Simon Lenoir - ATEC Meeting Place 2014 Sydney Australia

B2B technology powering the Tours & Activities industry

Online Bookings Made Easy!

About Rezdy● SCUBA diving 2006

● Founded in 2011 in Australia

● Specialised in tours, activities, rentals, charters, shuttles

● VC backed, > $1.5M raised

● HQ in Sydney & San Francisco

● We are a B2B only

● We provide technology

What do Tours & Activities need for success?

(and how technology can help)


Recipe for Success

What do Tours & Activities need for marketing?


Marketing● Online bookings 24/7

● Look professional

● Voucher and promo code

● Mobile friendly


Rezdy customers revenues $12M /m$7.5M manually entered (offline)

$4M on supplier website from desktop and mobile devices

$500k from agents


Rezdy customers revenues $12M /m

Online


Mobile bookings currently at 28%

Percentage of bookings from mobile devices are increasing 1% per quarter.

TREN

DING

What do Tours & Activities need for operations?


Operations● Passenger Manifest

● Instant Payment

● Accounting software integration

● Email automation

● Staff on-the-go

What do Tours & Activities need for distribution?

#1

Commercial agreementsNegotiate rates & contracts


Networking at events

Contact via phone & email

OnlinePlatform

Options

#2

BookingsCheck availability & transaction


Direct via phone and

email

Direct via agent portal

with OTA

Through a channel manager

Options


Direct via phone and

email


with OTA


Options



with OTA


Options DIRECT INDIRECT

The problem withdirect methods


Problem #1: Too many channels to update● Double, triple, quadruple data entry.

● Need to learn many systems.

● More admin work means increased

cost of distribution.

● Only update 2x per week = Miss out on

potentials bookings from smaller

channels.

● Lack of trust in the system.


Problem #2: Last minute inventory is volatile

● Bookings this year: 110,000


Problem #2: Last minute inventory is volatile

● Bookings this year: 110,000

● Bookings made less than 7 days in advance: 51.5%

< 7 days


Problem #3: You versus the world● Trying to connect direct via API to

many channels is not the solution

● System integration and API

maintenance are time consuming

and expensive

● You are pushed down the OTA’s /

agent’s priority list

Your best option:Channel management


Why it works● Kills 2 birds with 1 stone

● 1 connection reduces maintenance costs

for both operators & OTAs

● OTAs and any other type of agents want to

access inventory from a limited number of

data aggregators because it will be more

worthwhile

● Avoid overbooking & maximise revenue

A brief history ofchannel management


Online Travel Agencies (OTA) take off.

New OTAs: Expedia (1996), HotelClub (1998), LastMinute.com (1998), Wotif (1999) start to take reservations with phone request and fax confirmation.

1990 1995 2000 2005 2010

OTAs build in house software for hotels to upload their own inventory.

Channel manager companies take off. Siteminder (2006)

OTAs increase inventory size resulting in revenues growth and costs reduction, largely dominating the market.

The history of the OTAs shows that consumers move quickly from "Subject to Confirmation" sites to real time booking sites.

Hotel Channel Manager history

Tours & Activities are nowfollowing suit...

Channel Manager


“When we get a Viator booking, we don’t have to worry about changing our

availability because it’s all coming live from our inventory, which is great.”

Maryanne Jacques, Adventure North (Offroad Tours)

“I’ve definitely seen an increase in both direct and agent bookings… The

agents that are using Rezdy prefer making bookings themselves to ringing me.”

Sue Reid, Freedom Whale Watch (Whale Watching)

Thank YouRezdy.com

Date post:	13-Jul-2015
Category:	Travel
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