Date post: | 15-Jan-2015 |
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www.sitecore.net
Presented by:Cuneyt Uysal – Regional Manager [email protected]
Reward, Engage and Share
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Who we are
Acknowlegments:
• Microsoft Managed Partner• Microsoft CAB and TAP Member• CeBIT.AU Excellence in New Media Award 2010 • KMWorld 100 Companies that Matter • Gartner Magic Quadrant 2009, 2010, 2011• Web Marketing Association WebAward 2009 • EContent 100 winner in 2007,2008,2009 • InfoWorld 100 Award • Red Herring 100 Europe Award 2011
Fact Sheet: • Founded in 1999 in Copenhagen, Denmark• 370+ employees in 16 countries (including Redmond, WA - Microsoft)
• 50% dedicated to research and development• Average of 10 people joining Sitecore per month
• More than 3.000 client installations, managing over 30.000 web sites• 750+ Sitecore Certified Partners and 5.000+ Certified Developers
across 50+ countries• Privately owned (Original founders still driving the company)• Organic Growth (50+% year-on-year growth last 4 years) – Profitable
every year since inception
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Enterprise Clients
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
What is Sitecore?
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore is not...
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore is not...
A Search Engine
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore is not...
An SEO Agency
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore CMS
Is Sitecore a CMS?
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Gartner Magic Quadrant 2011 – Sitecore is most visionary leader
“The Sitecore difference is providingmeasurable online business results.”
“You need to know what you'redoing, why you're doing it, andwhere your money is going.”
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore CMS
Sitecore is not a CMS...
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore CMS CEP
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Customer Experience Management as defined by Forrester
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitebrand website launch: CMS was merely 1 of 8 tools
PersonalizationAnalyticsSEO
Lead scoring and nurturing
CRM
Email marketing
Analytics
Content management
One company’s website launch
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Ideal e-business solution
WCM Personalization Community Analytics Optimization Lead Tracking Campaign Management CRM E-Commerce Search
Analytics
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$
$
$ $$
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Integration of Multiple Systems is Costly
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
The Customer Engagement Journey
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Generating Traffic to your Website
“We need to get people to our website… how do we do it?”
Banner ads
E-mail campaigns
Adword campaigns (Google etc.)
Social Media
Question #1:
“Is 100,000 visitors on your site better than 1,000 visitors?”
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Generating Traffic to your Website
Question #2:
“If you had a clothing store in Singapore, and 100,000 people came into the store, would that be good business?”
Depends on what they do!
Do they buy something? Do they ask for assistance? Do they return several times a week looking at a particular
product? Do they sign up to receive your company’s newsletter for offers? Do they rave about your store and recommend a friend?*
The value is in their actions…
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Web Analytics Business Executives Must Know (by Ron Person)
http://sitecore.net/resources/
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Measure visitor value
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore Executive Insight Dashboards – Holy Grail
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Online Ad Spending in 2011
$80 BNSource: eMarketer.com
We tend to spend most of the Online Marketing budget on attracting visitors, with Paid Search being the highest.
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Average “Persuasion” Rate
2.60%Source: Fireclick Index
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
http://www.addthis.com/blog/#.TsjisvIbKAB
Facebook Sharing Dominates
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Social Ad Spending Grows Nearly Twice as Fast as Expected
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Note: Your Mileage May Vary
2.6 vs 25%http://www.facebook.com/advertising
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
The Customer Engagement Journey
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Brand Experience/Loyalty
Sitecore is NOT a CMS!
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Common web site pitfalls today
1. They don’t see what customer are doing. Which products are they looking at?
2. They don’t listen to what customers are saying… i.e. searching for.
3. They don’t speak to their specific needs. Communicate with customers…
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
BMW Case (Fictional!)
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
BMW Case (Fictional!)
Wow…”Wonder how many bounces?”
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
BMW Case (Fictional!)
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
The Customer Engagement Journey
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
“The company that does not use the information it has about its customers...
has no advantage over the company that does not have information about its customers”
Martha Rogers, Ph.D.
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
“One Size Fits All” Website Experience
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Reality… Everyone’s Journey is Different
Looking Confirming Buying
Price Search B2B / B2C Location (GeoIP)Search Keywords
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Case Study
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
YouSee by Sitecore
• Triple play (VOIP, TV, Internet)
• Market Leader – 5M population in Denmark– 47% market share
• Deliver consistent, relevant messages across web, email and mobile campaigns
• How? Real-time Sitecore Analytics
• Personalisation of offers based on behaviour and rules
• Cross/sell upsell based on order history and CRM integration
About YouSee
• YouSee is Denmark's biggest distributor of TV and Internet solutions on the cable network.
• For 30 years TDC Kabel TV had been a distributor of analogue cable TV in Denmark, but in 2007 TDC decided to change TDC Kabel TV to YouSee to indicate a new digital age and establish a new name for themselves with their new digital products.
• Through the cable network YouSee provides the following digital products: TV, Internet and VoIP.
Value Delivered
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
The Customer Engagement Journey
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore Engagement Automation
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
The Customer Journey: Random Acts of Marketing
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
The Customer Journey: Orchestrated Marketing
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Cross-Channel Engagement Management
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Sitecore Engagement Automation
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
The Customer Engagement Journey
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Blends multiple channels
• HDTV, Web, Social, Mobile and Fan Pages
Designed Around Sharing at its Core
• Visually conspicuous in real life
• Scores are shared globally
• Friends are encouraged to compete
Heineken Star Player
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
DEMO
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Questions?
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
Web Analytics Business Executives Must Know (by Ron Person)
http://sitecore.net/resources/
Sitecore Customer Engagement Platform (CEP) : Intelligent Web Experiences
For further information and/or a demonstration, come see
us at our booth