Date post: | 14-Nov-2014 |
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Technology |
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Monetizing The Changing Search Landscape
Shashi SethSVP, Search & Marketplaces
@shashiseth
For Internal Purposes Only2
2016Predictions for Search
Out with the old, in with the new
Search will look, act and provide different functionality
Text Search will play a minor role in monetization of Search
Next Gen Search will utilize lots of new ways to monetize
Pre-Search & Post-Search are coming
Search Paragigm will get extended
Answers, not links
Out with Web Index, In with Content Index
•And app based search will be 3X Larger than browser based search
Mobile Search will be larger than Web Search
For Internal Purposes Only4
Finding to doing
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Push Search
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Contextual Searches
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New devices New experiences
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Focus & GoalsChange the landscape
• Answers, not links• Doing to done• Discover, explore, enjoy• Contextual search• Invest big in mobile• New revenue opportunities
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2011 Monetization Concepts:
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Structured Content as ads
04/08/2023Yahoo! Presentation, Confidential1104/08/2023Yahoo! Presentation, Confidential 11
Can be expanded to image search (high % of celeb queries )
Monetizing entertainment
Wallpaper for branded terms
- Initially for brand terms only- Options being evaluated for top commercial terms
Monetizing search direct
- Initially for brand terms only- Options being evaluated for top commercial terms
Direct Display Sponsorship
For Internal Purposes Only15
Thank You
@shashiseth