How have Top Retailers increased Site Conversions using Site Search & other

Techniques?

Wednesday 13th February 2013

Simon Kemp Sales Director simon.kemp@sli-systems.com 07958 318157

• Highest converting channel

• Up to 50% of visitors use the search box

• Fundamental to the user experience

The Importance Of Site Search

• Everyone uses Google every day

• We are are used to searching

• If you can’t find it, you can’t buy it

All Consumers Search all the time

The Single best indicator of Shopper Intent

Site Searchers are Worth More

+138%

+92%

+23%

Site Searchers Convert At A Higher Rate

• At least 2x the site average conversion rate

• Searchers spend 23% more than average

• Searchers are worth over 100% more per visit

• Relevance is crucial

• Help visitors choose to buy

• 73% of people exit poor Search

• Helps merchants understand visitors

• Without it, merchants actually lose business

Lose business without great Site Search

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Understanding Visitors’ Language

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Understanding Visitors’ Language

Site Search Influenced by Web Search

Site Search Influenced by trends

Evolution of Search

Continued

Innovation

Voice

Search Mobile

Search

Instant

Previews

Google

Instant

Optimized

Refinements Realtime

Search

Auto

Complete Universal

Search

Links to

news and

articles

Images in

Search

13

Placement Of The Search Box

Auto Complete

Rich Auto Complete

• Can get straight to

products from the search

box

• 33% of searchers use it

• Conversion rate 2x

• AOV 17% higher

Ranking Based on Learning

Related Searches

Search Refinements

Sort By

Video Content

Ratings & Reviews in Search

Facebook Integration

• Inclusion of like button and number of likes

• Query at index time to allow sort by likes

No Results Found is an Opportunity

Measure the performance of Site Search

• Identify your business kpi’s

• Which Site Search metrics contribute?

• Searches per session

• Average page views per visit

• Searchers conversion rate

• Search results to site exit ratio

• Search phrases with poor results

• % search page exits

• % zero results

• % zero conversion searches

• % search to product click-thru

Multivariate Testing

VS.

• Encourage Site Search use

• Enlarge the ‘Visits with Search’ segment

• Provide a relevant experience for Searchers

Leverage Your Best Converting Channel