MEANINGFUL USE: BEYOND CONTENT AND DEEPER INTO WORKFLOWS

SiNae Pitts, PhDsinae@amphetamobile.com

Direct: 1.215.475.5176@amphetamobile

877.724.AMMO | www.amphetamobile.com | info@amphetamobile.com

Publishing App Expo, NYC 12.07.11

WHO WE ARE• Scholarly subject matter experts

• Cutting edge mobile technologies & platform approach

• Content plus workflow tools for meaningful use

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CONTENT => WORKFLOW

1. Searchable and Interactive

2. Granular and Shareable

3. Personalize and Organize

4. Annotate and Collaborate

5. Analyze and Iterate

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MOBILE CONTENT:JOURNAL

APPS

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1. Searchable and InteractiveFull text article search, issue search, and archive search

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1. Searchable and InteractiveMulti-browse for search and discovery

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2. Granular and ShareableShare individual images via email attachment with caption

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2. Granular and ShareableShare PDF, URL, or open PDF in other Apps

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2. Granular and ShareableMonetize sharing and re-use

RightsLink IntegrationOpens custom, article specific RightsLink page

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RightsLink IntegrationSelection of use case

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RightsLink IntegrationComplete form and obtain copyright price, can continue

purchase within Safari browser

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3. Personalize and OrganizeContent & document management

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3. Personalize and OrganizeContent & document management

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4. Annotate and CollaborateInk, Ink casting and recording

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5. Analyze and IterateUsage analytics, profiling, user flows

30K downloads, 50K updates, Membership base is only 18K

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CHEST is featured today in 12 international iTunes stores for

What’s Hot in Medical

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iPhone: 10K new users, 46K sessions, -10% weeklyiPad: 8K new users, 35K sessions, +11% weekly

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Get insight into user workflows by reviewing actual user paths in your app

CONTENT => WORKFLOW

1. Searchable and Interactive

2. Granular and Shareable

3. Personalize and Organize

4. Annotate and Collaborate

5. Analyze and Iterate

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SiNae Pitts, PhDsinae@amphetamobile.comDirect: 215.475.5176@amphetamobile

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