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May 2013
Disruption: There’s an App for That
Simon Khalaf, President & CEO
@FlurryMobile
@FlurryMobile
@SimonKhalaf
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Disruption: There’s an App for That
Worldwide in-application events measured by Flurry (Trillions)
Source: Flurry Analytics, January 2009 – January 2013
-
0.1
0.2
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0.6
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0.8
0.9
1.0
1.1
1.2
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Jan2009
Mar2009
May2009
Jul2009
Sep2009
Nov2009
Jan2010
Mar2010
May2010
Jul2010
Sep2010
Nov2010
Jan2011
Mar2011
May2011
Jul2011
Sep2011
Nov2011
Jan2012
Mar2012
May2012
Jul2012
Sep2012
Nov2012
Jan2013
Trill
ion
s
Music
Gaming
M&E
Social
Networking
Logistics &
Travel
Retail
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20
40
60
80
100
120
140
160
180
Dec 2010 Dec 2011 Dec 2012
Sources: comScore, Alexa, U.S. Bureau of Labor Statistics, Flurry Analytics
70
162
66 72
168
94
70
168
127
Mobile Applications Web Browsing Television
How Mobile Stacks Up Against TV and The Web
U.S. Web vs. Mobile App vs. TV Consumption, Minutes per Day
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BROWSER (20%)
APP (80%)
Games, 32%
Facebook, 18%
Safari, 12%
Productivity, 2%
Social Networking, 6%
Utility, 8%
News, 2%
Entertainment, 8%
Android Native, 4% Opera Mini, 2%
Other, 6%
Source: Flurry Analytics, comScore, NetMarketShare
It’s An App World. The Web Just Lives in It.
Time Spent on iOS & Android Connected Devices
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0
2
4
6
8
10
12
14
16
18
20
2008 2009 2010 2011 2012
App Revenue Is Scaling
Mobile Revenue per Year
Bill
ions
($)
Source: eMarketer, Mary Meeker (KPCB)
Virtual Goods Advertising
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U.S. display advertising and digital goods revenue
Faster Revenue Ramp than The Web
0
2
4
6
8
10
12
14
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1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
Bill
ions
($)
Source: eMarketer, Flurry, Comscore
MOBILE APPS WEB (BROWERS)
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Retail Revenue Growth
Growth in Sales within Commerce App, 2011 to 2012
Retailers with Apps Online Marketplaces
257%
Source: Flurry Analytics- Sample Size 48 Apps, 22 million MAUs, sale of physical and digital goods (no IAP)
($4.2 Billion in 2012)
147%
($22 Billion in 2012)
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Disruption Across Multiple Industries
387%
268% 247% 237%
206% 198%
107%
Social Media &Entertainment
Shopping Productivity Utilities Travel Gaming
132%
Source: Flurry Analytics Dec 2011- Dec 2012
WW Session in iOS and Android Apps (Dec 2011 – Dec 2012)
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Distribution of time spent in media apps
A Closer Look at Media & Entertainment Apps
Networks 22%
Studios 20%
2nd Screen Apps 11%
Emerging Media 37%
Others 10%
Source: Flurry Analytics
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Sources: Michael Zimbalist; Nielsen National People Meter; comScore Media Metrix Flurry
0%
10%
20%
30%
40%
50%
60%
70%
5:00AM
6:00AM
7:00AM
8:00AM
9:00AM
10:00AM
11:00AM
12:00PM
1:00PM
2:00PM
3:00PM
4:00PM
5:00PM
6:00PM
7:00PM
8:00PM
9:00PM
10:00PM
11:00PM
12:00AM
1:00AM
2:00AM
3:00AM
4:00AM
% o
f Aud
ienc
e S
hare
TELEVISION MEDIA APPS
Media & Entertainment Apps Behave Like TV
Daypart comparison, people 15+ using medium, U.S.
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Distribution of time spent in commerce apps
The Rise of the App & Mortar Economy
Source: comScore, Flurry Analytics Dec 2012
Retailers 27%
Online Marketplaces
20% Purchase Assistance
17%
Price Comparison
14%
Daily Deals 13%
Others 9%
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Shopping Apps: Usage by Gender
Distribution of Users by Age & Gender
5%
13%
19%
16%
2%
7%
10%
13% 14%
1%
13-17 18-24 25-34 35-54 55+
Age Group
Source: Flurry Analytics
FEMALES
MALES
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Shopping App Usage: Gender and Daypart
Hourly Usage by Gender
0%
1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
5:00AM
6:00AM
7:00AM
8:00AM
9:00AM
10:00AM
11:00AM
12:00PM
1:00PM
2:00PM
3:00PM
4:00PM
5:00PM
6:00PM
7:00PM
8:00PM
9:00PM
10:00PM
11:00PM
12:00AM
1:00AM
2:00AM
3:00AM
4:00AM
Source: Flurry Analytics
FEMALES
MALES
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up to 5 min 5 min to 20 min over 20 min
24%
62%
14%
Shopping App Usage: Time Before Purchase
Time spent in apps prior to making purchase
Source: Flurry Analytics
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May 2013
Thank you!
@FlurryMobile
@FlurryMobile
@SimonKhalaf