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Simply Social5 Easy steps for startups!
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Why Social?
User Trust Awareness TrafficCustomer
Retention
Increase in Sales
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30% of customers
expect
a response within 30
minutes of a query
http://offers.hubspot.com/62-social-media-tips-around-the-world
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Why Iran?
High internet penetration
Rise in mobile broadband
Rise in e-commerce
http://www.iriu.ir/matma/
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1. Find your Core Values
Who are you?
Creative?
Honest?
Innovative?
Reliable?
Customer Centric?
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2. Find your North Star!
“What is that one metric, where if everyone in your company is thinking about it and driving their product towards that metric and their actions towards moving that metric up” Alex Shultz, Facebook.
http://startupclass.samaltman.com
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https://udoc.eu/docs/b0c524/mini-case-study-nike-s-%2522just-do-it%2522-advertising-campaign-center-for-applied-
research
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Research
Create
Attract/
Engage
Convert
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3.Research
Who?
What?
Where?
When?
Why/How?
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4.Create
Please be mobile friendly!
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Examples:
1. Website Content
2. Infographics
3. Quotes
4. How-to’s
5. Email Automation
4.Create
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5.Attract/Engage
Engagement rate =Comments + Likes
Total page likes
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Bonus:Organize
Create a weekly calendar
Test engagement
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Thank you!
I welcome feedback :)