1. A SUMMER PROJECT REPORT ON FEASIBILITY ANALYSIS OFSTUDENTS ENROLLMENT AT THE SCHOLARS HUBLOCATEDIN AND AROUNDKOLKATAthrough marketing strategies FOR:- NEW AGE KNOWLEDGE SOLUTIONS LTD (NAKS) SUBMITTED BY: - SUMIT KUMAR SINGH PGDM/12-14/57 SUBMITTEDFORPARTIALFULFILLMENT OF THE REQUIREMENT OF PGDM UNDER THE GUIDANCE OF CORPORATE GUIDE:- MR. SHANKAR PRASADBANERJEE NEW AGE KNOWLEDGE SOLUTION LTD. KOLKATA FACULTY GUIDE:- PROF. rajkamal verma ASIAN SCHOOL OFBUSINESS MANAGEMENT BHUBANESWAR

2. CERTIFICATE FROM ORGANIZATION This is to certify that the project entitled, Feasibility analysis of students enrolment at The scholars Hub located in and around Kolkata (W.B) through marketing strategies. Is a bonafied record of interim report carried out By SUMIT KUMAR SINGH at ASIAN SCHOOL OF BUSINESS MANAGEMENT,BHUBANESWAR bearing roll no-PGDM/12-14/57 of batch 2012-2014 has successfully completed his summer internships project for a period of 8 weeks from 25th April to 18th June 2013.For the partial fulfillment of post graduate program of business management 2012-2014. He has worked sincerely in this duration and has completed the project successfully. We wish him all the best for his career. 3. CERTIFICATE FROM FACULTY Certified that the Project Report with the title Feasibility analysis of students enrolment at The Scholars Hub located in and around Kolkata(W.B), undertaken by Sumit Kumar Singh was conducted under my guidance and supervision. He designed the research, collected the data, analysed the result, Interpreted the findings and observations and prepared the report. (RAJ KAMAL VERMA) Assistant Professor, Asian School of Business Management Faculty Guide 4. DECLARATION I hereby declare that the project report with the title Feasibility analysis of students enrolment at The Scholars Hub located in and around Kolkata (W.B) through marketing strategies, being submitted to Asian School of Business Management in partial fulfillment of the requirements for award of Post Graduate Diploma in Management, is an original piece of research work carried out by me. I have designed the research, collected the data, analysed the result, interpreted the findings and observations and prepared the report. I further declare that this report has not been published/awarded elsewhere, nor has it been submitted in full or part for any other degree or diploma. Date: (Sumit Kumar Singh) 5. ACKNOWLEDGEMENT I take this opportunity to thank all those people for their unstinted support. My project work, which is a step of mine towards the professionalism, has been successfully accomplished only because of my timely support of supporters. I wish to express my sincere gratitude to the entire team at New Age Knowledge Solution Ltd. and Asian School of Business Management who has helped me in every possible way to make this summer training project a roaring success. I also acknowledge the support and guidance of Mr. Raj Kumar Singh (Zonal head manager), Mr.R.P. Sharma (Regional Head) our Mentor, Mr. Shankar Prasad Banerjee (Regional Marketing, HR); at NAKS for the confidence they have in us. We must express our appreciation to Mr. Shankar Prasad Banerjee for continually challenging us to improve and refine and extend our thinking. At the outset I owe my sincere and whole hearted thanks to Mr. RAJ KAMAL VERMA (Faculty Guide) for constantly guiding me without whom this project could not have been possible and tacking Varity of hurdles with implicit patience throughout my research project and whose deep involvement and interest in project infused in me great inspiration and confidence in taking up this study in right direction. Without these extended supports and co-operation, the project wouldnt have been the same. 6. TABLE OF CONTENT EXECUTIVE SUMMARY OVERVIEW OF THE INDUSTRY Industry section Indian education sector..an interesting class. Market structure and size.. Technology in education. Present situation: Why the sector is lagging What could spur up the sector. Indian scenario INTRODUCTION TO THE ORGANIZATION REVIEW OF LITERATURE JOB ASSIGNED/TITLE RESEARCH METHODOLOGY Problem & Research objective. Research plan.... Method for Data Collection.. Research Instruments Sampling Plans Contact Methods. Schools of city Data Analysis & finding Porters five force model.. 7. Conclusion Recommendation. LIMITATION BIBLIOGRAPHY ANNEXURE -I QUESTIONNAIRE. ANNEXURE-II COMPANY PROFILE.. 8. EXECUTIVE SUMMARY 9. The project feasibility analysis of students enrolment at The Scholars Hub located in and around Kolkata (W.B), has been carried out for THE NAKS. Educations purpose is to replace an empty mind with an open one Malcolm S Forbes. Education-one sector the outlook towards which is changing in our country; from being considered an expense it is now seen as an investment for future. With childrens education a key priority in every household today, we believe any call on a thematic investment opportunity in this sector will yield long-term benefits. India is one of the largest markets in the world for formal school education with an addressable population of about 400-450mn and an annual spend of about $35bn. The rising middle class income levels will act as a catalyst in increasing the accessibility and quality of education. Over 350mn Indian populations will have an average annual income of over US $ 5,000 by 2020 compared to 12mn in 2004. The methodologies of education have also changed for the better, with new initiatives undertaken by many players in the segment. The Scholars Hub based coaching program for VIII to XII for ICSE/CBSE/state Board is an initiative taken by NAKS. In todays cut throat competitive world success in X, XII etc, essentially depends on three factors i.e. I. Experienced subject expert for guidance II. Strategic Study Planning for time management III. Consistent Hard Work for effective knowledge creation My project Feasibility analysis of students enrollment at The Scholars Hub located in and around Kolkata (W.B), which mainly focus on holistic survey of schools, conducting seminars to motivate student to take admission in TSH tuition center. 10. OVERVIEW OF THE INDUSTRY 11. Industry section in vision The evolution of education in India : The history and structure of education system in India has not been stable. With India having a history of in vision, during the feudal period, the system of imparting education also kept changing. India educational system has molded itself on the pattern of British education system.post Independence, all governments greatly emphasized the importance of spreading , education to all corners of the country. The central and state governments in accordance with constitutional directives have tried their best to implement them. Keeping all these developments in mind, we can safely assume that, although Indian education system has noticeable blemishes, things have tried to prepare a well defined curriculum, which enable Indian students maintain their position in the top quartile on international stage. Currently, with hundreds of universities and thousands of colleges affiliated to them, India has positioned itself comfortably as a country that provides quality education to its people in specific and to the world in general. IES: THE LARGEST IES is by far the largest capitalized space in India with government spend of $30 bn(2006;at~ 3.7%of GDP, its in line with the global average). For the 11th 5-year plan, the center has allocated a 6x higher spend on education. Importantly, the extent of the spends have created one of the largest education networks globally of ~1m schools and 18,000 higher education institutes (HEIs) in India, home to the largest population within the age group 0-24 years. Market structure and size India is one of largest markets for education in the world in terms of number of students. Currently, there are over 1MM schools in India providing education to over 200mm students. The number of teachers in India currently stands at 5.8 MM (Source: Everonn RHP). 12. (A) School Types of institution Number (MM) Govt. Local body Private (Aided ) Private (Unaided) Primary 0.8 43.3 46.9 2.6 7.2 Upper primary 0.3 43.0 29.2 6.4 21.4 Sec./Sr.Sec 0.2 33.1 7.9 29.4 29.6 (B) HIGHER EDUCATION INSTITUTES AND OTHERS Type of institution Number Institutions running Diploma and Certificate course Polytechnics 1,171 Teacher training institutions 1,465 Tech, Indus, Arts & Crafts 5,114 Total (I) 7,750 (II) Universities and Colleges 543 13. Colleges 16,009 Total (II) 16,552 (C) Higher education institutes and others Type of institutions Number (MM) Primary 2.2 Upper Primary 1.6 High schools 1.1 Hr./Sr. Secondary 1.0 Total 5.9 Technology in Education E learning and online tutoring Indias education policy has largely missed out on taking advantage of technological revolution in education. The general notion is that e-learning is expensive and entails huge investments as it is inconvenient to use. But the reality is that E-learning is not expensive and its biggest advantage is that a student can opt for employment while still pursuing his studies. Thus, as far as India is concerned, online education is the need of the hour, but at the same time, this is heavily dependent on reliable and high speed internet coverage. Also, it is essential that different parts of the country be connected with broadband internet. Current players include Educom (through math guru, learning hour and learning.com), Extra marks and Tutor Vista. Present situation: why the sector is lagging? Highly regulated sector 14. Indian education sector is regulated by two agencies namely the university grant commission (UGC) through the UGC act and All India Council for Technical Education (AICTE) through the AICTE Act. The UGC controls the establishment of private universities in the country while the AICTE has the sole authority to plan and maintain technical education institution is a lengthy and cumbersome process and the regulation and fees fixation are also highly ambiguous. Where it should have been acting as an enabler. Also, the AICTE acts as a controller. Secondly, since the sector is controlled by the government, it is marred by the poor government and high absenteeism of teachers in rural as well as urban areas. Teachers are paid full wages and all the perquisites and their salaries are higher than that of teachers in unaided schools leading to poor quality of schooling. Another reason of slow pace of growth in the sector can be attributed to delay in allowing FDI in education. Every year the outflow of funds on higher education from Indian to foreign countries amount to US$4bn and if foreign universities are allowed to operate here, then this amount can be solved. However, the government is gradually allowing more private institutions after having relied, for decades, on publicly funded institutions and the IITs and IIMs, for higher education. This was mainly because of lack of ability of the government to add capacity in the publicly funded institutions. Also, there is an effort on the part of the government to block the entry of foreign universities into India. The case of CFA institute (formerly AIMR) is a classic example of bureaucracy in education in India. It is, however interesting to note that countries like Singapore, Dubai and China have allowed foreign universities to set up operations in their countries so that students can have easy access to degrees from well recognized universities. However, in India, there is a statutory requirement of partnership with Indian institutions, which restricts the autonomy of the foreign institutions. The worst affected due to these are the economically weaker students, who cannot afford to go abroad and acquire foreign degrees. What could spur up the sector? De-regulations FDI in Education including, higher education, is allowed under the automatic route, without any sect oral cap, since 2000. We believe that if FDI is allowed to operate freely in India then it will competitive. This competition would force the local institutions to change their curricula and respond to the immediate needs of the students. And by this, the degrees offered by these 15. institutions will become internationally comparable and acceptable. Further, the FDI in education would create new institutions and infrastructure and generate employment. E-Learning/online tutoring United States is the leader in e-education. Private companies like Kaplan, BPP and Apollo group also have their e-learning ventures. Kaplan is a subsidiary of Washington post. BPP professional education has tired up with British universities so that student enrolled into their professional course can earn degrees from the Boston Post Graduate University. University of Phoenix is the first university to offer a full time on-line degree and is owned by the Apollo Group. Indias education policy has largely missed out on taking advantage of technological revolution in education. On the positive side, on-line tutoring is catching up in India. Tutor Vista, a company set up in Bangalore provides Indian teachers in English, Mathematics, Physics, Chemistry and Biology for 3rd to 12th standard student in UK and the US charging less than half the local rate there. The success of math guru, extra marks, learning hour will ensure that in the coming years e-learning and online tutor will change the mode of teaching in India. We believe that focus on education is only going to intensity, opening huge opportunities for companies that operate in the space. The Indian education sector is at the crossroads. This report analyses prospects of two key players in the sector; local coaching centers and private tutor. Indian Scenario.. --------------------------------------------------------------------------------------------------------------------- Investment in the education sector would be required for Indias impressive figures of economic growth to continue. This is one sector the outlook towards which is changing, from being considered an expense it is now taken as an investment for future. There are about 20 million persons entering the work force each year, it is therefore essential to create the environment that will encourage the individuals to take up self employment. While loans, fiscal incentives and appropriate policies are necessary; we believe the education sector will play a major role. Of all the children who enroll in schools, over 50% drop out by class VII and 70% by class X. most of them, as also many who complete schooling, then join the unofficial workforce, doing odd jobs on farms, homes or in the millions of small business that abound in both the city and village. In a short period, they pick up rudimentary work skills, learning on the job, and life skills that enable them pick up rudimentary work skills, learning on the job, and life skills that enable them to cope with an adverse environment. The few-or even many-year of traditional school education contribute little to prepare them for such work or for the environment. We are of the opinion that vocational education will b vary important going ahead as many traditional occupations face extinction due to industrial production and change in life styles. A 16. host of new technology product are entering the markets and into the lives of people. These offer immense opportunities for self-employment, which calls for vocational training. Vocational training has not been very successful in the past. Vacationalisation of secondary education, introduced in 1988 at the +2 stage, did well initially but later lost stream. At the university level, career oriented course were introduced in 1994 but have never been popular. Different ministries have initiated numerous other schemes, but none seem to have really been successful. The major problems are insufficient practical training, irrelevant course and inadequate training of faculty. Overall, the lack of involvement of practitioners and lack of market responsiveness seems to be the problem. Fewer schemes, far greater involvement of industry, responsiveness to market needs and a well- structured programmer of faculty training should be the areas to focus on. In order to promote self-employment, the course must include training in entrepreneurship and low cost loans must be made available to all who pass such courses. Courses must begin at the school level and must be made available to school dropouts too. We believe a massive programmer is urgently needed, implemented as a public-private- partnership (PPP) and focusing on the disadvantaged, especially in pooper areas (like the so called naxal affected districts). Such an effort can increase productivity, create jobs, and provide substantial benefits to individuals and society. Central Gross Budgetary Support for Education Sector.. The 11th Five Year Plan is in fact a National Education Plan. The 11th Plan attempts to bring about a massive transformation in the area of education through many new initiatives. Observing that education is the most favored sector. Prime Minister Manmohan Singh started that the outlay on education would be up from 7.68% of the Central Gross Budgetary Support in the Xth Plan to Over 19% In The XIth Plan. The XIth five year plan would focus on education, particularly vocational and science education, with a five-fold increase in its share compared to the Tenth Plan, demonstrate the criticality of this sector in ensuring sustained inclusive growth in the future. The Planning Commission has decided to treble the budget allocation for higher and technical education in the country for the XI th Five-Year Plan (2007-2012). The commission has put agriculture, education and health among the most important sectors this Five-Year Plan and plans to spend a substantial amount on the same. 17. INTRODUCTION TO THE ORGANIZATION 18. We introduce ourselves as an educationally focused organization that intends to raise the bar on standards of quality in education across the Nation by our sincere performance and dedicated efforts towards dynamic growth. We herewith present our noble venture: The Scholars Hub- a well researched tuition concept to benchmark After School Learning. As the children move ahead on their career path the quintessential search for a quality after school program begins. We, in The Scholars Hub, will usher children in a better prospect for a brighter future and would also help them to invent and establish their innate talents besides building a sound academic base to excel in exams. The Scholars Hub Is the ultimate learning environment, conceptualized as the neighborhood tuition center by an excellent pool of talented and passionate academicians and professionals. The Scholars Hub facilitates a child to unlock ones long-pent potentials, thus enabling one to master required academic skills through overall mental nourishment. At The Scholars hub, our tutees are duly inculcated with the much needed inspiration, motivation and competitive spirit enabling them to compete, aspire and emerge as the brightest. We believe that everyone learns as long as they are taught the way they understand! At The Scholars hub, we guide the way your child learns. 19. SWOT ANALYSIS STRENGTH: Innovativeness: Innovation being the corporate mantra the company is committed to the concept of Shared growth, Shared onus, Shared success. Our Learning Programs: Students are assessed scientifically to determine their skill level at the time of their enrollment and the care is imparted accordingly. We provide an inclusive infrastructure to impart a vibrant and competitive environment with a soothing ambience, which is conducive to generate the required concentration and attention among the tutees. Indigenous study material: Our study materials are conceptualized & developed with relevant subject contents in outstanding format .Enough attention has been put-in to orient each chapter of the syllabi scientifically in multiple modules for the tutees convenient learning and easy understanding. WEAKNESS: Lack of information about the product: most of the products of the NAKS are not known by the people, this is because of lack of information about the product. Focusing mainly on the urban sector: NAKS mainly focus on the ICSE/CBSE schools, where the competition is very tuft and are not concentrating on the state boards. Late entrant in the market: NAKS entered the educational market in 2008. OPPORTUNITIES: A large part of cities are uncovered: A large part of the cities are uncovered by NAKS where they do not have any branches. With rising number of schools the company has greater opportunities. There is a good opportunities to increase the marketers base: when we compare the ratio of marketers with local tuition centers then we will find that there is a large gap between them , so there is an opportunities to increase the marketers base by breaking the marketing executive of the local teachers. THREATS: 20. The local teachers: The local teachers is the greatest threat to NAKS in the area of education sector, because it is one of the oldest tradition in the country. And has captured a larger part of the market. Threat with some other coaching centers: - There are some coaching centers which are providing these services. And slowly taking away a good market share. REVIEW OF LITERATURE 21. REVIEW OF LITERATURE gives a practical exposure and helps in acquitting the on road skills. It is the work we have done during our two months stay in the corporate field as an SIP candidate. It was indeed an honor and privilege for us to work in the corporate field and its my heartiest thanks to THE NAKS for providing me an opportunity to learn some vital experience of real life. New Age Knowledge Solutions Ltd. (NAKS) founded by Mr. Arun K Khetan (MD, CEO) on 8th July 2008, is a new generation organization primarily aimed to offer solutions across multiple levels in EDUCATION. The foundation of NAKS is an excellent blend of a pool of talented professionals from the field of child education, education research and experts with an infinite wealth of experience in corporate and strategic management. Enable with rich leadership the company is born with the vision of setting new benchmarks in the field of education by optimizing quality in all deliverables through INNOVATION. Innovation being the corporate mantra the company is committed to the concept of Shared growth, Shared onus, Shared success. The company introduce themselves as an educationally focused organization that intends to raise the bar on standards of quality in education across the nation by their sincere performance and dedicated efforts towards dynamic growth. Before a management decides to implement a computer based system they should know the goals which will be met by the system. These goals should primarily be quantitatively goals so that when the system is implemented it is possible to compare quantitative the achievements with the original goals set. Analysts should be able to estimate what hardware and human resource will be needed to implement a system to meet the goals. Analyst must examine alternative methods to implement the system and their resource needs. A cost-benefit analysis should be carried out for each alternative and give to the management. This analysis will be essential for a management. To decide which solution they would like implement. Feasibility of meeting goals with available technology and human resource and cost-benefit are important parameters for informed management decision- making. 22. At the first we were told about our roles and we were given information regarding our products and services. We were also dictated on how to undertaken our tasks and how to deal with different kinds of customers. Thereafter we were assigned our territories where we had to perform our roles. The target areas were schools and tuitions center to date collection and agreed to admission in Scholars hub center. A second week onwards our real job started. We visited many schools to conduct for NMTSE and data collection. Thereafter we started to get an appointment in the but we found it a bit difficult to get an appointment. Here we described about the products, services being offered by our company. We did not get cent percent response still we were happy when we were agreed some school to conduct for NMTSE. We gathered information about 10 15 schools in Dankuni (Kolkata), Kolkata through local people and school student and through telephonic conversation we arranged for personal meeting to give some information about The Scholars Hub. It was also noticed that many of the schools were interested to conduct demo class of Scholars hub. In this ways our span of two months in NASK but it flourished our minds with the learning and experience of coporate environment we had never ever before in our life. It is my sincere gratitude to Mr. ARUN R. KETAN (DIRECTOR- THE NAKS ) and Mr. SHANKAR PRASAD BANERJEE (CORPORATE GUIDE) who made it possible for us to get this indispensable learning in their prestigious organization THE NAKS Things which I learnt from NAKS 1. We have to achieve our target within due time (do or die) 2. To understand the clients present condition and his wants and needs. 3. To understand the clients perception (how to motivate them) 4. Keep patience 5. Target can be achieved only if we do it passionately and ready to take responsibilities. 23. JOB ASSIGNED/TITLE 24. Management Trainee (Marketing department) Key responsibilities Product Training Market Research Appointment with decision makers Conducting Scholars seminar in schools Brand Promotion Activities Presentation Recruitment of teachers Recruitment of Employee The Scholars Hub:: your neighborhood tuition center The Scholars Hub is founded with a broad vision of empowering students to develop, pursue and achieve their educational goals by providing a stimulating environment that fosters a positive attitude and propels them towards a healthy competition, which goes a long way in instilling the 25. much needed confidence that is required as a lifelong learning in todays world of cut-throat competition. The Scholars Hub tutoring centers are envisaged with an aim to raise the students performance levels. We simultaneously aim to take away the regular worries/tensions of the parents towards their wards study pattern, academic discipline and sincerity thereby bringing an improved and healthy family climate. Our aim is to provide an ambience where every tutee will find motivation not only to get better and excel in examinations but also make a mark on their future. The scholars Hub aims to facilitate the students to unlock their potentials and to enable them to master the required academic skills to perform well in their relevant examinations through well conceptualized and integrated Tuition programs. RESEARCH METHODOLOGY 26. Research is one of the most important parts in the survey to collect information and knowledge. Marketing research is defined as the systematic design, collection, analysis, and reporting of data and findings relevant to a specific marketing situation facing the company. Type of research : Exploratory Research Area of research study: Kolkata (zone) Problem and research objective Our main objective was to find out the ICSE/CBSE/ISC schools and approach the potential students for enrollment through conducting seminars in the TSH center. The main problem was convincing the students for the seminar as most of them didnt wanted to attend the seminar for different purpose schools and the right person from various without knowing them in detail. To get all this information a through planning had to be done, so I first started with designing the questionnaire for the clients. Whom I was going to target and to know about their behavior towards The Scholars Hub tuition center. The main things to be known from the clients were: Do they take coaching somewhere else? Are they open to any form of optional solution which provides coaching by national level experts at the coaching center for the students? Have they heard to The Scholars Hub? Research plan The research process depends upon developing the most efficient plan for gathering the needed information. Designing a research plan calls for decision on the data sources, research approaches, research instruments, sampling plan, and contact methods. Our objective was to find the feasibility analysis of students enrollment at The Scholars Hub located across Kolkata (zone) through marketing strategies. 27. Page 21 of 62 Method of data collection For this project both primary and secondary data were the most valuable source of information. Primary data: Primary data are data freshly gathered for a specific purpose. Procedure of data collection: Survey Tools for data collection: Questionnaire Secondary data: Secondary data provide a starting point for research and offer the valuable source of information. For my project source of secondary data are: - School Directory, Web Sites, and Newspaper Research Instruments There is various way of research instrument of collecting primary data, the various methods are:- 1. Questionnaires 2. Psychological Tools 3. Mechanical Devices 4. Qualitative Measures. From the above mentioned research instruments. I had used only Questionnaires technique to find out the various information about the clients behavior towards TSH coaching center. And this was the technique which I felt the best way to extract information about the client. Sampling plans: 28. After collecting entire data and deciding on the research approach and instruments, now I had to decide on the sampling plan which was one of the important task, because from various schools I had to select only those school, whom I can target from now onward. Sampling unit: who is to be surveyed? And now my task was to define the target population, which will be sampled from the number of people. Sample size: large sample give more reliable result than small sample, so for this reason I had taken around 60 respondent to whom I should focus upon. Sampling procedure: Random sampling Contact methods Once the client had been decided now my task was how to contact them and for me there only two ways of contacting them. 1. Personal Interview: - this method was the most appropriate way of survey, because by personal interview I came to know their feeling about the scholars hub. Their personal behavior and many more things. 2. Telephone: - This method was also used by me and it is most convenient way to conduct the sample. 29. Schools of the city: MAA MUNDERSHRY CENTER SCHOOL DPS SCHOOL (DELHI PUBLIC SCHOOL) ROSE BUD SCHOOL MOTHER SAKUNTALA NEW MOTHER SAKUNTALA ST. LORENZE SCHOOL OTHER MOTHER SAKUNTALA DAV PUBLIC SCHOOL 30. DATA ANALYSIS & FINDINGS FINDING-1 1. Are you taking any tuition system? Yes No Taking any tuition system Total no. of respondents Yes No 60 48 12 31. From the above bar graph, pie chart, it is clear that most of the student now a day taking tuition classes from lower classes only. The bar graph shows that 48 students take tuition as per the pie chart the percentage is 80%. Finding-2 2. If YES, then which tuition do you prefer? Private tuition Neighborhood coaching center Total no. of respondents Private tuition Neighborhood coaching center 60 38 22 0 10 20 30 40 50 60 YES NO Taking any tuition system Taking any tuition system NO YES 32. From the above charts I can analysis that most of the people prefer private tuition then the coaching center. As per the bar graph the number of people taking private tuition is above 35 and as per the pie chart its 79%. FINDING-3 3. What is the main reason for taking tuition? To secure good marks To get more knowledge Because everyone is taking Others 0 5 10 15 20 25 30 35 40 Private tuition Neighborhood coaching center Which tuition do you prefer 33. The main reason for taking tuition is securing good marks not gathering knowledge as per the charts. Its a clear view that above 30 students are taking tuition for securing good marks and its percentage is 55%. FINDING-4 4. Do you think after school in campus coaching will help you to get more time and energy for assimilating learning? Yes No 0 5 10 15 20 25 30 35 To secure good marks To get more knowledge Because Every One Is Taking Others The Main Reason For Taking Tuition 34. From the above charts its clear that the students think that it will be help full for them if they are provided with in-campus coaching after the school hours. The percentage mentioned is 62% as per the bar graph it is 35 and more. FINDING-5 5. Have you heard about The Scholars Hub? Yes No Total no. of respondents Yes No 0 5 10 15 20 25 30 35 40 YES NO After School in-campus coaching help you to get more time and energy 35. 60 40 20 It is clear that most of the student heard about the scholars hub coaching center. The bar graph indicates that more than 35 people heard about it. And the percentage is 67%. FINDING-6 6. If yes, then how did you come to know about it? Friends Newspaper TV Ads Others 0 5 10 15 20 25 30 35 40 45 YES NO Have You Heard About The Scholar's Hub 36. Most of them heard about of scholars hub coaching center from others, friends and through news paper. The percentages are 53%, 30%, 17%. FINDING-7 7. Which mode of communication from our company which you appreciate the most? Personal Telephonic Online Leaflet Total no. of respondents Personal Telephonic Online Leaflet 0 5 10 15 20 25 FRIENDS NEWSPAPER TV ADS OTHERS How Did You Know About It 37. 60 24 26 0 10 The way of communication that the people like about scholars hub is telephonic and personal. The percentage is 43%, 40%. FINDING-8 8. What Influences your decision of taking Tuitions in Scholars Hub? Qualification of Teachers Advice from friends Ads and Promotion 0 5 10 15 20 25 30 PERSONAL TELEPHONIC ONLINE LEAFLET Which Mode Of Communication You Appreciate 38. Total no. of respondents Qualification of Teachers Advice from friends Ads and Promotion 60 32 5 23 Most of the students take admission in THS for the qualified teachers and by ads & promotion. The percentages are as follows 54%, 38%. FINDING-9 9. Are you satisfied with our teaching methodology? Yes No Total no. of respondents Yes No 0 5 10 15 20 25 30 35 Qualification of Teachers Advice from friends Ads and Promotion What Influence You To Take Tuition In THS 39. 60 55 5 The students are satisfied with the teaching method of the faculty in TSH. The pie chart shows the clear view with a percentage of 92%. (CHI-SQUARE TEST) Total Observation: 60 ANALYSIS METHODOLOGY (CONVENIENT SAMPLING) For Chi-square 3 Test I have divided the total sample into four groups. Group 1:- 60/4=15 Group 2:- 60/4=15 0 10 20 30 40 50 60 YES NO 40. Group 3:- 60/4=15 Group 4:- 60/4=15 Analysis:- H0:- Customers are satisfied H1:- Customers are dissatisfied Group 1 Group 2 Group 3 Group 4 YES 7 8 6 5 NO 8 7 9 10 YES 7 8 6 5 26 NO 8 7 9 10 34 15 15 15 15 60 Expected value= (row element * column element)/60 Observed value (Oi) Expected value(Ei) (Oi Ei) (Oi Ei) (Oi-Ei)/Ei 7 26x15/60=6.5 0.5 0.25 0.03846 8 6.5 1.5 2.25 0.34615 6 6.5 -0.5 0.25 0.03846 5 6.5 -1.5 2.25 0.34615 8 34x15/60=8.5 -0.5 0.25 0.02941 7 8.5 -1.5 2.25 0.26471 9 8.5 0.5 0.25 0.02941 10 8.5 1.5 2.25 0.26471 Total calculate value ((Oi- Ei)/Ei) = 1.35746 From the chi-square table taking 5% level of significance and (4-1)*(2-1) i.e. 3 as degree of freedom I found out tabulated value as 7.815. As calculated value is less than tabulated value (1.35746