Date post: | 14-Apr-2017 |
Category: |
Automotive |
Upload: | sway-factory-inc |
View: | 382 times |
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Personal Branding for Professional Success
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What’s the big
deal with
brands?
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Traditional marketing
Price Product Place Promotion
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In the age of referral the BRAND is you
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“You are the Chief Marketing Officer of Brand You!”
@SimaSays#SwayFactor
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Own your ellipsis
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Personal brands are…
How do you want to be known?
Why would someone refer you?
What opportunities do you want to attract?
Equal parts attributes & aspirations
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Social media marketing
Community Content Conversation Conversion
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Build brand champions
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“People buy from, and refer, people they know, like and trust.”
@SimaSays#SwayFactor
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Personal Brands start here
Character Competence Charisma Context
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“You cannot get from the Universethat which you’re not willing to ask for.”
@SimaSays#SwayFactor
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PERSONALbrand
• SEO = Skills & Expertise Optimization• Etch your unique
personal brand value in your network’s mental Rolodex®•Keywords fuel the search
function and increase rate of referrals
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Personal brand POWERhouses
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Articulate your VALUE propositionEducation and experienceSkills & areas of expertiseTarget markets / clientsIndustry and / or line of business focusCertification or specialized trainingDelivery mechanism (how)Geographic preference
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“Social Networking is an Action Verb.”
@SimaSays#SwayFactor
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Select your keywords & phrasesMy primary clients can be described as:Problems I help my clients solve: I am uniquely qualified to help because:Results I can reproduce for my clients are (top 3): Higher level results my clients produce because of me:Skills I use to perform my work:This work is meaningful to me because:
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The Sway Factor™ system
Practice Consistent Indirect Marketing
Make Frequent Digital Deposits
Pledge Unwavering Personal Commitment
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“Success is reserved for those who do.”
@SimaSays#SwayFactor
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Marketing brand YOU on LinkedIn Headline = Banner Ad Headshot = Trust Indicator Summary = Press Release Experience = Proof Points Skills and Expertise = Third Party Validation Contact Information = Call to Action Status Updates = Billboards
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Stay SOCIALEmail: [email protected]
Connect: Linkd.in/SimaSays
Like: Facebook.com/IAmSimaSays
Tweet: @SimaSays
Follow: Instagram.com/SimaSays
Circle: G+.com/SimaSays