Presented By: Prashant kumar12PGDM-M35

INTRODUCTION PEPSI is a carbonated soft drink that is

produced and manufacture by PepsiCo

Created and developed in 1898 and introduced as “Brad’s Drink”.

It was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961.

Type Food And Beverage Manufacturer PepsiCo.

Country Of Origin United States

Introduced 16 June 1903 Establishment Year In India 1989Employees 143,000

employees Revenue $27 billion Major Business Beverages, Snacks,

Foods Restaurants.

MISSION & VISION

Mission of PepsiCoGuiding PrinciplesCare for customers, consumers and the

world we live in.Sell only products we can be proud of.Speak with truth and candor.Win with diversity and inclusionRespect others and succeed together. 

REASERCH OBJECTIVESTo know retailer’s requirements.To know the functioning of company’s supply

chain management.To evaluate customer satisfaction.To know company’s competitive position.To identify the market share of pepsico.To evaluate retailer’s satisfaction of company

services.

RESEARCH MYTHOLOGY Data collection Place- Gaya

Areas- 1.Delha 2.A.p colony, 3.station road 4 Rampur 5.Jehanabad 6.Bodhgaya   Total number of retailers is 325 approx.

It comes 107.25 approx.

Therefore sample size is taken as 108 retailers.

FINDINGS & ANALYSIS

OWN 61

PCI 23

CCX 19

BOTH 3

NO OF VISI

OWN57%PCI

22%

CCX18%

BOTH3%

OWN

PCI

CCX

BOTH

FINDINGS

 Products of company are more popular .Supply chain of company is effective.Retailers are not satisfied with company’s

services.Company is not successful in running its special

schemes.Company’s criteria of delivering value added

services is not clear to the retailers.Company’s market share is higher than its

competitors.

CONCLUSION

 The project every retailer survey of PepsiCo has been

successfully completed and it has helped us to understand the mindset of the retailers and the ways that an organization should follow to always remain acceptable to its target customers.

 It helped the organization to get a clear insight about

the retailers taste and preferences and thus paves the way for it to derive means to delight its customers so that they can be retained and the brand can be readily recalled, thus helping the organization to exist successfully in the business environment.

QUESTIONNAIRE

Which company’s VISI is used by the retailer?What capacity racks are used by the retailer?Which display scheme is used by the retailer?Quantity of warm stock hold by the retailer ?Quantity of cold stock hold by the retailer?

THANK YOU