© 2016 TM Forum | 1
Simplifying Customer EngagementMobile Data Sponsorship as a Catalyst for
Customer Engagement
© 2016 TM Forum | 2
Disrupting the Mobile Data Value Chain
Mobile Data Sponsorship Overview
MOBILE DATA SPONSORSHIP VALUE CHAIN
Low cost access to data services and premium content
New revenue streamsand higher network
utilization
Increased brandvisibility, offer uptake
and profitability
SERVICE PROVIDERSENTERPRISES
CUSTOMERS
Data sponsorshipenables
enterprises togive customersfree access to
specific contenton their devices
© 2016 TM Forum | 3
Business Drivers
Mobile Data Sponsorship
Customers expectubiquitous and real-time engagements
Mobile devices are keyenablers of customerengagement
Mobile data spendinhibits customerengagement strategies
Enterprises flexiblysponsor mobile dataspend to drive customerengagement
© 2016 TM Forum | 4
How Mobile Data Sponsorship Works
CONTENTPROVIDER
COMMERCIALPARTNERSHIPAGREEMENT
MOBOLE CUSTOMERENJOYS FREECONTENT
CONTENTPROVIDER
TARGETCUSTOMER
PERSONALIZEDEXPERIENCE OFFEREDTO MOBILE CUSTOMER
TARGETCUSTOMER
IT
TOLL FREE DATAAUTHORIZED
DATA TAGGED ASSPONSORED
AU
SAGE R
EPOR
TED
B
CH
ARG
ES REVER
SED
C
© 2016 TM Forum | 5
Key Verticals
Video Advertising CustomerEngagement
Freemium/Audience B2B2E IOT/Employee
Principle
Free-streaming video ads toincrease the engagement
rate
Offer free connectivity toMobile App
Differentiation- Loyalty
Globally increasing the usage ofMobile Apps and the number of
freemium users
Differentiation- Loyalty
Offer free connectivity ofbusiness applications for
employees using their owndevice
My employees can manage IOTservices directly with their own
smartphone and send information inreal time in the cloud
KPIs
Engagement rate (Nbrviews, duration)
Incremental nbr of users.Incremental nbr of visits to
the applications
Incremental nbr of usersIncremental nbr of transactions
within Mobile App
Nbr of employees and nbr oftransactions
Number of employees and numberof transactions
PVP
To increase the number ofusers watching the moviestrailers, the video-clips andthen the advertising to the
end
To enrich your relationshipwith your customers
To develop the self carevia your mobile channel
To enrich your relationship withyour customers
Companies could sponsorbusiness usage (business
app, Intranet, Mail …)
Companies developing IOT servicescould propose these new solutions
integrating service & data
CustomerEngagement
BECOMING PARTOF CUSTOMERS’LIFESTYLE
IMPROVING NPSSCORES
ACCELERATINGMOBILECHANNELUSAGE
INCREASINGCOMPETITIVEDIFFERENTIATION
GROWINGCUSTOMERLOYALTY
GROWINGCUSTOMER-BASE
ACCELERATINGAPPLICATIONUSAGE
© 2016 TM Forum | 6
Catalyst Partner
COMPTEL
ONLINE CHARGING
POLICY MANAGEMENT
BALANCE MANAGEMENT
MEDIATION DATAANALYTICS
COMPTEL.COM
COMPTEL
ONLINE CHARGING
POLICY MANAGEMENT
BALANCE MANAGEMENT
MEDIATION DATAANALYTICS
COMPTEL.COM
DATAMI
DATA SPONSORSHIPCAMPAIGNS
SPONSORED DATASESSION MANAGEMENT
INTEGRATION TO MOBILENETWORKS
DATAMI.COM
DATAMI
DATA SPONSORSHIPCAMPAIGNS
SPONSORED DATASESSION MANAGEMENT
INTEGRATION TO MOBILENETWORKS
DATAMI.COM
SALESFORCE
CUSTOMERENGAGEMENT
DATA SPONSORSHIPENABLEMENT PLATFORM
INTEGRATION APIS
SALESFORCE.COM
SALESFORCE
CUSTOMERENGAGEMENT
DATA SPONSORSHIPENABLEMENT PLATFORM
INTEGRATION APIS
SALESFORCE.COM
CLOUDSENSE
E-COMMERCE
CPQ
CUSTOMER ORDERMANAGEMENT
CLOUDSENSE.COM
CLOUDSENSE
E-COMMERCE
CPQ
CUSTOMER ORDERMANAGEMENT
CLOUDSENSE.COM
SIGMA SYSTEMS
ENTERPRISE PRODUCTCATALOG
ORDER MANAGEMENT
SIGMA-SYSTEMS.COM
SIGMA SYSTEMS
ENTERPRISE PRODUCTCATALOG
ORDER MANAGEMENT
SIGMA-SYSTEMS.COM
ORANGE
GLOBALCOMMUNICATIONS
SERVICE PROVIDERPROVIDING INNOVATIVE
SOLUTIONS TOCONSUMERS,
ENTERPRISES ANDPARTNERS
ORANGE.COM
ORANGE
GLOBALCOMMUNICATIONS
SERVICE PROVIDERPROVIDING INNOVATIVE
SOLUTIONS TOCONSUMERS,
ENTERPRISES ANDPARTNERS
ORANGE.COM
CATALYST PARNERSMOBILE DATA SPONSORSHIP
© 2016 TM Forum | 7
Orange
Our Group providesservices for residentialcustomers in 28 countriesand for business customersin 220 countries andterritories.
Orange: Over 263 million customers worldwide and 157000 employees
* figures updated 31st December
40,2 Bn €revenues
2,7 Md€net profit
Our strategy: Essential 2020.A digital, efficient and responsible company
© 2016 TM Forum | 8
Salesforce
Salesforce leads the industry in Market Share acrossmany segments, including CRM, Cloud Software,Customer Service Software, and more.
Founded in 1999
HQ in San Francisco
Employees 19.8K
Revenues USD 6.67 B in FY2016
Installs 3.2M+
Partners 3.1k+
#1 WW IN SaaS Cloud Software 1
#1 WW CRM 2 #1 WW in Cloud App Platform 1
#1 WW SFA 2#1 Customer
Service & Support 1PARTNERSPARTNERS
SALESFORCE
SALESFORCE
CUSTOMERSCUSTOMERS
Sources: (1) IDC (2) Gartner
© 2016 TM Forum | 9
Sigma Systems
$150 75 40+Billion
of Products Defined
Communications,Media & High Tech
CustomersCountries
Fastest route to create, sell anddeliver new digital products.
SigmaCatalog Sigma CPQ
Sigma OrderManagement
SigmaProvisioning
© 2016 TM Forum | 10
1 Billion +Subscriber Reach• 10+ Tier1 operators• Active in 6 continents• Expanding partner
network
Mobile Data for Everyone
A mobile marketingcloud platform thatenables mobileoperators to scale itsdigital services withpremium data solutions,and offering brands andadvertisers premiummarketing solutions.
Accelerate and scale updigital services, offering
brands improvedtargeting with new ways
to find consumers
Extreme engagementwith mobile marketingsolutions, to reach new
levels of app downloads,DAU, in-app purchases,
video views +
More data for the mobileconsumer = better
access to apps, stayingconnected to friends and
family, building loyaltyand a big appetite for
data
Mobile Operators
Sponsored Data Data Rewards Mobile Advertisingapps, websites, video +
more. Popular withmCommerce
App providers easilyintegrate data rewards
into their app
Increased network-awaretargeting and ROI
Who
ben
efits
.So
lutio
ns.
What we Offer.
Brands Consumers
DataMi
© 2016 TM Forum | 11
CloudSense
All your customers. One buying journey
eCommerce
Product Catalog
Configure Price QuoteCustomer Order Management
Contract Management Pricing management
© 2016 TM Forum | 1212
…refining 20%of world’s mobile
usage data
…helping ourcustomers to
serve 2 billionend-customers
EVERYDAY…
…perfecting digital moments
…making datacharging &customer
engagementmore agile.
Comptel
© 2016 TM Forum | 13
Solution:Mobile Data Sponsorship
for Customer Engagements
© 2016 TM Forum | 14
Introducing a Disruptive Business Model for Enterprises
ReceivablesFulfillment FinancialsBilling Revenue Assurance Supply ChainBusinessSupport Systems
Platform ofEngagement
ChargingOffers SponsorshipOrdersPersonalization CustomerExperience
InnovationEcosystem
PartnersPartners Self ServiceSelf ServiceConsumersConsumers Field ServiceField Service SocialSocialWebWebMobileMobileCommunitiesCommunitiesRetailRetail Call CenterCall CenterBusinessBusiness
Field Service
Communities
Internal Activities
Customer Support
Other Innovations
EnterpriseEnterprise
ENTERPRISES ENGAGING WITH EMPLOYEES IN A NEW WAY
Mobile Data Sponsorship
• Sponsoring employee activities to ensureconsistent and ubiquitous experience
• Increase collaborations E2E and E2C
• Increase productivity
B2E Business Model
© 2016 TM Forum | 15
Mobile Data Sponsorship
ReceivablesFulfillment FinancialsBilling Revenue Assurance Supply ChainBusinessSupport Systems
Copyright © 2016 Salesforce. All rights Reserved.
Platform ofEngagement
InnovationEcosystem Mobile Data Sponsorship
PartnersPartnersSelf ServiceSelf ServiceServiceService CommunitiesCommunitiesSalesSales Call CenterCall Center PromotionPromotion NotificationsNotifications ContentContentAppsApps
Enterprise
Sharing Entertainment KnowledgeSocial
OTTSupport Offers Promos
IoTApps Cloud Ads
Introducing a Disruptive Business Model for Enterprises
ENTERPRISES ENGAGING WITH CUSTOMERS IN A NEW WAY• Proactively push relevant offers, campaigns
and promotions to targeted customers
• Remove inhibition from spending mobile data
• Engage with customers on their favoritechannel: the mobile device
• Innovate and personalize engagements
B2CBusiness Model
© 2016 TM Forum | 16
Mobile Data Sponsorship
ReceivablesFulfillment FinancialsBilling Revenue Assurance Supply ChainBusinessSupport Systems
Copyright © 2016 Salesforce. All rights Reserved.
Platform ofEngagement
InnovationEcosystem Mobile Data Sponsorship
PartnersPartnersSelf ServiceSelf ServiceServiceService CommunitiesCommunitiesSalesSales Call CenterCall Center PromotionPromotion NotificationsNotifications ContentContentAppsApps
Operator B
Operator C
Operator A
EnterpriseEnterprise
• End-to-End SponsorshipService Management
• New or exiting entrants• Enabling a new value
chain
Introducing a Disruptive Business ModelsBrokerage Business Model
© 2016 TM Forum | 17
B2C Mobile Data Sponsorship
0% 50% 100% 150% 200%
Conversion
Revenue
Transactions
Engagement
Downloads
% Increase in Mobile Activity withSponsored Data
Commercial Results: Sponsoring App/Web Content
Non-Sponsored Sponsored Non-
Sponsored Sponsored
1.6xIncrease
Click-thru Rate Video CompletionRate
1.5xIncrease
Non-Sponsored Sponsored
2.0xIncrease
Message Opened
Non-Sponsored Sponsored Non-
Sponsored Sponsored
7.5xIncrease
Click-thru Rate Data Consumed
6.0xIncrease
SE Asia
Africa
• Significant increase in customer activities• Regional differences but data trends always increase• Sponsored data user messaging is critical to uptake
Introducing a Disruptive Business ModelsBoosting Customer Activities
© 2016 TM Forum | 18
Multi-side Business Models
Solution Architecture Overview
MOBILE OPERATORS
Enterprises Customers
SPONSORED DATAOFFERS
SPONSORED DATAUSAGE
COMPTEL DATAMI
OFFER
SOFF
ERS
SIGMA
SIGMA
PROVISION PROVISION
SALESFORCECUSTOMER ENAGEMENT PLATFORM
CLOUDSENSEB2B
ORDERCAPTUR
E
B2CORDERCAPTUR
E
WHOLESALE OFFERS RETAIL OFFERSB/OSSB/OSS
Usage FlowSolution Architecture Overview: Sponsored Data Usage
Mobile operators sell wholesale datapackages to enterprise customers
Enterprises use data to sponsorengagements (orders, care, promotions
etc.) with customers
Customers do not pay for data used toengage with the enterprise
Sponsored data sessions tagged,measured and sent to operators
CustomersEnterprises
Usage Aggregation
Usage Aggregation
Operator A
Operator B
Operator C
© 2016 TM Forum | 20
Use Cases
© 2016 TM Forum | 21
Use Case 1: Enterprise-internal Sponsorship
B2E Mobile Data Sponsorship
Marketing
SalesServiceAnalytics
Community
AppsIoT
BusinessConsumers
M2M
Enterprise
Operator A Operator B
Use Case 1:• Business to employee mobile data
sponsorship Data Spend
• Salesforce Clouds Users:
• Enterprise Salesforce users Scenario:
• All mobile interactions withSalesforce Clouds are sponsoredby the Enterprise
• User are do not spend personaldata on Salesforce activities forbusiness using mobile devices
• Activities include: sales, customerservice, case resolutions,engagements (e.g., video chat,screen sharing, co-browsing etc.)
© 2016 TM Forum | 22
Employees
Mobile Data Sponsorship Solution
B2E Process Flow (Using Salesforce)D
evic
es Launch MobileApp
Yes
No
Complete Activity
Send Data UsageRecord to
Customer’s MobileService Provider
ProfileExists
Charge Enterprisefor Data Usage
Event
GenerateSponsorship Event
Record
CustomerResponsible for
Data Usage
CustomerActivity RecordSalesforce 1
RetrieveSponsorship
Campaign Details
Track Data Usage
Initiate Activity
Embedded Function within Mobile AppCustomer Interaction with Mobile App Mobile Service Provider Actions
MarketingServiceSalesAnalyticsCommunity
© 2016 TM Forum | 23
Use Case 2: Sponsoring Special Engagements
B2E + B2C Engagements with Salesforce
Use Case 2:• Enterprise Applications Usage
Applications• Salesforce Clouds
Users:• Customers
Scenario:• All mobile interactions with
Salesforce Clouds by customersare sponsored by the Enterprise
• Customers do not spend personaldata on Salesforce activities usingmobile devices
• Activities include: sales, customerservice, case resolutions,engagements (e.g., video chat,screen sharing, co-browsing etc.)
Operator A Operator B
Operator C
Operator D
Enterprise
Marketing
SalesServiceAnalytics
Community
AppsIoT
Operator C
Operator D
BusinessConsumersM2M
© 2016 TM Forum | 24
Mobile Data Sponsorship Solution
B2E + B2C Process Flow (Engagement with Salesforce)
Salesforce 1
EnterpriseMobile App
Dev
ices Launch Mobile
App
MarketingServiceSalesAnalyticsCommunity
MarketingServiceSalesAnalyticsCommunity
Initiate Activity Complete ActivityYes
No
Send Data UsageRecord to
Customer’s MobileService Provider
ProfileExists
Charge Enterprisefor Data Usage
Event
GenerateSponsorship Event
Record
CustomerResponsible for
Data Usage
CustomerActivity Record
RetrieveSponsorship
Campaign Details
Track Data Usage
Customers
Employees
© 2016 TM Forum | 25
Use Case 3: Sponsoring ANY Engagement
Engagements, Promotions & Marketing
Use Case 3:• Engagements, Promotions &
Marketing Applications
• Offers, Content, MMS,Notifications etc.
Users:• Customers
Scenarios:• Promotional video (e.g., movie
preview)• Try-before-you-buy• Content subscription• High-touch sales process support• Gifts• Surveys• NotificationsOperator A Operator B
Operator C
Operator D
Enterprise
Operator C
Operator D
PartnersPartnersSelf ServiceSelf ServiceServiceService CommunitiesCommunitiesSalesSales Call CenterCall Center PromotionPromotion NotificationsNotifications ContentContentAppsApps
BusinessConsumers
© 2016 TM Forum | 26
Mobile Data Sponsorship Solution
B2E + B2C General Process Flow
Salesforce 1
EnterpriseMobile App
Dev
ices Launch Mobile
App
MarketingServiceSalesAnalyticsCommunity
MarketingServiceSalesAnalyticsCommunity
Initiate Activity Complete ActivityYes
No
Send Data UsageRecord to
Customer’s MobileService Provider
ProfileExists
Charge Enterprisefor Data Usage
Event
GenerateSponsorship Event
Record
CustomerResponsible for
Data Usage
CustomerActivity Record
RetrieveSponsorship
Campaign Details
Track Data Usage
Customers
Employees
SupportContentAdsOffersSales
© 2016 TM Forum | 27
Summary
Mobile Data Sponsorship
Customers expectubiquitous and real-time engagements
Mobile devices are keyenablers of customerengagement
Mobile data spendinhibits customerengagement strategies
Enterprises flexiblysponsor mobile dataspend to drive customerengagement
© 2016 TM Forum | 28
Process Flows
Appendix
© 2016 TM Forum | 29
SIGMA
COMPTEL
CLOUDSENSE
SALESFORCE
DATAMI
OFFERPRESENTATION
ORDERCAPTURE
DATA SPONSORSHIPCAMPAIGNS
SPONSORED DATAUSAGE
OFFERDESIGN
Commercial Offers1. Consumer Data Offers2. Enterprise Data
Sponsorship Offers3. Data Sponsorship Offers
Product Configuration1. Product Catalog Sync2. B2B Product
Configuration3. Eligibility, Compatibility
Tariff Plans1. Usage Rate Plans2. Product Catalog Sync
Sponsorship Campaigns1. Campaign Definition2. Product Catalog Sync
Sales & Marketing1. Campaign Definition
Commercial Offers1. Mobile E-Commerce
(B2C)2. CPQ (B2B)
Commercial Offers1. Salesforce 1 (B2B)2. Mobile Self-care
Order Management1. Mobile E-Commerce
(B2C)2. CPQ (B2B)3. Provisioning
Order Management1. Salesforce 1 (B2B)2. Mobile Self-care
Sales & Marketing1. Campaign Definition
Sales & Marketing1. Product Configuration2. Allocation of data to
various sponsorshipcampaigns
Charging1. Usage Event Collection2. Charging & Adjustments3. Balance Management4. Usage Analytics
Customer Care1. Salesforce 1 (B2B)2. Mobile Self-care
Order Management1. Customer provisioning2. Enterprise provisioning
Order Management1. Customer provisioning2. Enterprise provisioning
Enterprise Campaigns1. Campaign Definition
Usage Event1. Usage Event Generation
Process Flow
MOBILECARRIERS
• Provides businessservices (entertainment,financial services, M2Metc.) to consumers
• Purchases wholesaledata from CSPs tosponsor specificengagements withconsumers
• Subscribes to mobileservices (voice, data, VAS,etc.) from CSPs
• Enjoys services, premiumcontent and engagementswith enterprises withoutusing personalsubscription data
ENTERPRISE CONSUMERS
• Provide mobile services(data, voice, VAS etc.) toenterprise and retailcustomers
• Sells wholesale datapackages to enterprisecustomers for specificcustomer engagements
Actors
Enterprise Apps
CLOUDSENSESIGMA COMPTELSALESFORCE DATAMI
MARKETINGSALES
SERVICECOMMUNITYANALYTICS
CLOUDS
USER/CUSTOMEREXPERIENCE
BUSINESSFUNCTIONS
PLATFROM CLOUDINFRASTRUCTURE
SALESFORCE 1MOBILE APP
AGENT DESKTOP
SERVICECONSOLE
ENTERPRISEPRODUCTCATALOG
COMMERCIALOFFER DESIGN &
PUBLISHING
(Exposed in SFDC)
ECOMMERCECPQ
(Exposed in SFDC)
CHARGINGSETTLEMENTSINTELLIGENT
DATAMEDIATION
ECOMMERCECPQ
ORDERMANAGEMENT
SPONSORSHIPCAMPAIGNSDESIGN AND
MANAGEMENT
CLOUDINFRASTRUCTURE
CLOUDINFRASTRUCTURE
CLOUDINFRASTRUCTURE
CLOUDINFRASTRUCTURE
SPONSOREDDATA EVENTSMANAGEMENTEMBEDED SDK
NOTIFICATIONSANALYTICS
USAGE EVENST
(Exposed in SFDC)
Customer AppsENTERPRISE
SPONSORED DATA OFFERS
Web
SponsorshipCampaignDesign and
Configuration
MOBILE CARRIERS
ENTERPRISECONSUMER
Mobile
eCommerce
Device Purchase
Mobile PlanSubscription
Self-care
Web/Mobile
eCommerce
Mobile PlanSubscription
Self-care
CloudSense CPQMobile App
Mobile
Sponsored Data Events
Enterprise Activities
DataMi App+ SDK
Salesforce 1
DataMi PortalNot In Scope
OffersENTERPRISE
SPONSORED DATA OFFERS
Campaigns
Try Before You Buy
Promotions
Ads
Services
OTT
M2M
Customer Care
Content
VOD
Premium Content
Other
MOBILE CARRIERS
ENTERPRISE OFFERSRETAIL OFFERS
Devices
Make
Model
Color
Storage
Accessories
Data
2/5/10 GB
UnlimitedText
Voice
Unlimited
VAS
Content
OTT
…
• Device Purchase Fee• Subscription Bundles
• Monthly Subscription Fee• Included Data, Voice & Text• Data Overage Charges
• Wholesale Data Subscription Bundles• Included Data• Data Overage Charges
Data
5/10/50 TB
*
* Optional Demo Feature
Consumer Offer Configuration
CLOUDSENSESIGMA
Step
1St
ep 2
Step
3
COMPTEL SALESFORCE
MRCNRC
Quotas
ConsumerOffer
Packages
ProductCatalog
CompatibilityEligibilityBundlingDiscounts
A
B-B
C-B
Enterprise Offer Configuration
CLOUDSENSESIGMA
Step
1St
ep 2
Step
3
COMPTEL SALESFORCE
MRCNRC
Quotas
ConsumerOffer
Packages
ProductCatalog
CompatibilityEligibilityBundlingDiscounts
A
B-B
C-B
Sponsorship Offer Configuration (EPC-Driven)
DataMi
Step
1St
ep 2
Step
3
COMPTEL SALESFORCE
SponsoredData
Offers
SponsoredData
Tariff Plans
ProductCatalog
Manual Coordination ofUsage Rate Plans for the
Purpose of the Demo
Sponsorship Offer Configuration (EPC-Driven)
SIGMADataMi
Step
1St
ep 2
Step
3
COMPTEL SALESFORCE
SponsoredData
Offers
SponsoredData
Tariff Plans
ProductCatalog
SponsoredData
Offers
NOT IN SCOPE FOR PHASE 1
Ordering Process SummaryENTERPRISEMOBILE CARRIERS CONSUMERS
EnterpriseWholesaleData Offers
PurchasedPackages
SponsoredData Usage
SponsoredData Offers
PurchasedBundles
ConsumerRetailOffersSt
ep 1
Step
2St
ep 3
Consumer Ordering Flow
CLOUDSENSE
Step
1St
ep 2
Step
3
SALESFORCE COMPTEL
OrderCapture
OrderManagement
CreateCustomerB
B’
Notification
C
Consumer eCommerceMobile App
A
Enterprise Ordering Flow
CLOUDSENSE
Step
1St
ep 2
Step
3
SALESFORCE COMPTEL
NotificationC
CloudSense Desktop AppAnd/or
App on a TabletOrderCapture
OrderManagement
CreateCustomerB
A
Consumer Usage Activities
SALESFORCEDATAMI
Step
1St
ep 2
Step
3
CUSTOMER COMPTEL
Uses AppContentSupport
Etc.
UsageValidated &Recorded
RetrievesEvents
ChargesSettles
Queries Usage RecordsValidation
FailsNotifies
Customer
EA
B
C
D
Enterprise Usage Activities
SALESFORCEDATAMI
Step
1St
ep 2
Step
3
ENTERPRISE COMPTEL
SponsorshipEvent
Records
Uses AppSalesforce 1
OrDesktop
Queries Usage Records
RetrieveEvent
Records
A
BC
Offers
MOBILE CARRIERS
• Provides businessservices (entertainment,financial services, M2Metc.) to consumers
• Purchases wholesaledata from CSPs tosponsor specificengagements withconsumers
• Subscribes to mobileservices (voice, data, VAS,etc.) from CSPs
• Enjoys services, premiumcontent and engagementswith enterprises withoutusing personalsubscription data
ENTERPRISE CONSUMERS
• Provide mobile services(data, voice, VAS etc.) toenterprise and retailcustomers
• Sells wholesale datapackages to enterprisecustomers for specificcustomer engagements
Actors
Customer Offer
Sponsored Data CatalystEnterprise Data Offers
OFFERS
Brokerage ModelSingle eCommerce / CPQplatform selling packages
for multiple operators
AT&T
• 1 TB/5 TB/10 TB/50TB / 100 TBpackages
• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo
AT&T
• 1 TB/5 TB/10 TB/50TB / 100 TBpackages
• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo
O2
• 1 TB/5 TB/10 TB/50TB / 100 TBpackages
• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo
O2
• 1 TB/5 TB/10 TB/50TB / 100 TBpackages
• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo
ORANGE
• 1 TB/5 TB/10 TB/50TB / 100 TBpackages
• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo
ORANGE
• 1 TB/5 TB/10 TB/50TB / 100 TBpackages
• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo
DTAG
• 1 TB/5 TB/10 TB/50TB / 100 TBpackages
• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo
DTAG
• 1 TB/5 TB/10 TB/50TB / 100 TBpackages
• 5000.-/20 000.-/35000.-/100 000.-/180000/Mo
EnterpriseSponsoredData Offers
Mobile Operators SellingWholesale Data Packages
to Enterprises for DataSponsorship
DTAG
Orange
O2 AT&T
Mobile Operators
Options & Accessories
Sponsored Data CatalystConsumer Mobile Communications Offers
OFFERS
Add 0.00 for 16 GB Add50.00 for 32 GB Add
100.00 64/128 GB
Core Services:
Data, Voice & Text
EXTRASEXTRAS
Customers may add onservices, options
accessories and discounts
iPHONE
66S
6S Plus
iPHONE
66S
6S Plus
TABLETS
iPad ProiPad
Galaxy Tab
TABLETS
iPad ProiPad
Galaxy Tab
SAMSUNG
Galaxy S7G S7 Edge
GJ1
SAMSUNG
Galaxy S7G S7 Edge
GJ1
COLORGoldSilverWhileBlack
COLORGoldSilverWhileBlack
COLOR
SilverWhileBlack
COLOR
SilverWhileBlack
COLOR
SilverWhileBlack
COLOR
SilverWhileBlack
STORAGE
32GB64GB
128GB
STORAGE
32GB64GB
128GB
STORAGE
16GB32GB64GB
STORAGE
16GB32GB64GB
STORAGE
16GB32GB64GG
STORAGE
16GB32GB64GG
PRICE
599.-699.-799.-
PRICE
599.-699.-799.-
PRICE
499.-699.-159.-
PRICE
499.-699.-159.-
PRICE
999.-599.-499.-
PRICE
999.-599.-499.-
SERVICESSERVICES
PREPAID BUNDLES
400 Min/4GB50.00
Top-up100 Min / 1GB
15.00
PREPAID BUNDLES
400 Min/4GB50.00
Top-up100 Min / 1GB
15.00
POSTPAID BUNDLES
5GB/Unlimited Voice& Text50.00
Data Overage0.25/MB
POSTPAID BUNDLES
5GB/Unlimited Voice& Text50.00
Data Overage0.25/MB
SHARING
Same as Postpaidbundle
0.00 First Line15.00 2nd Lines
10.00 Additional Lines
SHARING
Same as Postpaidbundle
0.00 First Line15.00 2nd Lines
10.00 Additional Lines
CONTRACT
Term2 years
Device Credit250.00
Early Termination350.00
CONTRACT
Term2 years
Device Credit250.00
Early Termination350.00
ConsumerPrepaidPostpaid
DISCOUNTSDISCOUNTS
• 25%discounton videoservice
• 10%discounton contentservice
• 20%discounton selectextras
• 25%discounton videoservice
• 10%discounton contentservice
• 20%discounton selectextras
SERVICES
SERVICES
• Video(OTT) 25.-/Mo
• Content(Games,Apps,Music,Movies)30.-/Mo
• Video(OTT) 25.-/Mo
• Content(Games,Apps,Music,Movies)30.-/Mo
OPTIONSOPTIONS
• FacebookPackage6.-/Mo
• QoS 10Mbs forVideoService10.-/Mo
• FacebookPackage6.-/Mo
• QoS 10Mbs forVideoService10.-/Mo
• Cases25.-
• SD Card30.-
• Earphone –50.-
• DataDongle60.-
• Cases25.-
• SD Card30.-
• Earphone –50.-
• DataDongle60.-
DEVICES
Copyright © 2016 Salesforce. All rights Reserved.
Mobile Data Sponsorship SolutionA complete plugin into the communications wholesale business architecture
Communications Service Provider
vVoice Data TV Internet Consumer Enterprise Prepaid Postpaid Partners VAS1…VASn
PSTN
Internet
MSC
SGSN GGSN/PDN
MSC3G
MME PGW
LTE
SGW
TV
FIXE
D
INTE
RN
ET
IMS
Business & Operations Support Systems
Policy Mediation
OCS OFCS
Billing Settlement
Order Management
Catalog
Customer Engagement
Enterprise API
EnterpriseMobile App
Mobile DataSponsorship
Campaign Manager
Data SponsorshipMobile App Plug-in
Mobile DataSponsorship
Application SDK
Mobile DataSponsorship Event
TransactionRecords
EnterpriseCustomers
Mobile DataSponsorshipManagement
One-timeCustomization
Design-timeConfiguration
Copyright © 2016 Salesforce. All rights Reserved.
Dev
ices Launch Mobile
App
Yes
No
Initiate Activity Complete Activity
Send Data UsageRecord to
Customer’s MobileService Provider
ProfileExists
Users
Charge Enterprisefor Data Usage
Event
Track Data Usage
RetrieveSponsorship
Campaign Details
GenerateSponsorship Event
Record
CustomerResponsible for
Data Usage
CustomerActivity Record
Mobile Data Sponsorship SolutionSponsored Data Usage Process Flow
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This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if anyof the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections ofproduct or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans ofmanagement for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developmentsand customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for ourservice, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth,interruptions or delays in our Web hosting, breach of our security measures, the outcome of any litigation, risks associated with completed and anypossible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, andmotivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financialresults of salesforce.com, inc. is included in our annual report on Form 10-K for the most recent fiscal year and in our quarterly report on Form 10-Q forthe most recent fiscal quarter. These documents and others containing important disclosures are available on the SEC Filings section of the InvestorInformation section of our Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may notbe delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currentlyavailable. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.