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Simplicity ���� Innovation
Mobius ViewJuly 2008
Since the Industrial Revolution, Business has seen three ages
Since the Industrial Revolution, Business has seen three ages
PRODUCE
SELL
INNOVATE
Since the Industrial Revolution, Business has seen three ages
PRODUCE
SELL
INNOVATE
At first those who could produce the most and fastest won
“You can have any color as long as it is black” – Henry Ford
Since the Industrial Revolution, Business has seen three ages
PRODUCE
SELL
INNOVATE
Then came the golden age of marketing –The best marketer always won
“Ninety-nine percent of advertising doesn't sell much of anything” - David Ogilvy
Since the Industrial Revolution, Business has seen three ages
PRODUCE
SELL
INNOVATE
Revolution in Technology and a smaller world has created infinite options for the consumers
“Everything worth inventing probably has already been invented by now” - United States Patent Office (1899)
NOW WHAT
today’s consumers are saturated
“All obvious targets have gone, so people aren’t likely to have easily solved problems” – Seth Godin(Marketing Guru)
SO WHAT
there is a need to make life simpler
the clock is now ticking to ring in the next generation of marketing
simplicity is the new innovation
What are the rules for the new game of simplicity & innovation?
What are the rules for the new game of simplicity & innovation?
1. Simplify
2. Learn
3. Connect
John Maeda postulated “10 laws of simplicity”
Image source: Imke Lass
What are the rules for the new game of simplicity & innovation?
Maeda’s 10 laws fall in 3 groups
1. Simplify
2. Learn
3. Connect
Reduce – thoughtful reductionOrganize – organize many to oneThe one – focus on the meaningful
Differences – respect complexityLearn – knowledge simplifiesFailure – simplify on simplisticContext – understand big picture
Time – reduction in time is valueTrust – simplicity establishes trustEmotion – simplicity connects
1. Simplify
2. Learn
3. Connect
Reduce and Organize to focus on The one meaningful idea
A desktop fulfils many needs including provide access to a large number of music files
Reducing the desktop to a hard disk introduces mobility
All mp3 players like ipods are evolution of the basic idea of a hard disk that can play music
1. Simplify
2. Learn
3. Connect
Microsoft Windows simplified the user experience from the days of MS-DOS and made the use of computers a mass consumer experience vs. something for programmers
Microsoft educated the users to interact with computers and this knowledge makes it difficult for them to switch
Reduce and Organize to focus on The one meaningful idea
1. Simplify
2. Learn
3. Connect
Due to complexity it is necessary to constantly learn so that we simplify keeping the big picture in mind
SearchReader
Maps Youtube
Image search
News
Analytics
Enterprise solutionsOffice applications
Google extended its initial success based on a simple interface and powerful by constantly introducing newer offerings by learning moreabout its consumers
1. Simplify
2. Learn
3. Connect
Due to complexity it is necessary to constantly learn so that we simplify keeping the big picture in mind
Nintendo Wiiwon the game console war with Playstationand Xbox by focusing on user experience vs. being technology heavy
1. Simplify
2. Learn
3. ConnectUsing simplicity in design it is possible to achieve definite consumer connect by offering definite benefits like saving on timeand establishing trust and building emotional connect
Sometimes saving in time seems like a big benefit to consumer
1. Simplify
2. Learn
3. ConnectUsing simplicity in design it is possible to achieve definite consumer connect by offering definite benefits like saving on timeand establishing trust and building emotional connect
Simplicity in design creates a loyal consumer base by establishing a very strong consumer connect
how can you make things simpler?
Mobius View ([email protected])
with help from…10 laws of simplicity: John Maeda (www.lawsofsimplicity.com)
Images: Flickr (www.flickr.com)The Featuritis Curve: Kathy Sierra (http://headrush.typepad.com)