A

PROJECT REPORT

ON

SUMMER INTERNSHIP PROGRAME

AT

PREPARED BY :

MANISH .A. GAJJAR

Enrollment No. 117420592023

MBA – II SEM

PARUL INSTITUTE OF ENGINEERING & TECHNOLOGY(MBA)

Affiliated with

GUJARAT TECHNOLOGICAL UNIVERSITY, AHMEDABAD

A

PROJECT REPORT

ON

STRATEGIC LEAD TIME MANAGEMENT

As Partial Fulfillment for the degree of

Master of Business Administration

(MARKETING)

PREPARED BY :

MANISH .A. GAJJAR

Roll No.23

MBA-II, 2011-13

PARUL INSTITUTE OF ENGINEERING & TECHNOLOGY(MBA)

P.O: Limda, Tal: Waghodia

Dist: Vadodara

INTERNAL GUIDE : EXTERNAL GUIDE:

DR. BIJAL ZAVERI MR. B.J. CHAVADA

Table of content

Ch . No.

Particular Page No.

Cover Page *Title Page *

Certificate Of The Company *Declaration *

Certificate of the institute *Preface *

Acknowledgement *Executive summary *

1 Introduction Of Company 1-21.1 Company profile 3-131.2 Marketing section of RIL 14-17

1.3 Marketing hierarchy of RIL 18

1.4 Supply chain methodology 19-21

1.5 Marketing structure 23-34

1.6 standard operating procedure for warehouse management & documentation for despatch of solid products.

35-49

1.7 Lead time and its importance 50-56

2 Research methodology 57

3 Data analysis 58-65

4 Findings 665 Suggestions 676 Conclusion 687 Bibliography 69

8 Annexure 70-72

Declaration

I, MANISH .A. GAJJAR, Hereby declare that the Project report entitled

“STARATEGIC LEAD TIME MANAGEMENT” has been prepared by me during

the academic year 2011-13.

This project was done by me and submitted at parul institute of engineering &

technology(mba), Vadodara, in partial fulfillment of requirement for the post

graduation of MBA program by Gujarat Technology University.

I also declare that this project is the result of my own effort and original piece of

work and has not been submitted to any other institution for the award of any degree

or diploma.

Place: Vadodara

Date:

MANISH .A. GAJJAR

Institute’s Certificate

(On separate page)

Certified that this Comprehensive Project Report Titled

“STRATEGIC LEAD TIME MANAGEMENT” is the

bonafide work of Mr. MANISH .A. GAJJAR (Enrollment No. 117420592023), who carried out the research under my supervision. I also certify further, that to the best of my

knowledge the work reported herein does not form part of any other project report or dissertation on the basis of which a degree or award was conferred on an earlier occasion on

this or any other candidate.

Signature of the Faculty Guide

(Certificate is to be countersigned by the Director/HoD)

PREFACE

The PARUL INSTITUTE OF ENGINEERING &

TECHNOLOGY(MBA), Vadodara gives the students an Opportunity to have an

insight of any large scale unit so that we get the exposure to an actual managerial

environment of company. I am lucky to have summer training in a company like RIL

which is considered to be one of the “largest establishments” in India.

During this period, I had overview of the finance department within which I

could make a detail study of all the section comes under the roof of finance in RIL.

This training will help me to correlate theoretical knowledge and its practical

applications. It was a thrilling experience while studying working of RIL and

understanding it. This program has led me to realize the contribution of RIL to the

Petroleum Industry of India.

I am grateful to the senior executives of RIL for their cooperation and interest

in my project without which it could not have been possible to go ahead with my

assignment.

With great pleasure, I present this project which consists of a brief study of

STRATEGIC LEAD TIME MANAGEMENT management in RIL.

MANISH .A. GAJJAR

ACKNOWLEDGEMENT

I would like to express my profound gratitude to Dr. Bijal zaveri (Director

of PIET-MBA) for giving me the opportunity to do the project and providing the

necessary information.

I would like to thank the employees of Reliance industry for providing the

necessary help in completion of the project. I would also like to thank all those

individuals who have helped me directly or indirectly for the successful completion of

the project.

I take this opportunity to acknowledge my gratitude to Dr Bijal zaveri

(Faculty, PIET-MBA) who spared her valuable time and provide the necessary

guidance and information for the successful completion of the project. Without her

support it would have been difficult to complete the project.

I am thankful to Mr. B.J.CHAVADA for his valuable guidance during my

project work. And for his keen interest untiring effort, unfailing courtesy

encouragement and efficient guidance in completing the project in such a elegant

form.

I would like to express my humble thanks to Mr. Sawant (Training

Officer) without whom my training at RIL, Vadodara Complex would not have been

possible at all.

MANISH .A. GAJJAR

EXECUTIVE SUMMARY

I, Manish .A. Gajjar student of parul institute of engineering &

technology, Vadodara, have completed summer training as a part of MBA program

of 6 weeks at RIL Vadodara.

I have completed my training at material (marketing) department. My area

of work was on strategic lead time management.I undertook a unique, step-by-step

methodology for preparation of the report. Reference books, RIL internal portal, &

website.

In this report first I have given the general information regarding the

company. It includes the history of company; its disinvestments, milestones, board of

directors, quality policy, financial position of the company, and the products. I have

also given the functional department of the company like marketing department,

marketing structure, etc.

In the second part, I have focused on my core project regarding the procedure

followed for the strategic lead time management at RIL. In the end, the conclusion and

the bibliography are given. The report totally depends on the primary & the secondary

data and it may be possible that the data from which the report is made may not appear

in the report because some data is confidential for the company.

MANISH .A. GAJJAR

RESEARCH OBJECTIVE

Explore order to deliver cycle time, its components & consider wider context

of order cycle time

Looks at how the reduction of lead time can impact on the goals of logistic

pipeline management

To outline some of the ways in which inadequate system design can lengthen

lead time & engineer costs rather than value into the logistic process

Introduce the context of lead time gap.