Since last residency– Notes from the field

(aside from Sheening of Global Info)

Plus: Red Crossand otherinfo needs in policy and practice

(References are hyperlinked throughout)

Why study this?Conflicts of definition in messaging

As human demands change, messages are renegotiated: Ownership, rights, use, commons, resource, and even nature .

Environmental values change as does our understanding of these effects.

Making sense of crises controversies/solutions

Sustained analysis of CONSTRUCTION of language/channels ---

Helps identify strategies for effective info management and communication in future conflicts.

Keywords: Citizen engagement, crisis management, disaster preparedness, global tensions

Crisis management tips:Be honest, quick, prepared/aware

Current Japanese public goals: Keeping citizenry motivated and hopeful DESPITE disconnect/misinformation about nuclear energy

1)Be HUMAN.

2)Pre-build your TEAM.

3)Follow through.

Why info needs are trending topic?

Framing of need

Public/civic engagement

International Development/Relief

Framing of needUnited States since 9/11: Nation lacks mandated framework for sharing of “terrorism-related information critical to protecting our homeland.”

Japan, 2011: Emperor Akihito in unprecedented live address (summons memories of his father , Emperor Hirohito, in radio broadcast of Japan’s WWII defeat)

Public/civic engagement

You want to be in the places where your target audience is

Tweet tracker in Japan

Relief/natural disasters Reverse 911 system used by Washington officials

to ask coastal residents to move to higher ground.

Google-powered PERSON FINDER – Japan Earthquake 2011

72hoursdc.gov

Case in point: Red Cross

American Red Cross in one week went from image building to crisis communication.

Worth observing: Winning/losing when you ask for public input

March 11: Worldwide Unfollow Charlie Sheen on Twitter Day: Do it for America (Village Voice)

@MikeBloomberg debuts @AskMike for public questions

@AskMike is quickly asked by public:

Askmike / Do you not think the commercial sex industry should be allowed to flourish in NYC and bring in lots of tax money.

AND

And react appropriately during crisis . . . Not Barack-etology

Final thoughts: Top 3 social media activities beyond dabbling

Podcasting – beyond the written word

Location-Based Marketing – Foursquare, Gowalla, FB places, etc. (8x as likely as online adults to use smart phones to search)

Social Gaming: 70% of adults are gamers; typical social gamer is educated 40+ professional woman

Thoughts?