John KellyVice President, Retailj.kelly@criteo.com

• Introduction to Criteo

• Challenges for Search Marketers

• Performance Display Advertising

• Destroying the Myth: Clickers are Buyers

• Criteo Success Story: Overstock

Agenda

3

4

3COUNTRIES

CONTINENTS

2,000CLIENTS

$200MILLION2011 REVENUE

550EMPLOYEES

Globally, By the Numbers

We make display advertising perform better than search.

And we believe in the click.

Get Started

5

Search is becoming more expensive. Search spend is rising faster than query

volume.

SE

AR

CH

SP

EN

D

SEARCH QUERY VOLUME

CPC

Average cost-per-click on Google increased about 5% in Q3 2011 over Q3 2010 (Source: Google Q3 3011 Earnings Report).

Challenges for Search Marketers

Users need to search.

Only a fraction of internet time is spent on

Search.

Challenges for Search Marketers

5%

95%

Time Spent

SearchOther

7

Challenges for Search Marketers

Users typically shop before buying.65% purchases NOT last products viewed

8

Performance Display Advertising

BID OPTIMIZATION

& CONTROLPERSONALIZED

ADVERTISING

UNMATCHEDSCALABILITY

PURE

CPC

Criteo’s Unique Value

92% Reach!

9

PRODUCT CATEGORY

OPTIMIZATION

USER INTENT SEGMENT

OPTIMIZATION

EXTRA INTENT DATA

OPTIMIZATION

Enhance CPC bids by product category and by user intent segment. Leverage your valuable and third

party data.

CRITEO PERFORMANCE OPTIMIZATION PLATFORM

Optimize your Criteo campaigns with:

CPC Bid Optimization

10

ROI

Conversion RateROAS

2x

$10.24$5.22

2.73%< 2%

CONVERSION RATE

CRITEO1

SEARCH2

CRITEO1

SEARCH2

1: Aggregation of Criteo statistics, retail US only - Deduplication average of 50% I Criteo 20112: Aggregation of search statistics (Google, Yahoo, Bing), retail US only – Kenshoo 2011 Online Retail Holiday Shopping Report I Kenshoo, Inc.

Criteo’s Benchmarks Vs. Search

+45%

“Half of All Display Ad Clicks are Worthless”

-Seeking Alpha, 2009

“50% Drop in Number of US Internet Users Who Click on Display Ads”

-ComScore 2011

“Conversions, Not Clicks, Key To Display Ads”-

MediaPost, 2012

Myth of Clickers

12

Myth #1: “Clickers Don’t Buy!”

Number of Sales Per 100 Users

Reality: Clickers are twice as likely as viewers to buy something

13

Reality - Almost 50% of our clients' most engaged buyers have clicked on a Criteo Ad

Myth #2: “There Aren’t That Many Clickers!”

47% of Very Active Buyers are Clickers

14

viewer clicker -

1

2

3

4

5

6

7

8

4

7

Clickers 75% More Likely to BuyNb Of Sales per 100 users

0 1 2 3 4+0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

17%

26%

34%

40%42%

42% of very active buyers are clickers

%of clickers

Overstock Values the Click

15

“Overstock has been impressed with Criteo’s search-like

performance. We are currently expanding our relationship with

them and view Criteo as an important strategic partner.”

-- Sam Peterson, SVP of Technology, Website and

Merchandising for Overstock.com

Overstock Success StoryEarly 2011• Started working with Criteo in Jan 2011 • Launched basic remarketing campaign• First dissected their catalog by category,

segmented price browsers, shoppers and buyers based on category

Mid 2011• We took user segments for each category and

priced more granularly. • Created segment of recently abandoned carts• Improved cost of sale and program efficiency Today • Account has grown in high triple digits, has

outpaced traffic to Overstock.• Focused on an optimization plan to provide for

maximum efficiency and elevated spend.

16

John KellyVice President

411 High StreetPalo Alto, CA 94303 Desk: (650) 322.6260 x406

j.kelly@criteo.com