A SIRIES OF UNFORTUNATE EVENTS: Users’ Emotional Responses to Siri Over the First Month of Use

Nika Smith Auld | Blink Interactive | @infosmithing

1950s

1960s

1970s

1980s

1990s

Early 2000s

Late 2000s

Today

1950s

1960s

1970s

1980s

1990s

Early 2000s

Late 2000s

Today

1950s

1960s

1970s

1980s

1990s

Early 2000s

Late 2000s

Today

Initial excitement

Optimistic curiosity

Frustrated exploration

Acceptance & habit

formation

Four stages of emotional response

1. Initial excitement

Siri is going to be like a computerized personal assistant or girlfriend!

2. Optimistic curiosity

3. Frustrated exploration

I… have… to… speak… slowly…

and… e-nun-c-iate.

When it works, it’s great. When it doesn’t, it’s REALLY frustrating.

4. Acceptance and habit formation

@infosmithing

Thank you!

Questions?

nika@blinkux.com