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WHY NAIROBI IS THE NEXT WORLD TECH CAPITAL SILICON SAVANNAH www.ondeviceresearch.com
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WHY NAIROBI IS THE NEXT WORLD TECH CAPITALSILICON SAVANNAH
www.ondeviceresearch.com
DID YOU KNOW…
THAT AFRICA HAS THE
MOBILE MARKETFASTEST GROWING
IN THE WORLD?
KEY AFRICA MOBILE TRENDS
82% annual mobile growth rateBetween 2010-‐2013 Africa was the fastest growing regionin terms of mobile broadband.
Mobile = 4.4% of African GDPMobile has contributed $32 billion to the Sub-‐Saharan African economy, which has been growing at 5% during the last decade.
500 million mobile connecQons in 2013Mobile connecKons in Sub-‐Saharan Africa are projected to increase by an addiKonal 50% by 2018.
O#7
PREDICTED POPULATION, IN MILLIONS
Source: United NaQons PopulaQon Division, July 2013
THE CONTINENTIS GETTINGCONNECTED
Internet users in 2012 as the percentage of the country’s populaQon
Kenya]
Source: InternaQonal TelecommunicaQons Union, 2013
Source: World Bank, 2010
KENYA’S TELECOM REVOLUTION
POPULATION
INTERNET PENETRATION 2013
MOBILE PHONE PENETRATION
POPULATION UNDER 18
ANNUAL GROWTH
LANDLINE PHONES
41.6 Million
41%
78%
20.3 Million
75%
251,000
g
^
NSource: Dahlberg, April 2013, cc.go.ke April 2013
KEY AFRICA MOBILE TRENDS
HIGH GROWTH
Source: CCK, Operator’s Returns
66
69
72
74
77
80
Dec ‘11 Mar ‘12 Jun ‘12 Sept ‘12 Dec ‘12
71.3
74
75.4
77.278
% of mobile penetraQon
% of internet users and penetraQon
HIGH GROWTH
0
10
20
30
40
50
Dec ‘11 Mar ‘12 Jun ‘12 Sept ‘12 Dec ‘12 Mar ‘13
22.7
28.7 30 30.9
36.841.1
8.911.3 11.8 12.2
14.6 16.2
Internet users% of population with internet access
Source: CCK, Operator’s Returns
Mobile data conQnues to dominate the internet
market, contribuQng 99% of the total internet/data
subscripQons.
“
”Source: CCK, April 2013
MAIN NETWORKS & SUBSCRIBERS
9%
19%
72%5.2 million
2.5 million
19.8 million
0.23 million
47% of Kenyans have a Series 40 or Symbian OS phone i.e. a feature phone by Nokia
Source: statcounter.com
Source: Buzzcity, 2013
NOKIA STILL RULES
Source: statcounter.com, July 2013
ANDROID IS GROWING
7.51414
192122.523
29
35
42
63
80
Source: On Device Research, 2013
ön>< 6 ` $
Music
Games
Sports upd
ates
TV / vide
o
Ope
rator services
Local new
s
Maps,navigaKo
n
Banking
Books, m
agazines
InternaK
onal new
s
Weather
Prod
ucKvity
WHAT KENYANS DO ON THEIR MOBILE
SOCIAL MEDIA IN KENYA
Kenya has the second most acKve Twi\er users in Africa a]er South Africans.
2.4 million tweets were sent out in the final 3 months of 2011.
1.95 million Kenyans used Facebook in October 2012.
Kenya is also the second largest Facebook country in Sub Saharan Africa a]er Nigeria.
Source: socialbakers.com
GU
AFRICAN FACEBOOK USERS, 2013
Source: Afrographique
Source: zerogeography.net
KENYA IS THE
GLOBAL LEADER
IN MOBILE MONEYTRANSFER SERVICES
M-ticketing
HOW MOBILE MONEY IS USED
…and all without needing a bank account,bank card, smartphone or contract!
Disburse salaris and pay bills
Send money to relatives and friends - even from abroad
Mobile top-ups (29% of Safaricom top-ups)
In-store purchases
Loans and savings products
MOBILE MONEY PENETRATION
2/3$2.63 billion
of Kenyans over 15 are subscribedto mobile transfer services
In the final quarter of 2012deposits totalled
N # # # # # N
Source: CCK, April 2013
Launched in 2007 by Safaricom
19 million total users, 10.5 million monthly acQve users
25% of the country’s GDP flowsthrough M-‐Pesa
Source: Economist, May 2013, Safaricom, 2013
78% of mobile money subscribers use M-‐Pesa
M-‐Pesa has over 60.000 agents, 26.000 of whom were recuited in 2012.
M-‐Pesa contributes to 18% of Safaricom’s total revenue, more than SMS and data put together
In 2012 M-‐Pesa revenues grew by 29%
M-‐PESAS IMPACT
Source: Economist, May 2013, Safaricom, 2013
SILICON SAVANNAH
STRONG KENYAN GOVERMENT LEADERSHIP
“Launched in January 2013, Konza technology city is expected to cement Kenya’s role as a regional technology leader in Africa.
The project is expected to cost $10 billion and create more than 200,000 jobs.”
Source: theafricareport.com, April 2013
STRONG KENYAN GOVERMENT LEADERSHIP
“Kenya’s growth has been aoributed to strong na<onal leadership, parQcularly the establishment of a strong regulator and the inclusion of ICT as a pillar for naQonal growth in the Vision 2030 plan.”
Source: Dalberg, April 2013
STRONG KENYAN GOVERMENT LEADERSHIP
Kenya was the first country in Sub-‐Saharan Africa to introduce a government open data portal
Central drive to increase access to bandwidth
More than 80% SMEs surveyed expected that the internet will help them grow their business, and 70% of those expect to hire new employees as a result
ICT has led to innovaQon across departments in Kenya, e.g. online training for nurses
Kenya has a strong business environment and good educaQon system but weaker physical infrastructure
THERE ARE 50 AFRICAN TECH HUBS
Source: africahubs.crowdmap.com
TOP KENYAN TECH ORGANISATIONS
Nairobi’s InnovaQon Hub for the technology community is an open space for the technologists, investors, tech companies and hackers in the area.It has over 10,000 members, 150 incubated companies and backing from companies including Google, Intel and Samsung
IdenQfying, nurturing, and helping to build sustainable East African enterprises with a mobile technology focus.
VC4Africa is the largest online community of venture capitalists, angels and enterpreneurs dedicated to building businesses on the African conQnent.
Provide access to seed funding (up to $100,000), mentorship, collaboraQve working space in the heart of Nairobi’s business district, intensive series of workshops and access to investors.
Savannah Fund is a seed capital fund specializing in $25,000-‐$500,000 investments in early stage high growth technology (web and mobile) startups in sub-‐Saharan Africa.
TOP KENYAN TECH ORGANISATIONS
Business incubator focused on providing the right ingedients to turn business ideas into viable startups.
Three-‐month accelerator programme in Nairobi and Cape Town, invesQng up to $100K in 10-‐12 startups. Funding, enterpreneus-‐in-‐residence and office space provided.
TOP KENYAN TECH ORGANISATIONS
KENYA
HAS LOTSOF COOL
STARTUPS…
REAL-‐TIME CROWDSOURCED
CRISIS MAPPING
Ushahidi is an open-‐source tool to crowd-‐source informaQon using mulQple channels, including SMS, email, Twioer and the web.
Used in 128 countries to map and respond to crises including HaiQ earthquake, Texas oilspill and Kenyan elecQon monitoring.
AFRICA’S ANSWER TO INTER
NET
CONNECTIVITY
BRCK is a back-‐up generator for the internet. It’s a router for 20 people with 8+ hours of baoery when the power goes out. If broadband fails it switches to 3G and becomes a travelling mobile hotspot.
HELPING FARMERS THROUG
H THE
MEDIUM OF SMS
M-‐Farm provides farmers with access to current market prices. It aggregates their needs into discount orders with suppliers and gives them direct, collecQve access to both regional and export markets.
RENT-‐TO-‐OWN SOLAR FIN
ANCING
M-‐KOPA provides affordable solar-‐powered lighQng and mobile charging to rural Kenyans on a pay-‐as-‐you-‐go basis, with payments via M-‐Pesa.
WANT TO REACH KENYAN CONSUMERS?
On Device Research uses the mobile internet to gain access to consumer opinion any Qme or locaQon.
Mobile research brings fresh, instant responses that accurately capture the feelings, thoughts and opinions of people anywhere.
INTERESTED IN MOBILE RESEARCH?
www.ondeviceresearch.com for more informaQonor contact Siim [email protected]+44 207 278 2267
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