Sip Report Final_ home automation

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School Of Management

2014-15

PROJECT REPORT

ON

MARKET RESEARCH:HOMEAUTOMATION & SECURITY

SYSTEMS


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Market research:Home Automation & Security systems

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ContentsList of Tables ............................................................................................................................................ 4

List of Figures ........................................................................................................................................... 5

Company Certificate ................................................................................................................................ 6

Internal Certificate ................................................................................................................................... 7

Acknowledgement ................................................................................................................................... 8

Executive Summary .................................................................................................................................. 9

Company Profile ..................................................................................................................................... 10

Overview ............................................................................................................................................ 10

Shared Values..................................................................................................................................... 10

Company Structure ............................................................................................................................ 10

Style / Culture .................................................................................................................................... 11

Staff .................................................................................................................................................... 11

Skills set .............................................................................................................................................. 11

Industry/Competitive Analysis ............................................................................................................... 12

Industry .............................................................................................................................................. 12

Industry Analysis ................................................................................................................................ 12

Major Market Areas ........................................................................................................................... 13

Market Assessment ............................................................................................................................ 14

Market Diversion ............................................................................................................................... 16

Assess the industrys five competitive forces.................................................................................... 17

Direct Competitors ............................................................................................................................. 18

Competitive Advantage of closest competitors ................................................................................. 18

ZIcom .............................................................................................................................................. 18

Honeywell ...................................................................................................................................... 19

Who are your indirect competitors? ................................................................................................. 19

SWOT Analysis of NCC ........................................................................................................................ 19

Strengths ........................................................................................................................................ 19

Weakness ....................................................................................................................................... 20

Opportunity .................................................................................................................................... 20

Threat ............................................................................................................................................. 20

Sectors - Served By Security Systems ................................................................................................ 21

Market Analysis ...................................................................................................................................... 22

PESTLE Analysis .................................................................................................................................. 22

Segmentation ..................................................................................................................................... 24


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Geographic ..................................................................................................................................... 24

Demographics ................................................................................................................................ 25

Psychographics ............................................................................................................................... 25

Behavioural .................................................................................................................................... 26

Target Group ...................................................................................................................................... 26Positioning ......................................................................................................................................... 26

Competitive Positioning ..................................................................................................................... 27

Positioning Statement ........................................................................................................................ 27

Identification of customer needs being met ..................................................................................... 28

Action Plans 4Ps.................................................................................................................................... 29

Product ............................................................................................................................................... 29

Intercom System ............................................................................................................................ 29

Watch Dog ...................................................................................................................................... 30

Vision Terminal .............................................................................................................................. 31

Porch Unit ...................................................................................................................................... 33

Visitor Tracking System .................................................................................................................. 34

Price ................................................................................................................................................... 35

Promotion .......................................................................................................................................... 35

Distribution ........................................................................................................................................ 36

NCCs Sales & Distribution Hierarchy............................................................................................. 37

Value Chain ........................................................................................................................................ 37

Internship-Project Analysis .................................................................................................................... 39

Home Security Systems Work-Flow ................................................................................................... 39

Data Collection (Field Work) .............................................................................................................. 40

Field-Work Analysis ............................................................................................................................ 61

Growth Drivers ............................................................................................................................... 61

Growth Impediments ..................................................................................................................... 62

Current Scenario ............................................................................................................................ 62

What is needed? ............................................................................................................................ 62

Upcoming Technology Trends........................................................................................................ 63

Future Trends ................................................................................................................................. 63

Challenges ...................................................................................................................................... 64

Reasons monitored home security isn't worth it ........................................................................... 64

2011-2020 market by vertical submarket ...................................................................................... 65

Annexure ................................................................................................................................................ 66


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NCC Survey Questionnaire ................................................................................................................. 66

Bibliography ........................................................................................................................................... 69


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List of Tables

Table 1 - May 2007 Market Assessment ................................................................... 15

Table 2 - Vision Terminal Technical Specification (Type-1) ...................................... 31

Table 3 - Vision Terminal Technical Specification (Type-2) ...................................... 32

Table 4 - Porch Unit Technical Specification ............................................................. 33


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List of Figures

Figure 1 - NCC Work Structure ................................................................................. 10

Figure 2- Major Market Area (India) .......................................................................... 13

Figure 3 - Market Distribution .................................................................................... 14

Figure 4 - Market Diversion Graph ............................................................................ 16

Figure 5 - Technology Diversion Graph..................................................................... 16

Figure 6 - Served Sectors ......................................................................................... 21

Figure 7 - Perceptual Map ......................................................................................... 27

Figure 8 - Intercom Terminals ................................................................................... 29

Figure 9 - Watch Dog System ................................................................................... 30

Figure 10 - Vision Terminal (Type-1) ......................................................................... 31

Figure 11 - Vision Terminal (Type-2) ......................................................................... 32

Figure 12 - Porch Unit System .................................................................................. 33

Figure 13 - Visitor Tracking System .......................................................................... 34

Figure 14 - Distribution Model ................................................................................... 36

Figure 15 - S&D Hierarchy ........................................................................................ 37

Figure 16 - Value Chain Model .................................................................................. 37

Figure 17 - Work Flow Diagram ................................................................................ 39


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Company Certificate


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Internal Certificate

This is to certify that Mr. Marfatia Hardik Khushvadan (07329) has completed his

summer internship at NCC Telecom Pvt. Ltd. At Bharuch location & has submitted

this project report entitled Market Research: Home Automation & Security Products

towards part fulfilment of requirement for the award of the Post Graduate Diploma in

Management (IMG - 7) 2013-15.

This report is the result of his own work & to the best of my knowledge, no part of it

has earlier comprised any other report, monograph, dissertation or book. This project

was carried out under my overall supervision.

Date:

Place:

-----------------------------------

Internal Faculty Guide


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Acknowledgement

It is not possible to prepare a project report without the assistance & encouragement

of other people. This one is certainly no exception.

On the very outset of this report, I would like to extend my sincere & heartfelt

obligation towards all the personages who have helped me in this endeavour. Without

their active guidance, help, cooperation & encouragement, I would not have made

headway in the project.

We take this opportunity to express ours profound gratitude and deep regards to our

Industry mentors Mr. Saiprasad Bhosle & Ms. Bhavana Patel as well as our

Collage Guide Prof. Mohita Sharma for their exemplary guidance, monitoring and

constant encouragement throughout the course. The blessing, help and guidance

given by them time to time shall carry us a long way in the journey of life on which we

are about to embark.

We are obliged to FORE School of Management also for the valuable information

provided by them in their respective fields.

I also acknowledge with a deep sense of reverence, my gratitude towards my parents

and member of my family, who has always supported me morally as well as

economically.

Any omission in this brief acknowledgement does not mean lack of gratitude.

Thanks,

Hardik Marfatia


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Executive Summary

This summer internship project which is undertaken in NCC Telecom Pvt. Ltd. is

about Market Research on Home Automation & security products.

At the beginning starting with the Industry Analysis; current market size of electronic

security system is Rs.10 billion, it is envisaged to be as large as Rs.22 billion by

2015. It is expected to grow conservatively by about 26%; then analysis followed by

market assessment, major market area, and SWOT analysis of NCC and direct as

well as indirect competitors of NCC Telecom Pvt. Ltd. in India for these products.

In market analysis which is start by PESTEL analysis, STP for NCCs products range,

competitive positioning of NCC followed by 4Ps of marketing which is used by NCC

to cover its market & target segments.

At last in field work; during this 8-week internship duration I met over 100

builders/architects/electrical dealers etc. to analyze the potentiality of Bharuch city for

these products in near future. During the conversion with these people I came to

know about Growth Drivers,Growth Impediments,Current Scenario, Upcoming

Technology Trends, Future Trends, Challenges, Reasons monitored home security

isn't worth it etc. which help me to understand the markets expexctions as well as

consumer behaviour for these products.


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Company Profile

Overview

NCC Telecom Private Limitedwith its popular abbreviation NCC was established in

the year 1989.

Since its inception NCC has determinately forged ahead with the aim of constantly

providing value additions to its customers. This is achieved due to NCCs firm belief

in channelling dedicated resources towards research and development activities.

As a result today NCC presents a range of products. In building automation NCC

offer intercom, video apartment and security systems while in the realm of home

automation products we have come with products such as video door phones and

security solutions and communication solution through the EPABX systems.

Shared Values

We foresee ourselves to reach a position where people know about the company

Company Structure

Figure 1 - NCC Work Structure


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Style / Culture

Management by walking around

Participative management

Staff

NCC is composed by 45 ambitious employees

Skills set

Self motivation

Presentation skills

Presence of mind

Art of negotiation & closure

Understanding the requirements of clients & offering solutions as per

requirements


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Industry/Competitive Analysis

Industry

Home Automation & Security Systems

Industry Analysis

Even though the Indian electronic security is in its nascent stage, one can witness a

sea change in people's attitude. With rising disposable incomes and rising incidence

of crime and an all-round sense of insecurity in the social scenario people are

becoming more conscious about their physical security and hence investing in

security products and services. People start with purchase of video door phones and

then home alarm systems and then finally graduating to CCTVs. This gives an

immense opportunity to an Industry to grow. Though the current market size of

electronic security system is Rs.10 billion(*June 2013), it is envisaged to be as large

as Rs.22 billion by 2015. It is expected to grow conservatively by about 26%.

The Indian market for electronic security equipment is categorised into the electronic

sector and non-electronic sectors and organized and informal sectors. While the total

number of players in the organized electronic sector is around 50, the unorganized

sector accounts for about 800 units. Many Indian companies have collaborated with

foreign manufacturers and are marketing foreign products in India. Security

equipment is imported mainly from USA, UK, Germany, Singapore, Italy, Hong Kong,

Israel, Japan, Korea, China, and Taiwan.

As far as CCTV equipment is concerned, companies like Bosch, Honeywell, GE,

Pelco, Samsung, Yoko, Meritt Lilin, Hanse, Hi Sharp, CBC, Sanyo, American

Dynamics, Vicon and more recently Sony, Axis, DVTel, and Verint control the major

portion of the market. The Access Control market is dominated by players like HID,

Europlex, Cardax, GE (Casi Rusco), Lenel, Syris, Poris, Pegasus, Elid, IDTEK, Tyco


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(Sensormatic), JCI (Card Key) Solus, MBux and Kantech. The relatively much

smaller Intrusion detection systems market is catered to by names like Jablotron, GE

(Caddx), Tyco (DSC), Securico, Texecom, Magal, Senstar Stellar and Gallagher.

While this list is purely indicative, there is definitely room for more players to come in.

Major Market Areas

While North India (Delhi, NCR, Haryana, Punjab, part Uttranchal & West UP, NE

Rajasthan), have the largest proportion on security installations, the Southern India

(Hyderabad, Bangalore, Chennai, Coimbatore, Mangalore, Trivandrum) are a close

second. Western parts of the country (East Gujarat, Mumbai, Goa, Maharashtra)

follows next with the Eastern part of the country being somewhat deprived of the

security cover it demands.

Figure 2- Major Market Area (India)


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Market Assessment

Figure 3 - Market Distribution

The Security systems sector in India can broadly be divided into five categories. The

largest amongst these is the CCTV segment, commanding some 55 percent of the

entire market. With the high-success rate of CCTV surveillance equipment worldwide,

security conscious organizations (both government and non-government) in India are

setting aside budgets for implementing CCTV surveillance, reflecting an annual

expected growth rate of around 45 percent. The market of fixed Dome type cameras

is nearly 4 times that of Box type C/CS mount cameras. Acceptance of Speed Dome

cameras is fast increasing as costs get reduced.

Access Control systems account for about 30 percent of the market share. While

access regulation is definitely very desirable, the cost factor restricts the installation

of good access controls systems to only large organizations.

Unlike the rest of the world, Intrusion Detection Systems have not found a very good

market in India, presumably due to lack of awareness as well as education. The

majority of installations are purely residential attributes the slow growth of this

segment to community living, strong family ties and the joint family system. The

market will increase with the increase in nuclear families. Moreover, with apartment


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complexes and condominiums being designed as gated complexes, the inmates do

not feel the necessity of intrusion alarms. Yet another reason for the nonacceptability

of intruder detection systems is the high rate of false alarms caused by environmental

conditions.

While Door Intercoms, both Audio as well as video-types are considered desirable,

they are used mostly by apartment dwellers. Even here, retro-fitting is not the

accepted practice. Thus it is left to the builder to provide dwelling units equipped with

door phones. Despite this detrimental factor, this segment controls about 2 percent of

the market, with an expected annual growth rate of about 30 percent.

Other equipment like Metal Detectors, X-Ray scanners and baggage scanners

command about 11 percent of the market share, with all but the most rudimentary

metal detectors being deployed by government and semi-government organizations.

With security being beefed up at airports, railway stations, bus and metro stations,

this segment is expected to grow by about 30 percent annually.

Table 1 - May 2007 Market Assessment


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Market Diversion

For Low-Cost Products

Figure 4 - Market Diversion Graph

Technology Diversion

Figure 5 - Technology Diversion Graph

Organized

20%

Unorganized

80%

Analogue

90%

Digital

10%


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Assess the industrys five competitive forces

Threat from New Players: Increasing

Most of the major global players are present in the Indian market; a few more

are expected to enter.

However, given India's incredible growth forecasts, infrastructure progress

(especially high-tech residence, malls, shopping complex), the market is

attractive.

Lower tariffs in the post World Trade Organization era may expose Indian

companies to threat of imports (however, the threat may be mitigated by non-

tariff barriers that may still exist).

Threat from Substitutes: Medium-High

With changing technology, inter-product substitution is taking place (CCTV

Cameras to Intrusion detection to Intercom)

Rivalry within the Industry: High

Due to increasing no. of unorganized players there is keen competition in

select segments

New multinational players may enter the market.

Bargaining Power of Suppliers: High

A large number of automotive component suppliers are present in the Indian

security industry.

Automotive players are rationalizing their vendor base to achieve consistency

in quality.

Market Strength of Consumers: Increasing

Increases awareness among consumers has raised expectations. Thus, the

ability to innovate (technology being the enabler) is critical.


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Product Differentiation via new features, improved performance and after sales

support is critical.

Increases competitive intensity has limited the pricing power of manufacturers.

Direct Competitors

Honeywell

Johnson Controls

Tyco

Siemens

Lenel Systems

Gunnebo

Imetrix

Eureka Forbes

Group 4

ECIL

FirePro

Vijay Fire

Zicom

Godrej

Chubb Alba

Competitive Advantage of closest competitors

ZIcom

Zicom has acquired 49% stake in Unisafe, one of the most reputed Fire

Protection Companies in UAE and has set up a subsidiary in Hong Kong,

which will promote international marketing & sale of Zicom branded products

and mark its foray into the international market and help it in using the

opportunities abroad

The company has got extremely strong clientele base which includes

organizations like Mumbai airport, Jet airways, ABN Amro Bank, Hdfc bank

Ltd, Standard Chartered Bank, Consulate General of Netherlands, Kolkata

Metro rail, Western Railway to name a few

The company has witnessed its sales increasing with a CAGR of 71% over the

last 3 years


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Honeywell

The Company has a well-diversified clientele base, catering to HPCL, IOCL,

BPCL, L&T, Tata Power, ACC, JSW Steel, ONGC, Hindustan Zinc, ITC, TCS

and Tech Mahindra and along with it the company has won major contracts at

Delhi Airport, Hyderabad Airport, Delhi Metro Ventilation Control

The company has a over 35% market share in organized sectors

Who are your indirect competitors?

Security Guards Patrol System

Well trained security Dogs

SWOT Analysis of NCC

Strengths

Product range diversification

Expertise in digitized systems

Competitive price range

Good Technical expertise for installation of products at the back end

100% Made In India

No dependency for Knowledge base, Spares, Services on any Foreign

Country

No dependency on Integrators for Spares and Services

Free Software Upgrades and the same are pushed via Web on Home Server

Browser Based SolutionCross Platform and Non NativeOS independent

GUI is seamless across anywhere or any User Interface

No Proprietary Switches or User Interface required

Hybrid Module


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Hot Icon for Channel Selection, Hot Swap of Area, Hot Swap of Device and

many more such conveniences in GUI

Well Integrated Security System on GUI

More then 600 + Users across India

Weakness

Fall in Unorganized sector

Lack of Brand awareness among consumers

No CCTV cameras; where as it still contribute more in Indian Security Industry

Poor distribution network & after sales service

R&D is not at level best

Opportunity

The penetration of security products has a long way to go and partners can

have their hands full because this segment has the potential to grow at least

10 times more than the home networking business

Can even make as much as 50 percent profit by selling these devices

especially in the metro markets where the trend is spreading like wildfire.

Threat

Many times consumers look for cheaper alternatives; they want to buy analog

cameras over highly digitized systems

Lack of education about the technicalities and benefits of the products; sales

person hesitate to speak much about the products due to lack of knowledge,

consumers do not know where to buy these products and who to trust

Competition is increasing from organized as well as unorganized sectors

Customers are looking for advanced technology and aesthetics of the product


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Sectors - Served By Security Systems

Figure 6 - Served Sectors


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Market Analysis

PESTLE Analysis

1) Political:

Government had passed Private Security Regulation Act and permits CISF

deployment for security as well

Indian government is adopting the concept of smart energy metering, smart

grids for streamlining the energy usage

Regulation that every commercial building has to have Building

Management System(BMS)

Private security service providers have to obtain a license from the

government; They have to maintain a register of their employees, issue

identity cards and their uniforms and badges; Guards should have receive

minimum 160 days training before being deployed at clients site

Foreign security firms have been setting up business in India without any

restrictions and Indian partners have been developing their expertise from

foreign tie-ups

In FY 10, the government is planning to restrict FDI investment by 49% in

domestic private security firms

Furthermore, increased Government allocations to modernize Police

services witnessed the recent setting up of city surveillance projects in

almost all the metros.

2) Economical:

GDP growth over the past decade has led to increased Purchasing Power

Parity (PPP).

Consumer adopts some economically viable initiatives


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Economic liberalization and development has been, and continues to be

the largest single factor contributing to the growth of the security systems

industry, with the falling of prices of electronic systems worldwide coming in

a close second. Compared to the prohibitive 250% Import Customs Duty of

the 80s, the current rate of 35% is also being considered as growth driver

for the industry.

3) Social:

The demand of Security Systems has been fuelled by following factors:

Indian families are becoming increasingly nuclear.

Increasing propensity to spend.

Increasing Crime Rates

The growth of shopping malls, open plan offices, bank branches as well as

other retail segments has increased the need for surveillance not only for

larger issues of security like terrorist attacks but for petty shop thefts and

irregularities of clients and staff.

4) Technological:

Trend towards one-stop shopping in the commercial and industrial markets

as customers seek to decrease their systems integration costs

Incremental Development- Reduction in technology costs follows the past

trends

Move from Analog to Digital


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5) Legal:

Legal provisions relating to safety measures.

Confirms the governments intention on harmonizing the regulatory

standards with the rest of the world

Indian government Private Security policy aimed at promoting an

integrated, phased and conductive growth of the Indian Security industry.

Ensure a balanced transition to open trade at minimal risk to the Indian

economy and local industry.

6) Environmental:

Physical infrastructure such as Apartment & Residents has a deep bearing

on the use of Security Systems. The present demand of the High security

Flats is seen a major prerequisite to increase in sales of Home Security

Products.

Technological solutions helps in integrating the all products, hence reduce

crime rates and increase safety.

With the entry of global companies into the Indian market, advanced

technologies, both in product and production process have developed.

With the development or evolution of alternate technologies have made

entry into the market.

Few global companies have set up R &D centres in India.

Segmentation

Geographic

Region:

o PAN India


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States & Cities:

o Focus Cities: India has 55 Tier 2 cities, out which 8 are state capitals

and 1 is a union territory. The focus shall be on these 8 state capitals,

their periphery towns and later all the 55 cities.

o Focus on Tier 1 cities must be Compulsory.

o The eight Tier 2 cities that are state capitals are: Bhopal, Lucknow,

Jaipur, Patna, Ranchi, Guwahati, Trivandrum and Bhubaneswar.

Demographics

Builders, architects & electronic component dealers, hotel owners who use

security products into their projects construction or supplies / recommend

security products to customers.

Psychographics

Shifting from Middle to High Residential Property Ownership, and hence need

an security systems worthy of their societal prestige

Want to move from traditional security system to a High-Tech system, yet

within a budget.

Show a clear bias towards branded products as compared those which are

customized.

Initial focus on the New Residency who want to upgrade their security system

from traditional to High-Tech systems than the regulars; those who want to

move up the scale from analogue to digital

Once the initial focus is attained, the regulars from the other competitors shall

be targeted


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Behavioural

Benefit

o Safety & security with an advanced features & benefits

User Status

o New users, Regular users; medium to heavy range

Loyalty Status

o Hardcore loyal to split loyal- loyal to 1- 2 brands

Target Group

Builders who construct projects providing necessary & advanced security

systems within the budget of end consumers those are working professionals,

especially in the corporate world who frequently travelled / who highly

obsessed with high-tech security systems.

Architects who have clients those want to revolutionized their home from

ordinary to high-tech facilities

Electronic component dealers who sense the market & provide security

products to clients like hotel owners, guest house owners etc.

Highly sensitive area with respect to crime rates

Mid Size Joint / nuclear families with the major income earner possessing an

income of 10+ Lakhs

Positioning

The analysis includes analyzing the category membership and then the points-

of-parity and points-of-differentiation.

Point-of-parity: NCC offers various types of products which cater to general

needs of the customers i.e. safety & security


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Advanced Technological

Benefits

Point-of-differentiation: People in India now indulge in more digitized system

from analogue systems compared to the past. This is the result of growing

disposable income. For an middle-upper or upper class Indian family, security

systems makes sense because for its practicality, usability, and cost of

ownership

Competitive Positioning

Analogue System

Digital Systems

Figure 7 - Perceptual Map

Positioning Statement

We use tomorrows technology for a better Today.

Siemens

Honey

Well

GodrejZIcom

Traditional

Technological

Benefits

NCC Telecom


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Identification of customer needs being met

Safety & security

Value for money

Easy to Operate

Easy to upgrade

Low Maintains cost

Highly customized products

Advanced technological feature & benefits


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Action Plans 4Ps

Product

Intercom System

Figure 8 - Intercom Terminals

Features:

Interactive Voice response system

HOTLINE to security extension

5 party conference facility

Talking caller line identification

Voice conformation on last call received

Extension to extension calling with restriction / do not disturb / call blocking


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Watch Dog

Figure 9 - Watch Dog System

At night a Jagte Raho call given to a security extension, every 30 minute. The

security personal has to answer this call. All unanswered call stored in memory, the

data which can be accessed via serial port.

Display Unit:

A visual display unit at the security which indicate current time & incoming call

number. This has an Additional Hooter attached which rings in panic situation.


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Vision Terminal

Figure 10 - Vision Terminal (Type-1)

Table 2- Vision Terminal Technical Specification (Type-1)


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Figure 11 - Vision Terminal (Type-2)

Table 3 - Vision Terminal Technical Specification (Type-2)


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Porch Unit

Figure 12 - Porch Unit System

Table 4 - Porch Unit Technical Specification


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Visitor Tracking System

Figure 13 - Visitor Tracking System

You can keep a complete track of visitors at your home, along with date, time & a

video stamp. You can actually talk to visitor before he / she enter to your home. In

case you are not at home, the visitor can leave a video message or SMS alert.

Features:

Image / video recording of visitor

Text messaging

Voice messaging


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Price

Intercom System:

o Only system :- 550 - 700Rs. per flat or per line

o Cost of Telephone:- @ 500 up to 900Rs. based upon model

o Cost of wiring per apartment :- @ 500 - 700 Rs. per apartment

(generally this is provided by developer)

Video Apartment System :- @ 9000 up to 15000Rs. based upon type of VDP,

Functions, Sensors etc

VTS :- Rs.1.5Lac

Stand Alone :- @ 30003500Rs. per unit in projects with qty above 100 units

Complete Home Automation: - Rs.1.5 Lac up to 2.25 Lac based upon

functions and utilities.

Promotion

NCC Telecom majorly doing the B2B sales; so for promotion it conducts

Conference with Builders / architecture / electrical dealers

Business meetings

Promotion of the product to be done through exhibitions (Ace-tech) in major

cities-Mumbai, Delhi, Bangalore, Ahmedabad etc.

Promoting the brand through other sources like E-Marketing, Telemarketing,

and Keyword Marketing etc.

Meeting the target audience, explaining the product through presentation, live

demo & site visits

Brand awareness through SIP & WIP

Other direct response


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Distribution

The manufacturer typically sells to the distributor, who usually is also a system

integrator. The distributor markets the products to other SIs, installers and end-users,

does sales promotion, renders technical assistance and after sales & warranty

services on behalf of the manufacturer. The distributor at times also sells components

that are part of an overall security system to Original Equipment Manufacturers who

further sell to installers and end-users.

With the market expanding and looking more promising, a more recent trend has

been for manufacturers to establish their wholly owned subsidiary and open local

office/s. The staff employed by them does product promotion with the System

Integrators, Consultants, Specifiers and End-Users.

Figure 14 - Distribution Model


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NCCs Sales & Distribution Hierarchy

Figure 15 - S&D Hierarchy

Value Chain

Figure 16 - Value Chain Model

Equipment manufacturers constitute the first stage of the value chain in the Safety

and Security Equipment industry. They manufacture different types of safety and

security equipment and devices for varying industry requirements. The trade house

forms the next stage of the value chain, and includes all sales and marketing

activities.

Distributors and retailers are in the next stage of the value chain, and they mainly

include equipment distributors and security service providers. Private security

agencies are also sometimes included in this step of the value chain. The players in

this stage provide installation and repair services to end-users. However, trade


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houses sometimes bypass distributors and directly deliver safety and security

equipment. Distributors and retailers sometimes also act as system integrators.

Installers and integrators constitute the next stage in the value chain of the Safety

and Security Equipment industry. In fact, system integrators are the key players in

this industry. Local integrators sometimes use foreign-made hardware components to

manufacture system software. All safety equipment is delivered to end-users through

local system integrators and installers.

End-users form the last stage in the value chain. The main end users of the safety

and security equipments are state authority sites, public administration sites,

business organizations, residential real estate, industrial sites, transport authorities,

and infrastructure facilities of state importance. The main end-users of safety &

security equipment and safety and security services are state institutions, banks,

defence enterprises, oil and gas industries, electric power industries, and

telecommunications industries. Governments are nowadays the main consumer of

the products and services in this industry.


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Internship-Project Analysis

Home Security Systems Work-Flow

Figure 17 - Work Flow Diagram

On occurrence of an alarm, the Monitoring Station is alerted through a telephone line

which then ensures adequate response by either alerting authorities or a private

manned guarding agency. The remote monitoring system consists of an IP camera

which captures images of the household. These images can be remotely viewed

through a wired broadband or cellular network on a laptop or mobile phone by the

subscriber. Video monitoring can also be undertaken by the Home Alarm Monitoring

Station through a broadband connection, if the subscriber so desires, and can

therefore provide adequate response in an emergency.


41/71


40 | P a g e

Data Collection (Field Work)

Sr.N

oDate

Name of

clientAddress

Contact

DetailsLocation

Professio

n

1

09-

Apr-

14

Mr. Alpesh

Tolat

C-12, Shop

No.-1, Pranav

Complex,Zav

er Nagar, Nr.

Mamlatdar

Office

(02642)2506

84

9825045945

Bharuch Builder

2

09-

Apr-

14

Mr. Umar

Patel

Shop No.

129, 1st floor,

Ashirwad

Shopping

Center,

Pachbatti

9925188140 Bharuch Builder

3

09-

Apr-

14

Mr.

Rameshbh

ai Intwala

107,

B.G.Trade

Center,

PanchBatti

(02642)2426

99

9904122566

Bharuch Builder

4

10-

Apr-

14

Mr.Tarak

R.

Mamlatdar

104, B.G.

Trade

Center,Panch

batti

9377413049

9426813190Bharuch Builder

5

10-

Apr-

14

Mr. Irshad

Gaud

35, B.G.

Trade Center

, Panchbatti

(2642)

240260Bharuch

Constructi

on Advisor


42/71


41 | P a g e

6

11-

Apr-

14

Mr.

Shailesh

Modi

Near Relief

Cinema,

Panchbatti

(2642)

243607

9824114407

Bharuch

Architect

&

Consultan

t

7

11-

Apr-

14

Mr. Jayesh

Patel

Gayatri

Construction

123, Sardar

Patel

Municipal

Shopping

Center

(2642)

241858

9824112301

Bharuch

Engineers

&

Contractor

s

8

12-

Apr-

14

Mr.Hemant

Prajapati

Narayan

Chambers,

Station road

(2642)24062

5, (2642)

243611

Bharuch Builder

9

12-

Apr-

14

Mr. Balvant

Patel

D-40, Patel

super Market,

Station Road

9825069529 Bharuch

Architect

&

Consultan

t

10

14-

Apr-

14

Mr. Bipin

Bhatt

288,

Siddhnath

Nagar

(2642)

226255Bharuch

Chairmen-

Town

Planing

Committe

e

11

14-

Apr-

14

Mr. Pankaj

Hariyani

5, Shree

Rang Palace,

Rang

(2642)

228811

Bharuch Builder


43/71


42 | P a g e

Multiplex,

Zadeshwar

Road

12

14-

Apr-

14

Mr. Piyush

Shah

7th floor,

Shree

Mangalam

Complex,

Kasak

98241 52255 Bharuch Builder

13

15-

Apr-

14

Mr. Ashvin

Modi

84,Pritam

Society-1,

Navjivan High

School,

Kasak

(2642)

245992Bharuch

Architect

&

Consultan

t

14

16-

Apr-

14

Mr. Kiran

Majamudar

5-6 Millenium

Arcade, Opp.

SVM College,

old NH No.8

(2642)

226929-

225828

Bharuch Builder

15

17-

Apr-

14

Mr. Ketan

Rathod

Aaj

Associates,

G-13-15, Sai

heights Opp.

Yamaha

Showroom,

ABC

Chokadi,

(2642)

225834,

225835

Bharuch

Architect

&

Consultan

t


44/71


43 | P a g e

16

17-

Apr-

14

Mr. Anil

Patel

32, Hari Har

Complex, Nr.

Tulsi Dham

Society,

Zadeshwar

Road

9099032732

9909952331

BharuchElectrical

Dealer

17

18-

Apr-

14

Mr. Vipul

Shah

C-14, Dr.

Ambedkar

Shopping

Complex,

Near Hotel

Plaza, Station

Road

(2642)

220668Bharuch

Engineers

&

Contractor

s

18

18-

Apr-

14

Mr.

Yogesh

Adhvaryu

156, Phase-

2, GIDC

Industrial

Estate

9909910378

(2642)

225636

Bharuch

Engineers

&

Contractor

s

19

18-

Apr-

14

Mr. O.R.

Savani

Yogi Darshan

Residency,

G.N.F.C.

zadeshwer

Bypass Road


20

19-

Apr-

14

Shrinidhi

Enterprise

Green City

Road, Nr.

Narayan

Shrushti,

9825800701,



45/71


44 | P a g e

Opp. GAIL

Township,

Dahej Bypass

road

21

19-

Apr-

14

Mr. Sohail

A-22, Patel

Super

Market, Nr.

Daimond

Medical

Store, Station

Road

940893321,

9714724280Bharuch

Electrical

Dealer

22

19-

Apr-

04

Mr. Aiyub

Patel

lucky

Traders, 23,

Prithvi Trade

Centre,

Lower to

Ashirwad

Clinic

9638529561 BharuchElectrical

Dealer

23

19-

Apr-

14

Metro

Trading

Co.

A-79, Patel

Super Market Bharuch

Electrical

Dealer

24

21-

Apr-

14

Mr. Mehul

Uma

electricals, A-

91, Opp.

Patel Super

Market,


Dealer


46/71


45 | P a g e

Station Road

25

21-

Apr-

14

Mr.

Hemant

Patel

Mohit

electricals,

16,Aangan

Shopping

Centre,

Kasak Main

Road


Dealer

26

21-

Apr-

14

Mr.

Yogesh

F-9, Shriji

Darshan

Complex, Nr.

Chamunda

Mata Mandir,

Zadeshawar

Road


Dealer

27

22-

Apr-

14

Mr.

Parimal

Jhuvar

86-87, Rang

Palace

Complex,

Zadeshwar

Road

9825433395 Bharuch

Architect

&

Consultan

t

28

22-

Apr-

14

Mr. Sejal

Shah

Shop No.23,

Samruddhi

Residency,

Zadeshwar

Road



47/71


46 | P a g e

29

22-

Apr-

14

Shree

Krishna

Enterprise

Opp.

Narmada

Collage,

Sukaltirth

Road, Tawra

9726122299


30

23-

Apr-

14

Mr.

Yogesh

Shyamvilla,

Opp. A.B.G.

Township,

Dahej Bypass

road


31

23-

Apr-

14

SLD

Infrastructu

re

Nyalkaram

villa,

Vrindavan

Society,

Zadeshwar


32

23-

Apr-

14

Mr. Jatin

Soni

304, 1st floor,

Orion Arcade,

Opp. Kunj

resi plaza,

Zadeshwar

Road


33

24-

Apr-

14

Mr. Ibrahim

Kosiya

Shop No. 7-

8,Chandni

Complex,

Sherpura



48/71


47 | P a g e

34

24-

Apr-

14

Mr. Samir

Madni

Shop No. L-1,

L-25,

Narmada

Commercial

Complex,

below Central

Bank Of

India,

Panchbatti


Dealer

35

24-

Apr-

14

Mr. Manoj

Hariyani

Rang Upvan

Residency,

Opp.

Videocon

Compnay,

Chavaj Road


36

24-

Apr-

14

Mr. Ajay

Shah

Abhyuday

Developers,

Nr. GACL

Colony, Nr.

Shravan

Chokdi,

Dahej by

pass road


37

25-

Apr-

14

Mr.

Darshak

Parikh

Havells

Gallery, Shop

No. 9, Shri


Dealer


49/71


48 | P a g e

Rang Palace

, Nr. Inox

Multiplex,

Zadeshwar

Road

38

25-

Apr-

14

Mr. Vijay

Shingala

MD

Construction,

C-30,

Narayan

Square, Link

Road


39

25-

Apr-

14

Mr.

Jignesh

Koralwala

AA-01,

Subham

Bunglows, Nr.

Revaba

Township,

Behind M.K.

College


40

28-

Apr-

14

Mr.

V.H.Khatri

G-15,

Bombay

Shopping

Centre, Opp.

Big Bazar,

Station Road

9737388555 Bharuch

Architect

&

Consultan

t

41

28-

Apr-

Param

Group

43/44,

Panam

(02642)



50/71


49 | P a g e

14 Plaza, Station

Road

42

28-

Apr-

14

Mr.

Anilkumar

Buch

Sfurna

Designs,40,

Jawahar

municiapal

Market, civil

hospital road,

9824010102 Bharuch

Architect

&

Consultan

t

43

28-

Apr-

14

Mr.

Batukbhai

Vamaja

Harikrushna

Developers,

Nr. Matliwala

School, Civil

Line Road,

Dahegam


44

29-

Apr-

14

Mr.

Ashfaque

Hansoti

Katopore

Dawaja, Opp.

Jawahar

Baug

9428687266


45

29-

Apr-

14

Mr.

Mukesh

Sukltirth road,

Opp.

Narmada

College


46

29-

Apr-

14

Mr. Juned

Patel

Royal Hills,

Dahej by

pass Road



51/71


50 | P a g e

47

01-

May-

14

Mr. Jyotin

Upadhyay

B-103,

Aangan

Enclave, Nr.

Vaibhav

Bunglows,

Zadeshwar

9825218778 Bharuch

Engineers

&

Contractor

s

48

01-

May-

14

Mr. Sandip

Vakharia

C-1

basement,

C.R.

Chamber, old

N.H. No. 8,

Nr. Friends

Mobile

9714714433 Bharuch

Engineers

&

Contractor

s

49

01-

May-

14

Mr. Vinay

Shah

3 floor, Yash

Complex,

Opp. Inox

Multiplex,

Zadeshwar

road

9898046074

9227452201Bharuch

Engineers

&

Contractor

s

50

02-

May-

14

Hotel

Corona

Behind

Dadabhai

Garden, Opp.

Railway

Station

9725477440

9724306429Bharuch

Hotel

Owner

51

02-

May-

Hotel

Ashish

ABC

Chowkdi, Old

(2642)

246220Bharuch

Hotel

Owner


52/71


51 | P a g e

14 N.H. 8,

Bholav

(2642)

247330

52

02-

May-

14

Hotel

Kohinoor

Opp. Raiway

Station

(2642)

222201/2/3Bharuch

Hotel

Owner

53

02-

May-

14

Hotel Apex

GIDC Phase-

1, Vaibhav

Arcade,

Mipco

Chowkdi

(2642)

249440

(2642)

249441

BharuchHotel

Owner

54

05-

May-

14

Mr. Alkesh

Shah

48-A, Ravi

kiran

complex, Nr.

Valiya

Chowkdi

9909010951 Ankleshwar Builder

55

05-

May-

14

Mr. M.U.

James

James plaza,

1st floor,

Anand vihar,

Opp.

Gurukrupa

School


56

05-

May-

14

Mr. Akbar

30, Ravikiran

complex,

Valiya

chowkdi

8401139318 AnkleshwarElectrical

Dealer


53/71


52 | P a g e

57

06-

May-

14

Quick

Builders

102, Hiron

Shopping

Arcade,Old

NH-8, Opp.

Raiway

Station


58

06-

May-

14

Mr.

Prakash

Lokhandw

ala

A/S-7, Sardar

Patel

Complex,

GIDC road

9825159398 Ankleshwar

Architect

&

Consultan

t

59

06-

May-

14

Mr.

Bhavesh

Vakaria

Vallabh

Shrushi

Society


Architect

&

Consultan

t

60

07-

May-

14

Mr. Maulik

Profile

Industries

Limited,

Hexzone

Complex

7567837994 AnkleshwarIndustriali

st

61

07-

May-

14

Ganesh

Park

Plot 608 to

612, Sardar

Park, GIDC

9879999377

9712399969Ankleshwar Builder

62

07-

May-

14

Ganesh

Arcade

Nr. Sardar

Park, GIDC

9227285620


63 08- Shanti Opp. 500 9173382582, Ankleshwar Builder


54/71


55/71


54 | P a g e

14

70

10-

May-

14

Mr.

Hasmukh

Patel

Vasu builers,

12- 2nd floor,

ravikiran

complex


71

10-

May-

14

Mr. Rajni

Prushti

Bunglow,

G.I.D.C road


72

10-

May-

14

Lambobar

Enterprise

B.S. Lord's

plaza hotel

9879118412


73

12-

May-

14

Parth

Constructio

n

S-9, Silvar

Plaza, Nr.

Prateen

Chowkdi


74

12-

May-

14

Shiv

Developers

Nr. Prateen

Chowkdi9825806999 Ankleshwar Builder

75

13-

May-

14

Meghna

Empire

Nr. CNG

Petrol Pump,

Gadkhol

Road


76

13-

May-

14

Sai Golden

Nr. S.A.

Motors

Chowkdi

(2646)



56/71


55 | P a g e

77

13-

May-

14

Praise

Engineers

S-13, Silvar

Plaza, Nr.

Parteen

chowkdi

9328311775

9979849775Ankleshwar

Civil

Developer

s &

Contractor

s

78

14-

May-

14

Mahavir

Electricals

Plot no.C-3/3,

shop No.6,

Nr. SBI Bank,

GIDC


Dealer

79

14-

May-

14

Krishna

Electricals

AG-7, Sardar

Patel

Complex,

GIDC


Dealer

80

14-

May-

14

Asian

Electricals

Plot no. C-

3/1A, GIDC,

Gayatri

Shopping

Centre

9277533554


Electrical

Dealer

81

15-

May-

14

Mr. Chirag

Vadgama

S-18, Hexone

Arcade, GIDC9974001036 Ankleshwar

Architech

&

Consultan

t

82

15-

May-

14

Deep

Electricals

Shop No. G-

3, Ravikiran

Complex

8141915026


Electrical

Dealer

83 15- G.K. 9, 9825044757 Ankleshwar Electrical


57/71


58/71


57 | P a g e

91

20-

May-

14

Uma

Engineerin

g works

D/F-4, Sardar

Patel

Complex


Civil

Developer

s &

Contractor

s

92

20-

May-

14

M.D.

Corporatio

n

D/G-8 Sardar

Patel

Complex


Civil

Developer

s &

Contractor

s

93

20-

May-

14

Mr. Sandip

Vagadiya

Nr. Maruti

Suzuki Show

Room, CNG

Pump


94

21-

May-

14

Anand

Vatika

Sardar Park

Road, GIDC9998259007 Ankleshwar Builder

95

22-

May-

14

Mr.

Dhirubhai

Savani

Graden City 9925173000 Ankleshwar Builder

96

22-

May-

14

Mr. Jiten

Rajput

F/2-3-4, silver

city, Rajpipla

Raod


97

22-

May-

14

Sagar

Constructio

n

A-7,Vipin

Park,B/H

Jalaram


Civil

Developer

s &


59/71


58 | P a g e

Tample Contractor

s

98

23-

May-

14

Bhakti

Constructio

n

B/G-12,

Sardar Patel

Complex


Civil

Developer

s &

Contractor

s

99

23-

May-

14

Erocare

S-38/39,

Hexzone

Arcade

(02646)

251007

Ankleshwar Builder

100

23-

May-

14

Mr.

Ramesh

Sonani

Old N.H.-8,

Nr. Gadkhol

Patia


101

24-

May-

14

Mr. Kirit

Patel

F-6, Uma

Complex, Nr.

HDFC Bank


102

24-

May-

14

General

Engineerin

g

F-35, Uma

complex, Nr.

HDFC Bank

(02646)

224136Ankleshwar

Civil

Developer

s &

Contractor

s

103

24-

May-

14

Mr. Vicky

Panchal

Hexzone

Complex9725902352 Ankleshwar Builder

104

26-

May-

Mr. Atik

Menon

Vision

Enterprise,9429127519 Bharuch Builder


60/71


59 | P a g e

14 Mariyam

Complex,

Jambusar

Road

105

26-

May-

14

Mr. Bakul

Patel

Ravi

Shraddha

Bunglow


107

27-

May-

14

Hotel

Empire

Opp. Raiway

Station

9714517186 BharuchHotel

Owner

108

27-

May-

14

Hotel Rang

Inn

Nr. Nandelav

Bridge, Dahej

Bypass Road

(02642)

227103Bharuch

Hotel

Owner

109

27-

May-

14

Hotel

Regenat

Central

Nr. ABC

ChowkdiBharuch Hotel

Owner

110

28-

May-

14

Mr. Ashish

Patel

Shreeji Sairaj

Developers,

Amim street


111

28-

May-

14

Mr.

Chandrava

dan

Bhalodwal

a

B-13, Udhyog

nagar, Bholav9824009200 Bharuch Builder

112 28- Mr. Ayub Futoz Street, 9427877185 Bharuch Builder


61/71


60 | P a g e

May-

14

Patel Nabipur

113

29-

May-

14

Mr. Dinesh

Dholiya

217 / 1,

sanskar villa,

Opp.

Swaminaraya

n Temple


114

29-

May-

14

Mr. Girish

Mithaivala

19/20

Nandanvan

complex


115

30-

May-

14

Mr. Hiren

Modi

Yash

developers9825368073 Bharuch Builder

116

30-

May-

14

Mr.

Jagdisbhai

Javawadiy

a

Shreeji

Pravesh,

Opp.

Narmada

Collage


117

31-

May-

14

Mr. Jashu

Patel

Sainath

Developers,

Nr. ABC

Chowkdi


118

31-

May-

14

Mr.

Jitendra

Mehta

15, Rangoli

Complex9825282768 Bharuch Builder


62/71


61 | P a g e

119

02-

Jun-

14

Mr.

Kamlesh

Patel

F-1, Shreeji

Darshan

complex


120

02-

Jun-

14

Mr.

Mahesh

Prajapati

9, harihar

bunglows9824188033 Bharuch Builder

121

03-

Jun-

14

Mr. Rohit

Chaddarw

ala

F-12,

Shrinikentan

Township


Field-Work Analysis

Growth Drivers

Increasing crime rates

Difference between the Haves & Have nots

Low faith in the law enforcement forces

Low Conviction Rate

Rise in general education & awareness

Rise in income levels & consumer spending

Legislation

Terrorism & Insurgency - (Homeland Security Market)

Increased Government allocations for Police Modernization & Defense System

Upgrades

Critical Infrastructure, Commercial Buildings, Nuclear Sector


63/71


62 | P a g e

Growth Impediments

Absence of Security Systems Standards

Low level of local manufacturing

Poor installation & after-sales-service support

Undervalued Imports and the active Grey Market.

The depreciating rupee has made imports expensive

Current Scenario

With the introduction of technology every field has changed and so has the

way we perceive security.

Guards have been replaced by CCTVs, motion sensors and new age devices

which have taken over from traditional methods of security

Now we see cameras installed at every strategic locations in the country

The corporate are taking their own measures in adopting technologically

advanced methods of security

Technological breakthrough has made it possible to decrease costs which

have led to an increase in demand for these products

Price sensitivity has been an issue which has been addressed as security is

now a key cause of concern

What is needed?

To ensure a healthy growth, the security industry must follow some quality

certifications. While standards should be formulated for equipment, suppliers and

installers should be certified as per their performance and professionalism. The

market is in a mess, if it is to improve to attain an industry status, the crying need is

for self-realization and commencement of accreditation programs sponsored within

the industry by brand leaders like Ingersoll-Rand, Honeywell, GE, Tyco, etc., to bring

the skills and maturity levels to world standards.


64/71


63 | P a g e

Upcoming Technology Trends

Now, 3D technology has penetrating in video surveillance market. The key benefit

that 3D offers to the security industry is depth perception. The extra dimension of

depth could pave the way for more accurate and more advanced analytics

algorithms.

Secondly, wireless surveillance technology will surely interest end-user industry as it

reduces the cost of infrastructure when compared with the traditional trenching and

laying of cables. Wireless technology can also be used in temporary video

surveillance installations to provide a degree of flexibility that a wired solution just

cannot offer. In these days of austerity, moving cameras when and where you need

them is a more attractive option than buying new cameras.

Thirdly, HD CCTV will be a strong trend impacting the video surveillance market in

coming years. HD CCTV solution is perfect & best-suited solution for wide area

surveillance where users want unparalleled flexibility and superior picture quality to

obtain minute details of the situation.

Future Trends

Trend towards one-stop shopping in the commercial and industrial markets as

customers seek to decrease their systems integration costs

Move from Analog to Digital

IP Based systems gaining ground. Players such as Axis, Sony, Verint, DVTel,

Lenel increasing awareness

Convergence of IT and Physical Security

Arrival of IT network players such as CISCO and D-Link. into the security

systems arena

Intelligent Facility Management Systems


65/71


64 | P a g e

Emergence of Security Industry Publications.

More Exhibitions and Seminars

Industry Associations getting professionally active

Challenges

Design standardized products capable of communicating over multiple

networks, eg., IP Camera, Digital Video Recorder

Identify channels for targeting home customers, eg., Direct sales channel

capable of demonstration, sales and installation at homes

Set up infrastructure for service, eg., After sales support for hardware,

handling false alarms

Create necessary tie-ups for appropriate response, eg., Police Stations,

Security personnel

Since prices are not dropping as per expectations it has become a restricting

factor for the devices to penetrate

This segment is very price sensitive and requires highly qualified 24x7

manpower support for the maintenance of these systems. As the cost of

maintenance is high and the segment is very price sensitive, getting the right

balance between the price and the offering is a challenge

Reasons monitored home security isn't worth it

They can be expensive to install

Most people simply ignore them

Theyre annoying

They have a high false-alarm rate

Theyre fairly easy to disable

Theyre not effective against snatch-and-grab burglaries

They wont work during an extended power outage


66/71


65 | P a g e

2011-2020 market by vertical submarket

Defense Sector,

Critical Infrastructure Security,

Transportation & Logistics,

Aviation & Maritime Security,

Safe Cities & Smart Cities,

Border Security,

Commercial & Public Buildings,

Entertainment & Casinos Security,

RetailAnalytics, Residential Security and other submarkets


67/71


66 | P a g e

Annexure

NCC Survey Questionnaire

NCC TELECOM PVT LTD

Market Scope Survey, Bharuch

To help us build more information about the customers and to build a market

for our security and automation based products, we would request you to spare a few

minutes of your time to answer the following questions. This will help us in planning

future projects and sales to ensure we meet our customer needs.

Name of the Architect/ Dealer: ___________________________________________

Name of the firm/ Association: ___________________________________________

Date: ___/___/______

Email Id: __________________________

Contact Address: ________________________________________________

Phone Number: ______________________

Q1. Do you find our products and service a necessity or luxury for our present

lifestyle?

Necessity

Luxury


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Q2. You were aware about our Company (NCC Telecom Pvt Ltd) and products

before?

Yes

No

Q3. Have you implemented security systems in any of your projects before?

Yes

No

If Yes, Have you found it useful: __________________________________________

Q4. Budget you will be pleased to accommodate for our product line for your

upcoming projects (In percentage or figures): _______________________________

Q5. Do you think our products and services will provide value addition and will

emerge as an USP for your projects soon?

Yes

No

Q6. In which price brackets of flats, do you think our products and services are

feasible economically?

30- 50 Lakhs

50-80 Lakhs

80-100 Lakhs

Above 1 Crore

Q7. Can you please suggest any related products or services that customers would

find useful: __________________________________________________________


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Q8. Medium of advertisement you will be suggesting for promotion of our products in

your area: ___________________________________________________________

Q9. Please suggest some dealers in your area who will be interested our products:

____________________________________________________________________

Q10. Please provide details about your upcoming projects and their construction

status:

____________________________________________________________________

FieldWork - Bharuch

Database

(*Apply double click to Open)


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Bibliography

i. www.ncc.co.in

ii. www.digitaldreams.co.in

iii. The Indian Security Industry Market by G.B. Singh

Indiansecuritymarket-091130034635-phpapp01.pdf

iv. coverstorymay07-111027015058-phpapp02.pdf

v. Electronic Home Security: Unlocking the Opportunity By Tata Strategic

Management Group

Electronic_Home_Security.pdf

vi. Innovation at Home Automation By A Smart Group

http://www.franchiseindia.com/home/pdf/cp-singh.pdf

vii. securityandsurveillance-india-sample-090625065832-phpapp02.pdf

viii. securityequipmentsandservicesmarketinindia2012-sample-120306023625-

phpapp01.pdf

ix. Electromech: Materials Handling Equipment Industry Heads for Robust

Growth By Mr. Tushar Mehendale,the Managing Director of ElectroMech

http://www.nbmcw.com/interviews/30392-zicom-indian-electronic-security-

market-to-witness-strong-growth.html


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x. Intelligent Video Surveillance, ISR & Video Analytics: Technologies & Global

Market 2013-2020 601 Pennsylvania Ave.

Washington D.C. 20004, U.S.A

http://www.homelandsecurityresearch.com/2013/07/intelligent-video-

surveillance-isr-video-analytics-technologies-global-market-2013-2020/

xi. Safety and Security Equipment ByBusiness Vibes

http://www.businessvibes.com/content/safety-and-security-equipment-

overview

xii. Indian Security and Surveillance Market growing at a Stupendous Rate By

Aditya Khemka, CEO & Director, Aditya Infotech Ltd.

http://www.thesecurityage.com/interview_details.php?id=13

xiii. Opportunities In Home Safety, Physical Security Market By Abhijeet

Mukherjee,CRN, Oct 22, 2012

http://www.crn.in/news/hardware/2012/10/22/opportunities-in-home-safety-

physical-security-market
mailto:[email protected]:[email protected]:[email protected]:[email protected]

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