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SINNERLIG collectionwith Ilse CrawfordOCTOBER 2015
SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 2
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DESIGNED TOENGAGE YOUR SENSESIn OCTOBER 2015 the SINNERLIG collection will be launched in all IKEA stores. It is the outcome of a truly unique collaboration between IKEA and Ilse Crawford, a well-known designer. It offers high-end design at typical IKEA prices. The SINNERLIG collection consists of more than 30 pieces for the home and can be loosely categorized into three groups: working, dining and lounging. Although the collection works neatly in these settings, the furniture have an open use design; it’s up to you how you wish to live with them and how they fit into your life. With attention to the smallest details, these pieces are designed to engage our senses and connect us to our homes. They don’t just look good, they feel good to touch and use. They are objects that support and enhance the many ways we live today.
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HOMES WITH HARMONY AND BALANCEWhen everyday life at home is comfortable and runs smoothly, life itself will be more enjoyable and balanced too. This IKEA philosophy taps into Ilse Crawford’s mission as a designer who puts human needs and desires at the center of all that she does. Products that bring tactility, touch and warmth to a home have therefore been the guiding star for all pieces in the SINNERLIG collection.
“We have observed that the more digital our lives become, the more we crave the physical. It’s about balance. Today, we are always close to a digital device, constantly connected no matter where we are. We can see changes in workplaces for instance, moving away from hard surfaces towards more tactile materials that engage the senses such as wood and more natural materials.”Ilse Crawford, Designer
ILSE CRAWFORD IS WORLD FAMOUS FOR HER HOME FURNISHING AND INTERIOR DESIGN PROJECTS AND HAS WRITTEN MANY BOOKS ON THE SUBJECT. IN HER RECENT COLLABORATION WITH IKEA, ILSE CRAWFORD AND HER TEAM AT STUDIOILSE HAVE CREATED SINNERLIG - A COLLECTION DESIGNED TO ENGAGE YOUR SENSES.
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“The most rewarding part of the collaboration has been our constant discussions. When two parties, with strong wills, meet and see things from different perspectives, it forces you to discuss what’s really important, what really matters in the end. Collaborations like this give us new views and that is sometimes challenging. But without challenges we seize to develop.”Marcus Engman, Design manager at IKEA
“It’s so important to get human qualities like warmth, well-being and care into the end product. While this might sound fluffy, in practice it’s a rigorous process. It’s about constantly going back to the principles of how a product will be used and analyzing its dimensions. It’s about addressing how we move intuitively, how we come together socially, understanding the things that connect us on a human level. It’s about thinking about how each of the products will be used so that you can make a real, physical, human connection as well as the visual and logical criteria. When you put the two together that is really exciting.”Ilse Crawford, Designer
BRINGING THE HUMAN ASPECTINTO THE DESIGNSINNERLIG collection is born from collaboration. The many departments at IKEA, Ilse Crawford, the material suppliers and third party manufacturers have each shared their expertise from beginning to end. Working together has been both challenging and inspiring. While we share the view that the home is the most important place in the world, our approaches in the design process have differed, meaning we’ve learned a lot from each other.
“THE MORE DIGITAL OUR LIVES BECOMES,THE MORE WE CRAVE THE PHYSICAL.”
ILSE CRAWFORD
SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 6
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NATURAL MATERIALS RESPOND TO OUR PRIMAL HUMAN INSTINCTS
Simple forms, natural materials and honest imperfections in this collection explores the beauty and pleasure of raw properties in minute details.“Life isn’t perfect, nature isn’t perfect and neither are we. Natural materials are naturally imperfect, which is why we wanted to keep the material honest and let the deviations of the natural state of the material come through”, says Ilse. Besides furniture made of cork, SINNERLIG also includes products made from solid acacia wood, ceramics, mouth blown glass, bamboo, seagrass and cotton.
ABOVE ALL, CORK FEELS GOOD TO TOUCH
One of the most striking features of the collection is the use of cork. It comes from the bark of the cork oak, a noble tree with extraordinary properties that grows in Mediterranean regions. Since only the bark is used, no cork trees are ever cut down. All of the harvested bark is being taken care of in production - nothing goes to waste. Jan Ahlsén, specialist in natural materials at IKEA, talks passionately about his love of cork: “It is a beautiful, warm material that feels natural and precious at the same time. It is durable, a thermal insulator and an acoustic softener. It is waterproof and easy to clean. We believe it is perfect for home furnishings.” The dark brown expression is the result of a natural steam treatment, a color that stands comfortably with the lighter cork furniture.
SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 7
SINNERLIGMEET THE COLLECTION
SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 8
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SINNERLIG series Particleboard, cork and powder-coated steel. Requires assembly. Dining table $349 L92⅞×W33½×H29½". Natural 203.057.74 Stool $59/ea Ø13¾, H17¾". Dark brown 603.057.86 Bench $119 L40½×W13¼×H17¾". Natural 903.057.75
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IKEA PRESS KIT /OCTOBER 2015 / 9
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SINNERLIG series Particleboard, cork and powder-coated steel. Requires assembly. Dining table $349 L92⅞×W33½×H29½". Natural 203.057.74 Stool $59/ea Ø13¾, H17¾". Dark brown 603.057.86 Bench $119 L40½×W13¼×H17¾". Natural 903.057.75
“PERSONALLY I LIKE TO WORK AT THE DINING TABLE AND I’M ALWAYS BEING TOLD OFF TO MOVE MY PILES OF PAPER AWAY WHEN SUPPER IS COMING.SO I WANTED A TABLE WHERE I COULD QUICKLY SCOOP UP MY PAPERS AND PUT THEM ON A SLING UNDERNEATH RATHER THAN HAVING PILES ALONG THE FLOOR.” Ilse Crawford Designer
SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 10
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SINNERLIG stool $59/ea Particleboard, cork and powder-coated steel. Requires assembly. Ø13¾, H17¾". Dark brown 603.057.86 Natural 103.057.79
SINNERLIG pendant lamp $59.99/ea Handmade. Clear lacquered bamboo and steel. Hardwire. Requires assembly. Ø20, H21". 703.150.30
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IKEA PRESS KIT /OCTOBER 2015 / 11
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SINNERLIG series Pitcher $11.99/ea Color-glazed stoneware. 51 oz. Assorted colors 903.131.53 Plant pot $14.99 Earthenware. Max Ø6" flowerpot. H9¾". 303.131.46 Serving plate $9.99/ea Color-glazed stoneware. Ø13". Assorted colors 203.131.61 Serving plate $12.99/ea Color-glazed stoneware. Ø16". Assorted colors 603.131.59
SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 12
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SINNERLIG pitcher $11.99 Color-glazed stoneware. 51 oz. Assorted colors 903.131.53
SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 13
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SINNERLIG series Day-bed $350 Clear lacquered solid acacia, steel and jute. Requires assembly. L75⅝×W33⅞×H28¾". Natural 603.160.92 Pad for day-bed $149 Cotton and linen. Imported. L74×W26". Natural 303.178.80
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IKEA PRESS KIT /OCTOBER 2015 / 14
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“I LIKE TO THINK ABOUT DESIGN THAT HAS MULTIPLE USES, SO THE DAYBED NEEDED TO BE FLEXIBLE AND OPEN, AND NOT PRESCRIPTIVE IN HOW IT IS USED. IT IS REALLY SOMETHING YOU CAN SIT ON, TAKE A NAP ON, OR USE WHEN WORKING ON YOUR IPAD.ITS DIMENSIONS ARE CAREFULLY CONSIDERED TO ADDRESS ALL OF THOSE THINGS WITHOUT BEING HEAVY.” Ilse Crawford Designer
SINNERLIG series Day-bed $350 Clear lacquered solid acacia, steel and jute. Requires assembly. L75⅝×W33⅞×H28¾". Natural 603.160.92 Pad for day-bed $149 Cotton and linen. Imported. L74×W26". Natural 303.178.80
SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 15
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SINNERLIG series Day-bed $350 Clear lacquered solid acacia, steel and jute. Requires assembly. L75⅝×W33⅞×H28¾". Natural 603.160.92 Pad for day-bed $149 Cotton and linen. Imported. L74×W26". Natural 303.178.80
SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 16
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SINNERLIG cushion cover $5/ea Cotton and linen. Imported. 20×20". Black/white 903.103.00 Assorted colors 103.103.23 Inner cushion sold separately.
PLAIN DOES NOT EQUAL BORING. CUSHION COVERS IN A SOOTHING BLEND OF COTTON AND LINEN, DEVELOPED IN MINUTE DETAIL.
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IKEA PRESS KIT /OCTOBER 2015 / 17
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RELAX YOUR FEET ON THE SINNERLIG RUG - FLATWOVEN IN NATURAL SEAGRASS.
SINNERLIG rug, flatwoven $69.99 Reversible. 100% polyester warp. Seagrass weft. 100% jute edge fabric. Imported. W6'7"×L9'10". 303.131.51
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IKEA PRESS KIT /OCTOBER 2015 / 18
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SINNERLIG bench $119 Particleboard, cork and powder-coated steel. Requires assembly. L40½×W13¼×H17¾". Natural 903.057.75
“CORK HAS MANY FINE FEATURES AND WAS A PERFECT MATERIAL MATCH FOR OUR SHARED VISION WITH THE COLLECTION. IT HAS NATURAL IRREGULARITIES THAT GIVE HONEST IMPERFECTIONS. IT IS NICE TO TOUCH, AN ACOUSTIC SOFTENER. AND IT IS ALSO WATER REPELLANT, DURABLE, EASY TO CLEAN AND CONSIDERED MORE SUSTAINABLE THAN MANY OTHER MATERIALS.” Marcus Engman Design Manager at IKEA
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IKEA PRESS KIT /OCTOBER 2015 / 19
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JUST FOLLOW ITS FORM. YOU WANT TO PUT THE SINNERLIG BOTTLES ON DISPLAY AFTER USE AND NOT LOCK THEM UP.
SINNERLIG series Bottle $9.99/ea Clear glass. 24 oz. 003.099.85Bottle $11.99/ea Clear glass. 41 oz. 503.057.82 Jar with lid $29.99 Clear glass and cork. 12 qt. Ø10, H12". 303.057.78
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SINNERLIG bottle Clear glass. $9.99/ea 24 oz. 003.099.85 $11.99/ea 41 oz. 503.057.82 SINNERLIG jar with lid $29.99 Clear glass and cork. 12 qt. Ø10, H12". 303.057.78
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SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 21
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SINNERLIG plant pot Earthenaware. Black$12.99/ea Max Ø4¾" flowerpot. H5½". 903.131.48$14.99/ea Max Ø6" flowerpot. H9¾". 303.131.46
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SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 22
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SINNERLIG series Plant pot $12.99/ea Earthenware. Max. Ø4¾" flowerpot. H5½". Black 903.131.48 Plant pot $14.99/ea Earthenware. Max. Ø6" flowerpot. H9¾". Black 303.131.46 Pitcher $11.99 Color-glazed stoneware. 51 oz. Assorted colors 903.131.53
THE BEAUTY IS IN THE DETAILS.SIMPLE CERAMICS IN NATURAL TONES AND ORGANIC SHAPES MAKE IT EASY TO CREATE YOUR OWN INDOOR ZEN GARDEN.
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AFFECTED BY LIGHT - UNWIND IN THE GENTLE WARM GLOW OF SINNERLIG TABLE LAMPS, MADE OF FROSTED GLASS AND CORK.
SINNERLIG table lamp Frosted glass and cork. Requires assembly. $29.99*/ea Ø7, H9". 403.101.09 $49.99*/ea Ø10, H12". 903.101.21*In compliance with California Title 20 regulations, lighting prices and features may vary in the state of California. Please see your local IKEA store for details.
SINNERLIG table lamp $49.99* Frosted glass and cork. Requires assembly. Ø10, H12". 903101.21 *In compliance with California Title 20 regulations, lighting prices and features may vary in the state of California. Please see your local IKEA store for details.
SINNERLIG COLLECTION
IKEA PRESS KIT /OCTOBER 2015 / 24
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SINNERLIG series Requires assembly. Table top $119 Particleboard, plywood and cork. L59×W29½". Dark brown 503.133.53 Trestle $30/ea Powder-coated steel. W21⅝×D15×H27½". Black 103.057.84 Shelf for trestle $15 Cork. L16×W12×H1". Dark brown 703.057.76 Stool $49 Cork and powder-coated steel. W11⅜×D16⅞×H17¾. Natural 003.125.15
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A NATURAL STEAM TREATMENT OF THE CORK CREATES THIS DARK BROWN EXPRESSION THAT STANDS COMFORTABLY WITH THE LIGHTER CORK STOOL.
SINNERLIG series Requires assembly. Table top $119 Particleboard, plywood and cork. L59×W29½". Dark brown 503.133.53 Trestle $30/ea Powder-coated steel. W21⅝×D15×H27½". Black 103.057.84 Stool $49 Cork and powder-coated steel. W11⅜×D16⅞×H17¾". Natural 003.125.15
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IKEA PRESS KIT /OCTOBER 2015 / 26
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SINNERLIG series Requires assembly. Table top $119 Particleboard, plywood and cork. L59×W29½". Dark brown 503.133.53 Trestle $30/ea Powder-coated steel. W21⅝×D15×H27½". Black 103.057.84 Shelf for trestle $15 Cork. L16×W12×H1". Dark brown 703.057.76
TAP INTO YOUR SENSES AND BRING HARMONY TO YOUR WORK SPACE WITH NATURAL CORK. TRESTLE WITH STORAGE MAKE IT EASY TO QUICKLY CLEAN THE DESK FOR A NEW PROJECT OR A LUNCH MEETING.
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SINNERLIG basket $12.99 Handmade. Seagrass. Ø18, H7". 503.131.50
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IKEA PRESS KIT /OCTOBER 2015 / 28
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SINNERLIG dining table $349 You can store magazines and table napkins on the practical shelf under the table top. Particleboard, cork and powder-coated steel. Designer: Ilse Crawford. Requires assembly. L92⅞×W33½×H29½". Natural 203.057.74
PE552455 PE552456
SINNERLIG stool $59/ea Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Cork and powder-coated steel. Designer: Ilse Crawford. Requires assembly. Ø13¾, H17¾". Dark brown 603.057.86 Natural 103.057.79
PE552447
SINNERLIG pendant lamp $59.99 Handmade shade. Clear lacquered bamboo. Designer: Ilse Crawford. Hardwire. Requires assembly. Ø20, H21". 703.150.30
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SINNERLIG day-bed $350 Clear lacquered solid acacia, steel and jute. Designer: Ilse Crawford. Requires assembly. L75⅝×W33⅞×H28¾". Natural 603.160.92
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SINNERLIG table top $119 Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Particleboard, plywood and cork. Designer: Ilse Crawford. Requires assembly. L59×W729½". Dark brown 503.133.53 Also available in: Natural 303.057.83 SINNERLIG trestle $30/ea Powder-coated steel. Designer: Ilse Crawford. Requires assembly. W21⅝×D15×H27½". Black 103.057.84
PE552457
SINNERLIG stool $49 Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Cork and powder-coated steel. Designer: Ilse Crawford. Requires assembly. W11⅜×D16⅞×H17¾". Natural 003.125.15
PE552473
SINNERLIG bench $119 Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Particleboard, cork, powder-coated steel. Designer: Ilse Crawford. Requires assembly. L40½×W13¼×H17¾". Natural 903.057.75
PE552478
SINNERLIG coffee table $99.99 Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Particleboard, cork and powder-coated steel. Designer: Ilse Crawford. Requires assembly. L159×W13¼×H12⅝". Natural 003.057.89 Also available: $119 Dark brown 103.133.50
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SINNERLIG pot stand $14.99/ea Cork is a soft, dirt-repellent natural material that dampens sound and is resistant to water. Cork. Designer: Ilse Crawford. Ø12". Dark brown 303.136.03 Natural 603.057.91
PE552454
SINNERLIG serving plate Stoneware. Designer: Ilse Crawford. Assorted colors $9.99/ea Ø13". 203.131.61 $12.99/ea Ø16". 603.131.59
PE552471
SINNERLIG pitcher $11.99/ea Also suitable for hot drinks. Stoneware. Designer: Ilse Crawford. 51 oz. Assorted colors 903.131.53
PE552448
SINNERLIG plant pot Waterproof because it has been treated on the inside. Earthenware. Designer: Ilse Crawford. Black $12.99/ea Max Ø4¾" flowerpot. H5½". 903.131.48 $14.99/ea Max Ø6" flowerpot. H9¾". 303.131.46
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SINNERLIG bottle Handmade by skilled craftspeople. Glass and cork. Designer: Ilse Crawford. Clear glass $9.99/ea 24 oz. 003.099.85 $11.99/ea 41 oz. 503.057.82
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SINNERLIG jar with lid Mouth blown by skilled craftspeople. Glass and cork. Designer: Ilse Crawford. Clear glass $29.99/ea 12 qt. Ø10, H12". 303.057.78 $14.99/ea 3½ qt. Ø7, H9". 403.057.87
PE552472
SINNERLIG basket $12.99 Handmade. Seagrass. Designer: Ilse Crawford. Ø18, H7". 503.131.50
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SINNERLIG table lamp Glass and cork. Designer: Ilse Crawford. Requires assembly. $29.99* Ø7, H9". 403.101.09 $49.99* Ø10, H12". 903.101.21 $59.99* Ø13, H14". 803.101.45
*In compliance with California Title 20 regulations, lighting prices and features may vary in the state of California. Please see your local IKEA store for details.
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IKEA PRESS KIT /OCTOBER 2015 / 30
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SINNERLIG cushion cover $4/ea The zipper makes the cover easy to remove. Cushion cover fits inner cushion L16×W26" (sold separately). Cotton and linen. Imported. Designer: Ilse Crawford. L16×W26". Assorted colors 503.103.02
PE552466
SINNERLIG cushion cover The zipper makes the cover easy to remove. Inner cushion sold separately. Cotton and linen. Imported. Designer: Ilse Crawford. Assorted colors $5/ea 20×20". 103.103.23 $6/ea 26×26". 603.103.25
PE552450
SINNERLIG rug, flatwoven $69.99 Reversible. 100% polyester warp. Seagrass weft. 100% jute edge fabric. Imported. Designer: Ilse Crawford. W6'7"×L9'10". 303.131.51
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SINNERLIG rug, flatwoven $19.99 Reversible. 100% polyester warp. Seagrass weft. 100% jute edge fabric. Imported. Designer: Ilse Crawford. W2'6"×L6'7". 803.131.44
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SINNERLIG cushion cover The zipper makes the cover easy to remove. Inner cushion sold separately. Cotton and linen. Imported. Designer: Ilse Crawford. Black/white $4/ea L16×W26". 103.103.04 $5/ea 20×W20". 903.103.00 $6/ea 26×26". 603.103.06
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SINNERLIG pad for daybed $149 Latex and high resilience foam provide high pressure-relieving capacity, improving blood circulation to both muscles and skin and enabling you to relax more fully. Imported. Designer: Ilse Crawford. W26×L74". Natural 303.178.80
CONTACTOCTOBER 2015
Email [email protected] Phone 610-834-0180 x5345
Janice Simonsen | IKEA Design Spokesperson