Similar

ProductsKate Sutton

Mix

Mag

Mixmag features many

different artist, all with

a very similar style. This magazine is very

‘set in its ways’ with

who it includes in its

features as there is a

very set target audience to whom they are trying to aim

the magazine at.

Som

e F

eatu

red

Art

ists

From title pages of Mixmag magazines we

can get a small insight

into the kind of artists

that they use. Some of

these include:David Guetta, P Diddy,

Pendulum, Calvin Harris,

La Roux, Sub Focus, Swedish House Mafia,

Skrillex, Sam Sparrow

and many more.

Their

Sty

le

Mixmag have a running theme of advertising IBIZA in the summer months.

This happens through

including bright colours, good looking

models, hit DJ artists,

and the word IBIZA used as a large subheading across the

page.

Exa

mple

s

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ry L

ines

Some of the story lines from

Mixmag not only include

clubbing destinations and artist

line – ups, they also sometimes

include serious issues that are

involved with night life and

clubbing – especially whilst on

holiday. The magazine goes out of its

what to conduct drug use

surveys by party – goers and

holiday stop outs. These articles

are featured in some of their

magazines to raise awareness

and try and show people the

facts about these situations!

Exa

mple

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ry L

ines

Obviously though, the

most common story lines of this dance and

clubbing music magazine is Clubbing

music, new DJs, holiday destinations to

party, and interviews

with famous and touring artists.

Anti

dote

My magazine, Antidote

also includes similar

story lines in conjunction with those

of Mixmag. The subheadings that I have used include: Top

10 clubbing destinations, The opening of a new bar,

Festival survival tips

etc.

Featu

red A

rtis

ts

In contrast to Mixmag

magazine, Antidote features

stories of up and coming

artists that people have barely

heard of yet; In comparison however, it also

includes an interview with a

‘world class’ DJ. I tried to replicate some of the

features that would be used in

a Mixmag magazine but also

change some of the major

aspects to make it my own.

Such as the layout and style of

images that I use.

Sty

le

Antidote has a running theme of

the colours orange and black. Not

only does this replicate the dark,

night time atmosphere it also links

to the bright, exactingness that

people experience whilst on a

night out clubbing. This was purposely done to

achieve this idea. Even though, I

did change some aspects of my

magazine. The orange was

originally a lime green. I changed

this in order to match the new

image that I chose, once I decided

that the previous one wasn’t the

right look that I was going for.

Exa

mple

Sto

ry L

ines

Story lines from Antidote are similar to

those of the similar magazine Mixmag, they involve desitinations to go

clubbing – and listen

to dance and clubbing

styled music. This ranges from festivals –

Antidote, to beach raves – Mixmag.

Sim

ilari

ties

The audiences for both

magazines remain the

same – as well as the

other physical components. These being people from the

ages 18 to 30 years old

with an interest in nightlife, clubbing, Ibiza,

holiday destinations and

mainly – dance and clubbing styled music.