Source: World Bank Population 2012, Telefonica Annual Report 2012

Sources: eMarketer, Ovum 2013, CreditSuisse 2013, GSMA “Mobile Broadband at the Bottom of the Pyramid In Latin America” 2012, SIP Mexico

Source: IHS 2013

Sources: WIN/GIA 2013, eMarketer 2013

$1.00

$0.10 $7.10

$2.20

44%

38%

19%

11%

Sources: Ovum 2013, WIN Gallup 2013

10% watched the series

4.3% click through rate

ROI: £0.86 Messaging £0.08 TV £0.06 Outdoor

€ ad spend € buy the product

FREE SERVICE

value exchange

15% Engagement

Rate

Source: IDG Research Nov 2012 (US), Google

Source: Vivo Pizzeria Monte Verde survey using PublicEye, 2013