This year will always be remembered as the beginning of a new era at Arysta. This is because, in 2011, we experienced an important change in our regional organization. The South America region (SaReg) became the Latin American region – LatAm (including Mexico and Central America) and such change will determine a review of regional responsibilities, as well as will create opportunities within the organization for our entire team. Now, we are the most significant region for Arysta global. In terms of the market, 2011 presented expressive growth throughout the entire region. In Brazil, for example, the forecast is to reach a historic growth level in the agro-chemicals market with figures higher than 12%. In Argentina and Colombia, growth will linger around 10%. Here at Arysta, we knew how to take advantage of these opportunities and we are reaping excellent results. In September, we broke all our sales records in Brazil and our expectation is to end this year with excellence. In Colombia, the results are better than last year; in Chile the focus on more profitable products will only yield results in 2012. In Argentina, we reduced sales losses to Monsanto through the strengthening of sales to Bayer, besides opening new sales channels and beginning the process to operate with our own structure in 2012. In Mexico, the results will likely remain in the same 2010-level due to market difficulties. Bolivia and Paraguay are preparing themselves for the introduction of new products in strategic markets. Besides the good results, Arysta also experienced other great conquests to be celebrated in 2011: the implementation of the Strategic Agenda and the consolidated performance of the Organizational Climate Survey – Brazil, Chile and Colombia. We would also like to recognize the professionals from our region in three categories of the “Arysta Global Award”, showing that, amongst other things, the results from our decisive efforts in the training and development programs yielded results both individually and collectively. We wish a fantastic year to everyone! The EHS program also deserves our recognition. Already implemented in the entire region, it allowed greater accompaniment and clear progress, for through it we are valuing our most important asset: people’s lives. It is important to highlight that all these conquests were only possible because we counted on a professional team that is maturing each and every day, ready to face challenges! All are part of these victories and for that reason we would like to congratulate each member of our team! With the integration and the augmentation of our region, I am certain that in 2012 we will elevate our synergies and closeness among all countries and that, at the end of next year, we will have even more reasons to celebrate. We wish you all a merry holiday season and a very happy New Year! Flavio Prezzi President & CEO Integration and proximity Latin America is a region with great similarities. Based on that affirmation, one of the major challenges before us now is to make this continental region fully integrated as regards practices, information, learning, work methods and etc. That is, we need to be “in Sync” with one another! With that in mind, Sintonia News LatAm was created, a quarterly news publication that purposes to share news and information about all countries, providing visibility of good practices, conquests, exchanging of experiences and keeping all employees focused on the set goals. In this first edition of the new publication, we widely present all operations/units that comprise Arysta’s LatAm region, showing their markets, products sold, expectations and challenges for 2012. We hope you enjoy this new communication outlet. And we also call on you to participate; every unit will have a correspondent. Antonio Carlos Costa LatAm Marketing Director Sintonia News - nº 1 - Dec/2011
Transcript
This year will always be remembered as the beginning of a new era at Arysta. This is because, in 2011, we experienced an important change in our regional organization. The South America region (SaReg) became the Latin American region – LatAm (including Mexico and Central America) and such change will determine a review of regional responsibilities, as well as will create opportunities within the organization for our entire team. Now, we are the most signifi cant region for Arysta global.In terms of the market, 2011 presented expressive growth throughout the entire region. In Brazil, for example, the forecast is to reach a historic growth level in the agro-chemicals market with fi gures higher than 12%. In Argentina and Colombia, growth will linger around 10%.Here at Arysta, we knew how to take advantage of these opportunities and we are reaping excellent results. In September, we broke all our sales records in Brazil and our expectation is to end this year with excellence. In Colombia, the results are better than last year; in Chile the focus on more profi table products will only yield results in 2012. In Argentina, we reduced sales losses to Monsanto through the strengthening of sales to Bayer, besides opening new sales channels and beginning the process to operate with our own structure in 2012. In Mexico, the results will likely remain in the same 2010-level due to market diffi culties. Bolivia and Paraguay are preparing themselves for the introduction of new products in strategic markets.Besides the good results, Arysta also experienced other great conquests to be celebrated in 2011: the implementation of the Strategic Agenda and the consolidated performance of the Organizational Climate Survey – Brazil, Chile and Colombia.We would also like to recognize the professionals from our region in three categories of the “Arysta Global Award”, showing that, amongst other things, the results from our decisive efforts in the training and development programs yielded results both individually and collectively.
We wish a fantastic year to everyone!
The EHS program also deserves our recognition. Already implemented in the entire region, it allowed greater accompaniment and clear progress, for through it we are valuing our most important asset: people’s lives.It is important to highlight that all these conquests were only possible because we counted on a professional team that is maturing each and every day, ready to face challenges! All are part of these victories and for that reason we would like to congratulate each member of our team!With the integration and the augmentation of our region, I am certain that in 2012 we will elevate our synergies and closeness among all countries and that, at the end of next year, we will have even more reasons to celebrate.We wish you all a merry holiday season and a very happy New Year!
Flavio Prezzi President & CEO
Integration and proximityLatin America is a region with great similarities.Based on that affi rmation, one of the major challenges before us now is to make this continental region fully integrated as regards practices, information, learning, work methods and etc. That is, we need to be “in Sync” with one another!With that in mind, Sintonia News LatAm was created, a quarterly news publication that purposes to share news and information about all countries, providing visibility of good practices, conquests, exchanging of experiences and keeping all employees focused on the set goals.In this fi rst edition of the new publication, we widely present all operations/units that comprise Arysta’s LatAm region, showing their markets, products sold, expectations and challenges for 2012.We hope you enjoy this new communication outlet. And we also call on you to participate; every unit will have a correspondent.
Antonio Carlos CostaLatAm Marketing Director
This year will always be remembered as the
Sintonia News - nº 1 - Dec/2011
Learn more about the Latin American Region
With complete restructuring, a new Latin American business unit becomes the largest of all Arysta’s six units worldwide (Latin America, North America, Europe, Africa and the Middle East, North Asia and South Asia).
Check out below the main characteristics of all the countries part of the region:
ArgentinaThe Argentinean Market has been growing year after year. In 2010, it represented US$ 1.7 billion; in 2011 it is forecasted growth to US$ 1.9 billion and the expectation for the coming year is 10% growth. “Arysta believes in the opportunities in Argentina and for that reason it is expanding its team. Cletodim will continue being the fundamental pillar of the Argentinean business (main brand SELECT), but we will also focus the introduction of EVEREST for wheat and the Plant Nutrition line of products”, Eduardo Maier comments from Arysta Argentina.
Market in 2011 US$1.9 billion (Second largest Market in the region)
Market Share1%
Main Cultures
Soybean
Wheat
Horticulture
Fruits
StructureOffi ce in Buenos Aires with 6 collaborators
Main ProductsSELECT – herbicide
LANZAR* - adjuvant
CAPTAN – fungicide
BIOZYME – fertilizer
ORTHENE – insecticide
EVEREST* - herbicide
NUTRITION LINE*
* Launching in 2012Arysta Argentina’s Internal Facilities
The Argentinean Market has been growing year after year. In 2010, it represented US$ 1.7 billion; in 2011 it is forecasted growth to US$ 1.9 billion and the expectation for the coming year is 10% growth. “Arysta believes in the opportunities in Argentina and for that reason it is expanding its team. Cletodim will continue being the fundamental pillar of the Argentinean business (main brand SELECT), but we will also focus the introduction of EVEREST for wheat and the Plant Nutrition line of products”, Eduardo Maier comments from Arysta Argentina.Argentina.
New Arysta Argentina Team
MAIN STORY
Bolivia
Arysta has been operating in Bolivia for the past 10 years and within that time it established a level of market respect in agro-chemicals, conquering a solid client base and a sound portfolio. “With our team’s strength and the trust we have on our company, we have everything to attain our real growth goals of 2012”, Carlos Sossa reveals, from Arysta Bolivia.
for the past 10 years and within that time it established a level of market respect in agro-chemicals, conquering a solid client base and a sound portfolio. “With our team’s strength and the trust we have on our company, we have everything to attain our real growth goals of 2012”, Carlos Sossa reveals, from Arysta Bolivia.
Market in 2011US$ 280 million
Market Share1.8%
Main CulturesSoybean
Corn
Wheat
Girasol
Sorgo
Horticulture
Sugar Cane
Fruits
Banana
StructureOffi ce in Santa Cruz de La Sierra with 14 collaborators
Main ProductsKASUMIN - fungicide
RAIZAL - fertilizer
BELUGA - insecticide
K-FOL - fertilizer
BIOZYME - fertilizer
HUMITRON - fertilizer
ATTAKAN - insecticide
MIXEL TOP - adjuvant
LICOL - insecticide
PHASE – adjuvant
US$ 280 million
Market Share1.8%
Main CulturesSoybean
Corn
Wheat
Girasol
Sorgo
Horticulture
Sugar Cane
Fruits
Banana
Arysta Bolivia’s Team
Offi ce Reception Desk
Front shot of the Santa Cruz de La Sierra Offi ce
MAIN STORY
Brazil
“Several aspects propelled Arysta Brazil’s growth and will guide the company’s future paths in 2012, beginning with the major cultures, such as soybean and cotton. The market for pasture products is also signifi cant and we are very close to achieving the goal to attain the second place in this market. Another highlight is the market for greengrocer products, for we will increase Arysta’s market share in this segment from 20% to 30% in the coming two years; and we are also growing in the sugar cane segment in order to meet our goal to be amongst the top three largest suppliers of agricultural protection products for this market in the coming years. Another goal is to expand the vegetable nutrition sector by helping to develop this market with a coordinated action involving nutrition and protection of cultures (PRONUTIVA)”, Flavio Prezzi discourses.
“Several aspects propelled Arysta Brazil’s growth and will guide the company’s future paths in 2012, beginning with the major cultures, such as soybean and cotton. The market for pasture products is also signifi cant and we are very close to achieving the goal to attain the second place in this market. Another highlight is the market for greengrocer products, for we will increase Arysta’s market share in this segment from 20% to 30% in the coming two years; and we are also growing in the sugar cane segment in order to meet our goal to be amongst the top three largest suppliers of agricultural protection products for this market in the coming years. Another goal is to expand the vegetable nutrition sector by helping to develop this market with a coordinated action involving nutrition and protection of cultures (PRONUTIVA)”, Flavio Prezzi discourses.
Market in 2011
US$ 8.3 billion (Largest world Market for agro-chemicals, surpassing the USA). Brazil represents more than 20% of Arysta Life Science operations worldwide. From the 6 business units of the company in the world, the Latin American Unit represents more than 40%.
Market Share3,8%
Main CulturesSugar Cane
Vegetables and Fruits
Soybean
Pasture
Cotton
StructureOffi ce in São Paulo, manufacturing facility in Salto de Pirapora (State of São Paulo), Experimental Station in Pereiras (State of São Paulo) totaling 235 collaborators.
Main ProductsSELECT - herbicide
DINAMIC - herbicide
KASUMIN- fungicide
ARTYS - herbicide
ORTHENE - insecticide
BIOZYME - fertilizer
APPLAUD - insecticide
ORTHOCIDE - fungicide
ATABRON - insecticide
AKITO - insecticide
Sky view of the manufacturing facility in Salto de Pirapora (SP)
Experimental Station in Pereiras (SP)Experimental Station in Pereiras (SP)
Arysta Brazil Offi ces in São Paulo
MAIN STORY
Arysta Chile is restructuring in order to reestablish growth in 2012, mainly within the fruits market with high margin products. According to Rodrigo Delorenzo, the Chilean market will likely growth 5% next year.
Chile
Market in 2011US$ 300 million
Market Share 13%
Main CulturesFruits
Wheat
Corn
Reforestation
Vegetables
StructureOffi ce in Santiago with 49 collaborators
Main ProductsCENTURION - herbicide
ROUNDUP - herbicide
VULCANO - herbicide
DINAMIC - herbicide
BIOZYME - fertilizer
RUFAST - acaricides
PROPONIT - herbicide
ISOMATES - pheromone
Offi ce in Santiago
Central in Santiago
Offi ce’s front desk
MAIN STORY
América Central e Caribe
Colombia
According to Miguel A. Toro, in 2012, Arysta will concentrate its efforts in 3 strategic pillars: 1) Strengthen and increase the nutrition portfolio, becoming a differential to competitors; 2) Consolidate the MAS PROTECCION” portfolio through the launching of new fungicides and insecticides; 3) Be closer to the farmer to learn more about their needs.
Colombia
América Central e Caribe
Market in 2011US$ 457 million
Market Share 7%
Main CulturesRice
Potato
Vegetables
Flowers
Coffee
Sugar Cane
Banana
Pasture
StructureOffi ce in Bogota and manufacturing facility in Madrid (CO), totaling 158 collaborators.
Main ProductsKANEMITE - acaricides
GLIFOSOL - herbicide
BIOZYME - fertilizer
SELECT - herbicide
CURAXIL - fungicide
EVISECT - insecticide
RAIZAL - fertilizer
YOKER - fungicide
CANEL – fungicide
Offi ce’s front desk
Front shot of the Offi ce in Bogota
Manufacturing facility in Madrid (CO)
MAIN STORY
Mexico and Central America
Mexico and Central America together represent the third market in Latin America with sales of approximately US$ 1.5 billion. According to Luis Villa, the market in 2012 will likely gain up growth momentum again, mainly in cultures oriented towards exports. Arysta will recover the market backed up by the nutrition line, the introduction of new products and new partnerships.
MEXICOMarket in 2011US$ 780 million
Market Share
10%
Main Cultures Potato
Wheat
Tomato
Vegetables
Corn
StructureOffi ce and Laboratories in Saltillo, 7 warehouses (Hermosillo, Culiacan, Arteaga, Ramos Arizpe, Mexicali, San Quintin and San Luis), totaling 243 collaborators
Main ProductsKASUMIN - fungicide
EVEREST - herbicide
SELECT - herbicide
ORTHENE - insecticide
BIOZYME - fertilizer
ELEVAT - fungicide
K-TIONIC - fertilizer
BIOMEC - acaricides
BIOGIB – growth regulator
FLONEX – fungicide
Sky view of the manufacturing facility in Saltilloo
Front shot of the offi ce in Saltillo
Manufacturing facility in Saltillo
CENTRAL AMERICAMarket in 2011US$ 680 million
Market Share
2%
Main Cultures Sugar Cane
Banana
Pineapple
Melon
Rice
Vegetables
StructureOffi ces in Costa Rica, Dominican Republic and Guatemala
Main ProductsKASUMIN - fungicide
SELECT - herbicide
BIOZYME - fertilizer
K-TIONIC - fertilizer
BIOGIB - acaricides
EVEREST - herbicide
ORTHENE - insecticide
ELEVAT - fungicide
BIOMEC - acaricides
FLONEX - fungicide
MAIN STORY
Paraguay
Arysta’s name is already consolidated and is synonym of quality and trust in the Paraguayan market. For 2012, we want to grow above market average. “We entered a consolidation phase in case of some products and new products such as Dinamic and Everest which will be launched in 2012, becoming essential for our growth”, Ramón Sanchez concludes, from Arysta Paraguay.
Market in 2011US$ 280 million
Market Share 2%
Main CulturesSoybean
Corn
Wheat
Rice
Girasol
StructureOffi ce in Asuncion with 10 collaborators
Main ProductsBELUGA - insecticide
EVEREST - herbicide
SELECT - herbicide
YUBARTA - insecticide
ATTAKAN - insecticide
KASUMIN – fungicide
Front shot of the offi ce in Asuncion
Internal view of the central offi ce in Asuncion
MAIN STORY
A new structure
In September, Arysta Life Science promoted a major change in its worldwide structure. The regions of Mexico and Central America, which used to report to the United States Business Unit, now are united with the South American unit, thus creating a new region: Arysta Latin America.
In order to further clarify this new model and the perspectives for the new region, Sintonia News LatAm spoke with President and CEO of the Latin America Unit, Flavio Prezzi. Check it out:
Sintonia News LatAm – What’s your viewpoint about this new structure?
Flavio Prezzi – It is important to say that this is not an isolated attitude by Arysta. All other competitors have already worked with this Latin American concept. So now, we are simply expanding as other companies have done before us.
The advantages of this new structure encompassing Latin America as a region are the very similar characteristics of the market and the same Latin culture inherent to all countries.
I believe that the company noticed the way in which we were structured was forcing us to miss out on opportunities to share important initiatives among South America, Mexico and Central America which are very similar as regards market and culture.
Sintonia News LatAm – Is it correct to say that this form of operation is also a type of recognition to the good work done in South America?
Flavio Prezzi – The South America region already represents a fantastic participation in relation to Arysta Global and now, we have become even stronger. I see this domain expansion of our region is a clear demonstration of the Headquarters’ trust and recognition of our work. We are a region with excellent results and a history of swell performance. Now, we have an even greater challenge and responsibility in the participation of the company’s results. The new Latin America Unit will represent more than 40% of the company’s global outcome.
Sintonia News LatAm – How will the synergy amongst the various countries occur?
Flavio Prezzi – One of the important things I see is synergy in products. Mexico is developing products in terms of cultures that are very similar to what is being done in Argentina, for example. We will then have the chance to work together, exchange experiences and transfer knowledge.
Another good example is Plant Nutrition; on one side, Mexico has all the
technology, manufacturing and development of these products. On the other hand, South America is the largest potential growth area. We will integrate both sides even further. Brazil is knowledgeable in the Pastures market and will share such know-how with other countries and will help to introduce this line.
Another vital issue is the development of new formulations. We have a center in Brazil and another in Mexico with independent teams and laboratories. We will get these professionals in-sync in order to exchange information and experiences. Thus, looking at the whole picture, everyone in the company will benefi t.Sintonia News LatAm – What changes for employees?
Flavio Prezzi – Growth opportunities and professional development. And that has already begun. We will have a brief announcement of managerial spots that will be needed for commanding this new region. With this domain expansion, we will need more independent structures with the reinforcement of responsibilities and regional attributions and such will generate opportunities. For example, Antonio Carlos Costa has already fi lled the slot for Latin America Marketing Director, so Daniel Forlívio was moved up to Antonio’s former position as Marketing Manager for the Brazilian market.
Sintonia News LatAm – What are the challenges of the new region?
Flavio Prezzi – We need to pick-up growth again in Mexico and develop the business opportunities of Central America. We must take advantage of the growth witnessed in Brazil and in Argentina, focus on more profi table products in Chile and in Colombia, and strengthen our position in the markets of Paraguay, Bolivia, Peru and Ecuador.
Sintonia News LatAm – How do you position this new challenge in your career?
Flavio Prezzi – On one hand the work load is phenomenal; need to travel… But, on the other hand, I will have in return professional satisfaction of being able to contribute with my experience of more than 30 years in the market with a region so important for our company. I believe that we are driven by challenges and this is another one that has been positioned in front of me and I am enthused to be able to face it. I am sure that the entire team of the region feels motivated by this test. We will continue with our history of success.
BE INFORMED
Sintonia News LatAm Team: Sintonia News is an internal publication guided to Arysta Life Science’s collaborators. Responsible Party: A. C. Costa – Marketing LatAm, Coor-dination: Adriana Taguchi and Nathalia Peres - Marketing Services LatAm. Correspondents: Argentina: Eduardo Maier, Bolivia: Carlos Sossa, Colombia: Andrea Rojas, Chile: Felipe Thurn, Mexico: Daniela Aguirre, Paraguay: Nicolas Zarate. Jornalist In-Charged: Vinícius Carvalho (MTB 27.757). Editing: Vinicius Carvalho. Diagramming: Toni. The reproduction of this material is permitted as long as the source is mentioned.
Global AwardsIn the beginning of July, the global CEO Wayne Hewett launched a new and important program: the “Arysta Global Award – Recognizing Excellence”, in order to highlight the collaborators (teams and/or individuals) who presented outstanding performance in the following categories: Product, Market, Costs, People, Compliance and Cash Flow, in all Arysta LifeScience Business Units.
In its fi rst edition, referent to projects from the fi rst semester of 2011, Arysta Brazil showed its starlight amidst the 70 nominations that involved more than 200 collaborators from all over the world. Check out the awarded projects and those that had the participation of our colleagues:
“We feel valued by receiving this award.
Recognition such as this, within a market that is
so competitive, shows how much our work is
able to yield. To be awarded, regardless of what
kind of award it might be, strongly increases
individual and the team’s self-esteem”. Warlei
Chignolli Jr.- CTC CN Cerrado
Market CategoryThe team of the Cerrado Business Center was the winner of the “Arysta Global Award – Recognizing Excellence” under the MARKET category.
The recognition occurred due to the excellent increase rate of 170% of sales in the fi rst semester of 2011. Such success was attained thanks to the teamwork, commitment and dedication to assist to client needs, according to the Regional Manager of the Cerrado Business Center, Osmar Trautwein Jr. “The Cerrado team is strongly committed to Arysta’s results, always surpassing the proposed challenges”, he affi rmed.
Osmar Trautwein Jr., Business Center Manager; Celso Tadashi Sasaya, Market and Product Development Speciallist. Team of Technical Sales Consultants: Alexandre Rodrigues dos Santos, Almir José dos Reis Gea, José Carlos Rodrigues de Araujo Filho, Julio Cesar Giacometti, Manoel Rocha Nogueira, Vitor Akio Hashi-zume and Warlei Chignolli Jr.
Osmar Trautwein Jr., Business Center Manager; Celso
Brazilian Team Awarded
Stella Lima, Legal Manager; Liria Sayuri Hosoe, Registration Manager and Stewardship; Helena Zardini de Sousa Setti, Registration Specialist..
Costs CategoryThe Acephate global and multifunctional team involved members of the Global Supply Chain (Purchase and Continuous Improvement) and also members of the South America Registration team and the Supply Chain teams of Japan & North Asia, South Asia & China.
The team’s objective was to improve quality and productivity. In order to do that, the team worked directly with key-suppliers, made changes to packaging, logistics and registration and aligned and optimized supply. The project generated a total cost reduction of US$ 641 thousand in the fi rst semester of 2011.
Brazil’s Collaborators Awarded
“The exchanging of experience in global tasks is in itself an amazing professional opportunity. The award came to crown this effort and to bring enormous personal satisfaction, for we know that the team is working right and generating benefi ts for the company’. Helena Zardini de Souza – Product Registration.
People CategoryThe major accomplishments reached by product named DINAMIC® in the fi rst half of 2011 in the Production, Logistics, Source, Formulation Technology, Implementation Process and Registration areas were responsible for the recognition of 28 Arysta collaborators.
The work involved professionals from South Africa and Brazil and enabled the South-African manufacturing facility to begin producing the DINAMIC® in less than four months and deliver it to Brazil within all the logistic deadlines needed to assist Arysta’s clients. “It was a very teamwork-centered effort that counted on the commitment of all parties involved. This took the product to the end customer in the quickest manner possible, considering the manufacturing of the DINAMIC® in South Africa, without losing focus in the result”, Daniel Figuera, Logistics Coordinator, reveals.
“We did not design the Project thinking about
later recognition, but actually pondering upon
a need of the company. But, of course, to
be awarded is a stimulus and pump us to
always continue seeking better results”. Fabio
Alexandre Nicolau
Brazil’s Collaborators Awarded
Arysta Latin America shines in the Arysta Latin America shines in the
Global AwardsArysta Latin America shines in the
Global AwardsArysta Latin America shines in the People Category
The major accomplishments reached by product named DINAMICof 2011 in the Production, Logistics, Source, Formulation Technology, Implementation Process and Registration areas were responsible
Arysta Latin America shines in the “NOTICE: THE SIGN
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