Simone KapriBusiness plan

ConceptSimone Kapri is a high-end specialty boutique located in Sydney Australia. It will have a very luxuries atmosphere but it will also be warm and inviting. We pamper our clients by offering services such as a quick Lunch break beauty facial or if they have more time we give our clients the opportunity to have products applied on them giving them the chance to feel why our products our so unique an effective.

Simone Kapri will specializes in luxury body scrubs, body lotion, shower gels, and bubble baths and make-up. These products will be made sustainably, and sourced not only locally but internationally. Products will be made with rare as well as common ingredients that when blended together make you feel as luxurious as they are.

Target Market

•client is a sydney man or women looking to enhance their natural beauty. He or she is strongly interested in the most cutting edge ingredients that our produced by sustainable brands.

•He/she is between the ages of 23-39.

•Income between 60-100,000

•He/she has a career.

•Education level Bachelor's degree or higher.

•Loves to pamper themselves, and use the best products for their skin.

Boutique Location

MCMAHONS POINT, SYDNEY (LOWER NORTH SHORE)

McMahons Point is a popular hangout for professionals and café scene devotees aged over 30. It’s one of Sydney’s most affluent suburbs with a good village feel, appealing streets, period architecture and unbelievable city and harbor views. It's a very relaxed and convenient place to live with a good pub, cafes and good public transport nearby.

McMahons Point has a mixture of middle class high achievers, and some more creative types. Lunch hour attracts the finance set from the North Sydney office towers, and middle class mums out for lunch. Speaking of which - The vibe: let’s do lunch. Shoe equivalent: Lloyds, high heels. Would suit: ages 28+, finance types, well paid professionals, singles, families, wealthy students, executives. Parking can be very difficult. Location: harbor. Post code: 2060. Distance: 3km from the city centre. Location: North.

Product lines

ANTIPODES SKIN CARE

AVEDA

SUKI

TRILOGY

ISSADA

ANTIPODES SKIN CARE

Be assured by Antipodes green beauty ethos featuring:full organic certificationtraceability of sustainable ingredientsuse of renewable resourcesecologically sound values the lightest of carbon footprints. 

•butter cleanser $43•organic cleanser $34

organic day cream 38.50face oils 32.50

AvedaAveda's guiding packaging principles include:Considering the life cycle analysis of packaging optionsReducing the size, weight and production processes of packagingOffering packaging that can be recycled whenever possibleUsing the most environmentally sound materials and as much Post-Consumer Recycled (PCR) content as commercially possibleUsing renewable energy to manufacture and fill our packagingChallenging our packaging partners to meet these standards as well

Hydrating lotion$34

Exfoliating cleanser $29

Skin care kits $177

Radiance fluid $44

Sukiselecting hand-chosen raw materials

creating the suki® proprietary botanic concentrate™

blending & pouring products in-house

choosing environmentally responsible packaging,

tirelessly tested formulation after formulation to bring 100%

cleansing lotion $27

brightening mask$53

toner $27

lip repair butter $10

eye balm $34

cleansing clay $44

TrilogySafe

high performance

natural and sustainable ingredients

Daily moisturizer

line smoother

replenishing cream

light serum

IssadaIssada is an Australian-owned boutique makeup range specializing in skin Treatment Makeup and Mineral Makeup, with a total focus on skin health. This skin-savvy range is sold exclusively through Salons, Spas and Cosmetic Clinics where trained skin care professionals can recommend the perfect formula to treat each skin type, condition and concern.

make up brushes

foundation

lipstick

eye shadow

lipgloss

face powder

Sydney

• Sydney will remain Australia’s most significant Sustainable Sydney 2030 is a vision for the sustainable development of the City for the next 20 year and beyond.

•

Global City and international gateway with world class tourism attractions and sustained investment in cultural infrastructure, icons and amenities.

• Sydney has a population of 4.3 million, an innovative culture and a

workforce that is well educated, productive and multilingual.

• Sydney is the capital of Australia's leading business State, New South

Wales, whose economy is larger than that of Hong Kong SAR, Malaysia or

Singapore and accounts for more than one third of Australia's GDP.

EconomyIn keeping with its distinctly work-hard, play-hard

culture, the protocol in Sydney is typically informal. During the week, business is often conducted over a long lunch, with alcohol

included, and the weekend can start as early as Friday lunchtime. Both men and women usually

wear suits. Business hours are officially weekdays 0900-1700, although an extended working day is

very common in certain sectors and it is not unusual for people to be working well into the

night or over the weekend.

· The United States was Australia’s largest two-way services trading partner in 2008-09

The volume of Australia's exports to the world rose 0.6 per cent in 2009 despite the global economic downturn, but their value declined almost 10 per cent, according to a Department of Foreign Affairs and Trade publication, Composition of Trade Australia 2009.

Sydney Culture

Sydney culture is diverse in nature. It is a blend of various individual cultures that have emigrated from other nations. The

cultural diversity of Sydney can be analyzed by dividing the population of this Australian city on the basis of their religion,

ethnicity and language.

The distinct cultures of Sydney people reflect their passion for performing arts. Sydney is one of the most active performing art hubs in Australia. People of this city are mainly engaged in

theater, music and other artistic forms.

The cultural diversity in Sydney is evident in its music. Musicians play everything from classical to contemporary

music. They use a combination of ancient and modern instruments. Sydney Opera House is one such place that

witnesses the different culture in Sydney in the form of various forms of art such as theaters, dance, music, etc.

Competition

• Dermalogica Skin Bar in the International

Airport.

• Madame Korner international

headquarters in Pyrmot Sydney.

SWOT

Strength WeaknessExceptional customer service and product

knowledge

Beauty services

superior sustainable products from Us and Locally.

Consumer Loyalty

•Expanding internet retailing.

•expanding Beauty services offered.

•Category Killers. Internet discount stores, example Price line

•grocery stores with more product space for cosmetics.

•department stores

Opportunity Threats

Consumer Trends

Life style Population shift to small coastal regions. As more move to the coastal havens, local business and investment opportunities arise

for retailers. Baby boomers generation is now entering middle age and beyond and they are particularly relevant for health and beauty retailing. They represent a sizable and fast growing consumer segment, with high levels of disposable income and a high demand for cosmetic and anti-aging products. Metro-sexual male

This trend toward ‘metro-sexual’ males has seen explosive growth in male grooming products, particularly skin care, and the market is doubling

each year.

Natural, herbal, organicThis trend has seen manufacturers respond by introducing new natural health and beauty product lines. Complementary to the

trend towards healthier living, a strong consumer preference for premium products has also contributed to category growth in recent years. The main driver of this trend is the ‘trading-up’ effect, where consumers are buying premium, higher priced health and beauty products as they perceived them to offer real, tangible benefits over existing product.Internet shopping

The sale of health and beauty products via the Internet is increasing. Due to the growing number of online shopping websites offering products for sale, competition in this area has become fierce.

Key Factors for Successful Business in Australia

ability to control stock on hand

Membership of joint marketing and/or distribution operation

Superior financial and debt management

having a clear market position

the production of goods favored by the market

an experience work force

an attractive product presentation

proximity to key markets

Market Analysis

Sustainable Sydney 2030 is a vision for the sustainable development of the City for the next 20 year and beyond. Sydney will remain Australia’s most significant Global City and international gateway with world class tourism attractions and sustained investment in cultural infrastructure, icons and amenities. Sydney has a population of 4.3 million, an innovative culture and a workforce that is well educated, productive and multilingual. Sydney is the capital of Australia's leading business State, New South Wales, whose economy is larger than that of Hong Kong SAR, Malaysia or Singapore and accounts for more than one third of Australia's GDP.

Promotional style

Simone Kapri promotional style will be mainly Direct marketing. Research has shown that 70% of promotional material received by households is read, filed or passed on, and over a third of recipients will respond if an offer is included. Direct mail allows your audience to choose the time they are most receptive to reading your message, which means they're far more likely to engage with it. Direct mail also allows us to personalize our brand, by attracting our target markets’ 5 senses.

Simone Kapri will use both Personal selling and Public relations to build our cliental and reach our target market. Personal selling is highly interactive, there will be alot of communication between buyer and seller. This will allow a relationship to be built. The disadvantages of this style is that it is costly. Public Relations will allow us to get our brand out there with news papers, and magazines which can allow us to look more credible. The disadvantages is that there is a risk of losing control of what people may say about us.

Simone Kapri, will offer our clients a initiative to continue to come to us by keeping track of their regular purchases. For every $200 spent we will offer a free beauty service. Such as a facial, or make up application.

Thank You