learning
Agile: - Iterate on product
- Continuous delivery - Feature toggling
@jasonlittle
www.siliconhalton.com
Wrap-up
Challenge your assumptions !Visualize ALL your data and plans !Don’t lie to yourself !Talk to customers !Learn how to sell
@jasonlittle
www.siliconhalton.com
ResourcesLanding Pages - www.unbounce.com - www.launchrock.com - www.landerapp.com !Metrics - www.piratemetrics.com - www.kissmetrics.com - www.google.com/analytics !!
Other Stuff www.leanstartupmachine.com/validationboard www.leanlaunchlab.com www.leanstack.com www.wufoo.com www.mailchimp.com !!More Stuff www.chargify.com www.verifyapp.com