“Picking What Works for You”

Agenda

• Introductions

• How Marketing has changed

• The importance of Social Media

• The Main Channels

• Tools to Manage

• Suggestions

“If Marketing has one goal, it ‘s to reach consumers at the moments that most influence their decisions.”

Court, Elzinga, Mulder & Vetvik, 2009

BE SEEN, BE HEARD

BE SEEN, BE FOUND

“Social Media is a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and allow the creation and exchange of User Generated Content”

Kaplan, 2009

What is Social Media?

Does it Return?

Web sites and Email still rock !

What are the benefits of social media marketing for

business? (HubSpot 2011)

Most popular tools used by marketers (HubSpot

2011)

Weekly hourly investment of marketers in SMM 1-

5 hours (Social Media Examiner Report 2011)

• 845 Million MONTHLY Active Users

– 80% Outside US and Canada

• 50 % use the site DAILY

• 425 Million monthly MOBILE users

• Available in 70 LanguagesFacebook.com - Dec 2011

• Build a community; engage; influence

• Learn from your Insights

– who are your community? What can you learn?

– what do they like on your page, Video/Posts/ Photos?

– when do they like it- Monday , Wednesday?

• Segment your community and target accordingly

Who Are Your Community?

What do they like?

Segment your Community

• Use Timeline to tell your story,

- not just part of it

Creating Milestones

Tim

elin

e C

he

at S

he

et –

Mar

i Sm

ith

• Trial Facebook advertising for reach

reach

• Make your Page Accessible

Make it Easy !

Don’t bring them here!!!

• 175,000,000+ active users

• 20+ languages

• 340,000,000 Tweets per day

• Remember – it’s a crowded space and your

message can get lost

twitter – 140 characters including spaces

Remember to leave space for re-tweets!

Twitter Marketing Tips

• Know who you are targeting and what the message is

• Create dialogue don’t just push promotions

• Share information and ideas

• Ask thoughtful Questions to encourage interaction

• Don’t over promote

• Be Helpful

Search and Follow Specific People

Follow Specific Hash Tags

Example of Twitter Advertisement

Appears at the top of search

The Professional

Network

MISSION: Connect the world’s professionals to make them more productive and successful

• Provide ability to own and manage one’s own professional identity• Curate professional context• Turn relationships and information into business opportunity• Largest advertising platform for B2B (4x WSJ)

Source: LinkedIn.com

100M+ members+1M / 6 days, >1 new member / second

Truly Global

CAN 4%

USA 44%

EU 26%

IND 8%

AUS 2%

BRZ 2%

Source: LinkedIn.com

Profile Craft an informative profile headline

Upload a good photo

Profile

Complete your entire profile,Including previous jobs

Profile

Fill in each section. Try and use keywords as these are

searchable…

What’s your Company Page?

• Central Hub for your brand

• Engagement Tool

• How you grow your business virally (WOM)

• Rich source of analytics

Why create a Company Page?

• Used as a reference tool

• Engage followers/potential clients

• Promote your employment brand

Company Page Content: Overview

Company Page Content: Careers Tab

Company Page Content: Products and Services Tab

Company Page Content: Analytics Tab

How to increase awareness of your company page:

• Embed a “follow us on LinkedIn” button on your website.

• Add your Linked In URL to your e-mails and newsletters.

• Promote your company page through LinkedIn advertising.

Practical Takeaways

David ButtDCU Leadership, Innovation and Knowledge Research CentreAddress: DCU Business School, Dublin City University, Glasnevin, Dublin 9, IrelandTelephone: +353 87 260 2882Link: www.link.dcu.ie ¦ Twitter: @dculink Techspectations: ¦ Twitter: @techspectationsEmail: david.butt2@mail.dcu.ie ¦ Twitter: @DButtIrelandLinkedIn: http://ie.linkedin.com/in/dbuttireland

Email Signatures

Twitter Lists

Specialised Lists

Public or Private Lists ?

Twitter Communities

Put Google to work for you

1. Go to http://www.google.com/alerts

2. Enter the keyword / phrase that you would like Google to search for

3. Choose “Everything” in order to search all content on the Web

4. Choose how often (once a day recommended)

5. Enter E-Mail address where you want results delivered

6. Alerts delivered directly to your inbox

register your username everywhere

Register your username everywhere

Check Social Network Username Availability on www.namechk.com

Social Network URL Username Password

Record your usernames and passwords in one place

continue the conversationwww.techspectations.org

techspectations@gmail.com@techspectations

David @DavidButt.com

@DButtIreland

http://ie.linkedin.com/in/dbuttireland

about.me/DavidButt

/DbuttIreland

Thank You