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HomesWith Bekah .com SIMPLIFYING THE REAL ESTATE EXPERIENCE Rebekah Daniels 407.738.9106 [email protected]
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REBEKAHDANIELSREALTOR®
There are many moving parts involved in buying or selling a home. While this guide is intended to be a free resource for you as you begin the process buying or selling, keep in mind that there are many intricate details that are best handled by real estate professionals. That’s where I come in.
My name is Rebekah Daniels and I am a professional real estate agent with Century 21 Carioti. I have helped buyers and sellers throughout Orlando, Florida and surrounding areas find the homes of their dreams or sell fast and for top dollar. Backed by the brand power and global network of Century 21, I have a proven track record of providing my clients with extraordinary experiences that are tailored to their specific needs. I will defy mediocrity by offering stellar communication and expert negotiation skills as your advocate throughout the real estate process.
If you have any questions about the contents of this guide or would like to learn more, don’t hesitate to get in touch with me at any time.
What Sets Me Apart
Table of Contents
Sell Your Home
Smarter Pricing
Professional Presentation Start House Hunting
Global Promotion Top Do’s & Don’ts
Hosting Open Houses Escrow Process
Buying Your Dream Home
Get Pre-Approved
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06 12
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REBEKAHDANIELSREALTOR®
Today’s Consumer
Marketing Matters
Gone are the days of simply putting a For Sale sign in front of a home, uploading a few photos on the Multiple Listing Service and expecting your home to sell over the weekend. Newspapers and magazines are no longer the go-to way to advertise. Smart phones and the internet have changed the way society interacts with the world and with each other while altering our expectations of products and service.
Websites like Zillow, Trulia, and Redfin make searching for a home easier than ever before, putting the power into the prospective home buyer’s hands rather than leaving it up to their real estate agent.
Sell Fast & for Top Dollar
That’s why it is so imperative that your house immediately grabs the consumers’ attention when they’re scrolling through their mobile device. That’s where I come in.
I work diligently to capture the attention of homebuyers by leveraging the latest digital media and mobile technology. I will provide a marketing plan that is sure to deliver the results you’re looking for.
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REBEKAHDANIELSREALTOR®
One of the most important elements in selling your home is pricing it intelligently. The truth is, if a home is priced too low, you miss out on potential profit. If a home is priced too high, qualified buyers will look elsewhere. That’s why listings that are priced at fair market value gain considerably more interest than if they were listed above market value. Even more buyers are brought in when a home is priced below market value.
Smarter Pricing
Smarter pricing generates more interest which can potentially lead to receiving multiple offers. This grants you more leverage when negotiating and could potentially help you sell higher than your original list price.
Pricing Competitively Can Pay Dividends
Comparative Market Analysis More Leverage During Negotations
Generate More Interest Potentially Sell Higher Than List Price
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REBEKAHDANIELSREALTOR®
Various factors come into play that affect the effectiveness of our marketing efforts such as current market conditions and the time of the year that your home is listed for sale. I will walk you through these factors as well as what you can do to increase the desirability of your home and determine what improvements can make the biggest difference.
No “One-Size Fits All” Approach to Marketing
Did you know that 89% of homebuyers who searched for a home on the internet found photos to be among the most useful features of real estate websites?* After all, first impressions are everything. That’s why I focus on presenting your home in the best light possible through a customized marketing plan that will help your house stand out online and outshine other listings currently on the market. *2017 National Association of REALTORS® Profile of Home Buyers & Sellers
Professional Presentation
Professional Photography Garner Attention Online
Highlight Unique Details Attract More Visitors
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REBEKAHDANIELSREALTOR®
With 90% of consumers starting their home buying journey online, I utilize a number of search engine marketing, search engine optimization, display advertising, and social media advertising tactics to connect with qualified home buyers. In fact, your listing will be automatically distributed to over 500 real estate aggregator sites such as realtor.com®, Zillow®, Trulia®, Homes.com®, and the list goes on and on.
Global Promotion
One of the many benefits of working with a CENTURY 21 agent like myself is that I have access to a frobust marketing suite that helps us manage and follow-up with potential buyers who express interest in your listing. Our proprietary program will also generate comprehensive reports containing recent activity and useful data which you can review on a regular basis.
Industry Leading Marketing Tools
Strategic Online Promotion Reach Thousands of Consumers
Target Qualified Buyers Drive Engagement & Generate Leads
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REBEKAHDANIELSREALTOR®
Imagine having a line of potential buyers waiting outside all hoping to be amongst the first to walk in and visit your property. The next step in our marketing strategy involves converting our digital leads into physical in-person appointments. My strategic marketing will generate demand for your listing as well as foot traffic to our scheduled Open House where visitors will have the opportunity to walk through and imagine themselves living in it themselves.
In addition to making your home stand out online, I will show you how to make potential buyers feel at home as soon as they walk in. A good cleaning, decluttering, and de-personalizing can go a long way.
Hosting Open Houses
Showing Your Home
Traditional Promotion ofFlyers in Neighboring Area
Targeted Online Promotion via Social Media Marketing
Strategic Placement ofDirectional Signage
Key Follow-Up System forAll Attendees
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REBEKAHDANIELSREALTOR®
Purchasing a home is one of the largest financial (and emotional) investments most Americans make in their lifetime.
That is why it is incredibly important to work with an experienced real estate professional who can walk you through the entire process. We will discuss your wants and needs while making sure that you are completely ready to own a home.
This next section is designed to give you an overview of what to expect during the home buying process.
Buying Your Dream Home
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Get Pre-ApprovedBefore you begin looking for a home, it’s important that you find out how much you qualify for to determine how much buying power you have when submitting an offer. Some lenders may conduct a pre-qualification which can be done over the phone or online. However, we suggest you receive a fully underwritten approval to help strengthen your offer.
Documentation Needed
The Power of a Pre-Approval
To begin the process, we are going to request certain documentation which will be used to verify your identity, credit, income, and assets. A list of initial documents may include the following:
Being approved not only increases your buying power, it also enables you to move quickly when you find the perfect home. As your REALTOR®, I will assist and navigate you through submitting an offer. Providing and verifying your documentation up front makes you less likely to encounter stalls during the home buying process and more likely to get your offer accepted.
After analyzing your finances, your lender will present you with different loan programs and available options. It is imperative that you have a solid understanding of not simply what you qualify for but also what you are comfortable with paying each and every month.
Social Security Card
Credit History
Monthly Expenses
Paystubs (2 most recent)
Tax Returns (2 years)
Income Verification
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Start House HuntingAs your REALTOR®, I will send you active listings that meet most, if not all, of your criteria. However, feel free to proactively search for homes on websites like Zillow, Trulia, or Realtor.com and send me links to view the properties that interest you.
Search OnlineThe Internet can be a tremendous help during the house-hunting process. Many listings have 3D virtual tours, video content, and other immersive features to help you do an initial screening of the home and begin to experience what it’s like to live there. If you find a few homes that spark your interest, make sure me know so that I can coordinate a date and time for a showing appointment.
Be Flexible Wants vs. Needs Take NotesThe truth is, you may never find a house that has every single thing you want but you will find a place that has most of the things you want, and possibly all of the things you need.
Help your agent understand what you’re looking for by separating the things you can’t compromise on from the things that you can do without in order to narrow down your search.
Stay organized while touring homes by taking photos and notes of each listing. This ensures they don’t blend together when you’re weighing the pros and cons.
Once you narrow down your search and feel as if you’ve found the perfect home, I will assist and navigate you through the entire process. I am extremely strategic and methodical when submitting offers thanks to our proven process which helps our offers rise to the top. This includes submitting your desktop underwritten approval with each offer to further convey your strength as a qualified buyer.
Submit Offers
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Top Do’s & Don’tsBuying a new home hinges on several key things falling into place: finding the right property, negotiating a price you can afford and securing the financing to pay for it.
Many home buyers successfully navigate all three criteria - only to make some critical misteps prior to closing the deal which can jeopardize their dreams of becoming a homeowner. Here are a few very important do’s and don’ts to remember when going through the home purchasing process:
What To Do What Not To Do
Save Extra Money Don’t Change Jobs
Don’t Take Out aNew Loan or Makea Large Purchase
Don’t Change Banks or Make CashDeposits
Don’t Apply ForNew Credit even if you’re pre-approved
Don’t Pay Off Loans or Credit Cards unless your lender approves firstAsk Questions!
Anticipate That WeMay Ask for Additional Documents
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Stay Current OnYour Accounts
Continue to Use YourCredit As Normal
Provide All RequiredDocumentation
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In EscrowIf we submit an offer and it is accepted, you can now officially open escrow. There are several important steps involved in the escrow process that lead to closing on the home and finally getting your keys. Here’s a quick and simplified breakdown of what to expect.
What Happens During Escrow
Open Escrow01
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Negotiate Closing Costs
Home Inspection
Pest Inspection
Request for Repairs
Money goes to an objective third party until all terms are agreed upon and finances are cleared. Your earnest money deposit will be paid directly to escrow.
We’ll review the fees associated with closing on a house which will be split up between you and the seller. Some fees include title, escrow, inspection, and lender fees.
A home inspection company will thoroughly inspect the home to highlight any defaults, problematic areas, or points of concern for you to be aware of.
A pest inspection company may be conducted in order to check the property for termites and pests.
Each situation is different but we may negotiate with the seller that certain repairs be made or credits be offered depending on the final results of the inspections noted above.
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In Escrow
05 Lock Interest RateYour lender will lock in your interest rate before your loan officially closes.
As your real estate agent, I will be by your side every step of the way. Keeping you updated and answering all of your questions along the way is extremely important to me, so please do not hesitate to contact me at any time.
What Happens During Escrow (continued...)
Address Contingencies06
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Final Walkthrough
Down Payment
Sign Papers
Get Your Keys
Certain milestones must be accomplished within specified time frames which will be outlined in the final accepted offer.
You and your REALTOR® will do a final walkthrough of the property to verify that its condition is what was outlined in the purchase agreement.
Your down payment will be made to the designated escrow company and later distributed to the appropriate party.
Wait until your loan funds and records and then officially claim title.
Congratulations! You are officially a homeowner.
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REBEKAHDANIELSREALTOR®
I am available for you 24 hours a day, 7 days a week. In other words, you’ll never have to worry about trying to get hold of me. I pride myself on updating you before you even have to ask via your preferred method of communication, including text, phone call, email, instant message, or in-person.
Learn more about the value I provide my clients by contacting me directly. I look forward to helping you achieve your real estate goals!
Let’s Get Started
© 2020 Century 21 Real Estate LLC. All rights reserved. CENTURY 21®, the CENTURY 21 Logo and C21® are registered service marks owned by Century 21 Real Estate LLC. Century 21 Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each office is independently owned and operated.
REBEKAHDANIELSREALTOR®[email protected]
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