Date post: | 20-Jan-2015 |
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Technology |
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Danielle Grim, Hannah McCarty, Shannon McCormick
OVERVIEW
“thefacebook.com” – 2004, Mark Zuckerberg
Winklevosses’ lawsuit Restricted to Harvard students, Ivy League
schools, then most universities nationwide Moved to high school networks, some
employers (Apple & Microsoft) 2006 – everyone over the age of 13 800 million active users
OVERVIEW
#1 visited website worldwide
Free account Access to
networks Control own
privacy settings Communication –
pictures, videos, blog feeds, groups
OTHER FACEBOOK FEATURES
Facebook Chat “Like” button Ticker Facebook Questions Events Places Facebook Mobile
BENEFITS
Enhancing communication Reconnect with old friends/family Networking Promoting events Easier to send media Education and news One-stop shop
BENEFITS, CONT.
Marketing for businesses Brand
image/reputation
Viral effect Pagemodo –
user friendly “Welcome” page tab
EFFECTIVE FACEBOOK CAMPAIGNS
Ford Explorer Reveal new model Giveaway
Bing Farmville currency for “Like” Farmville news
Domino’s Pizza Tab for concerns Offer responses
RISKS
Spam on newsfeeds
The rise of other social networks Twitter, Google+
Reports of a “Facebook Depression” Provides a skewed view of
what is really going on
It has been banned in many countries and workplaces 50% of British employers in
May 2011 banned it from workplace
Children under 13 use it despite the Children’s Online Privacy Protection Act
Harms Communication Skills Students score lower in
school when using Facebook while studying
Decreases need for face-to-face communication
Affects college acceptance and job hiring
PRIVACY CONCERNS
Facial Recognition Software Signing people up for new features without
consent Recently settled lawsuit with the FTC
Facebook had been sharing private information Apps could access all users’ personal data Information from deleted accounts still accessible Company created 2 new corporate privacy officers Must obtain “express consent”
http://www.youtube.com/watch?v=UJqGbA2tLww&feature=related
PRODUCT MANAGEMENT
Facebook Developers
FACEBOOK HELP CENTER
Basics Trouble using Facebook Report Abuse or Policy Violations Ads and Business Solutions Safety Center Community Forum Games and Apps
3 KEYS TO FACEBOOK’S SUCCESS
1.Culture2.Risk Taking3.Employees
http://www.youtube.com/watch?v=sQYJs1rsMuo
Why go to Google+? Facebook does it better Facebook’s integration focus
Skype Twitter Spotify Nike+ GPS Netflix
Ease of use
TIMELINE
New product for Facebook (Facebook Memories)
Currently available for developers only
Planned to go live on September 30 http://www.facebook.com/about/
timeline
WORKS CITED Bullas, Jeff. "The 10 Best Facebook
Campaigns." Jeffbullas.com. 2011. Web. 30 Nov. 2011.
Carlson, Nicholas. "How Facebook Was Founded." Business Insider. 5 Mar. 2010. Web. 30 Nov. 2011.
Greenemeir, Larry. "Social Climber: Google Challenges Facebook for Social Network Supremecy." Scientific American. Web. 30 Nov. 2011.
Gunelius, Susan. "Facebook." About.com. The New York Times Company. Web. 30 Nov. 2011.
Holtz, Shel. “Simplicity and Integration Continue to Drive Facebook’s Success.” Social Media Today. 9 July 2011. Web. 30 Nov. 2011.
"Introducing Timeline | Facebook." Web. 30 Nov. 2011
Kendall, Brent. "Facebook Reaches Privacy Settlement with FTC." The Wall Street Journal. Dow Jones & Company, 29 Nov. 2011. Web. 30 Nov. 2011.
"Life @ Facebook | Facebook." Web. 30 Nov. 2011.
Mui, Chunka. "Facebook's Privacy issues are Even Deeper Then We Know." Forbes. Web. 30 Nov. 2011.
Oberhauser, Ortwin. “The secrets of Facebook.” Ortwin Oberhauser. Web. 30 Nov. 2011.
Puglisi, Megan. "Social Networking Hurst sthe Communication Skills of College Students." thedaonline.com. Web. 30 Nov. 2011.
Trimble, Emily. "5 Incredibly Helpful Aspects of Facebook Insights." PR Daily News. Ragan Communications, Inc., 16 Sept. 2011. Web. 30 Nov. 2011.
Tyrsina, Radu. "Privacy Seems to Remain Facebook's Biggest Problem." TechLeash. Web. 30 Nov. 2011.
Wee, Willis. “Three Keys to Facebook’s Success.” Penn Olson. Web. 30 Nov. 2011.