Saurabh Kudesia

Senior Content Publishing Manager

Single sourcing content for mobile devices

15 years

145+ projects

18+ Knowledge

bases

Saurabh KudesiaSenior Content Publishing Manager

MS Software Systems, BITS Pilani

EGMP, IIM Bangalore

PGDID, Symbiosis Pune

Certified information Professional

Disclaimer

Learning objectives

65

36

66

10

62

37

67

19

6153

31

44

25

80

27

51

23

61

3038

4

21

9 10 11 11 10

20

9 9

AUSTRAL IA BRAZIL CHINA INDIA ITALY RUSS IA SOUTH

KOREA

TURKEY UK US

Smart Phone Feature Phone Multimedia Phone

What types of devices do we use

48%

41%

11%

Smart Phones

Feature Phones

Multimedia Phones

What types of devices do we use

Business

services/Consulting

33%

Technology

28%

Healthcare

16%

Financial services

12%

Manufacturing

11%

Mobile enable learning assets

Mobility is the new normal

67%of the people who use a

smartphone for work and 70%

of people who use a tablet for

work are choosing the devices

themselves

905Mtablets in use for work and

home globally by 2017

FORRESTERFORRSIGHTS WORKFORCE EMPLOYEE SURVEY, Q2 2012

FORRESTERMOBILE WORKFORCE ADOPTION TRENDS, 2013

Mobile apps vs. Mobile websites

Mobile app is a

program that is

downloaded

and installed

onto a user’s

mobile device

Mobile website

is simply a

website

adapted to

tablet and

smartphone

formats

Access

Purpose

Setup

Mobile personas

Mobile help

12:3812:38

Avoid early pitfalls

*2012. Bersin by Deloitte

One-size-fits-

all

Poor data

collection*

Lack of

intelligence

Common learning experience

Content on mobile devices

12:3812:38

Writing style

Writing style

Terminology

Tap Press and Hold Slide

Swipe Pinch and Stretch Turn

Point

Content

Images

Tables

TOC/Hierarchy12:38

Formatting

Indexes vs. Search

Videos

SEO

Testing content

Mobile content as

single-sourcing

strategy

Consider the

environment

and

constraints

Follow best

practices

Recap

Right content, well

designed, to the right

places

Thank you!