Site@web - Strategic Digital Marketing Services

Social Business, the Site@Web way

UAE Business Support Ini1a1ve

Vipin Kumar Strategic Marke,ng Consultant

+971 55 828 0235

[email protected] www.siteatweb.com

©Site@Web is the web development division of Astra Infotech FZE, a soAware engineering consulCng company since 1994.

•  EXPO: 2020 •  Social Business •  Strategic Digital MarkeCng •  Site at Web & Services •  Further Steps •  Conclusion

Social Business, the Site@Web way -‐ Agenda


EXPO 2020 -‐ Opportunity of the decade

•  The biggest event ever announced in UAE so far

•  5 – 6 years of predictable business growth

•  New projects worth Mul1 Billion AED

•  ConstrucCon, Tourism, Hospitality are the few top investment areas


Social Business

•  The new business model •  Goes beyond geographical barriers

•  A 24/7 live model •  Possibility to create a posiCve impact through the viral reach

•  Convergence of social media to result on a Social Business model


Social Business – Why you need?

•  Internet has brought a complete change in business paradigm

•  Social Media is no more a nice to have

•  Wide acceptance of smart phones

•  The way people gather informaCon has completely changed

•  Social media presence has to converge to Social Business


Strategic Digital MarkeCng

•  The whole new markeCng channel

•  Enabling to reach, once that was not reachable

•  Opportunity to get con1nuously engaged

•  Easy to stay-‐in-‐touch •  Efficient and cost-‐effecCve customer support

•  Top of the mind recall – many touch points


Strategic Digital MarkeCng – Why you need?

•  MarkeCng is the back-‐bone of any business

•  Presence in virtual world has become as important or more than the physical world

•  It provides you an un-‐precedent reach to the potenCal customers

•  Target markets are more engaged

•  Emerged as the best plaborm to stay-‐in-‐touch


Site at Web

•  A strategic digital markeCng company

•  A services company to integrate social media & establish your web idenCty

•  Transforming social media presence to Social Business with strategic marke1ng services

•  A long term Social Business partner for you


Site@Web Services – Responsive Websites

•  Why you need this? •  Your virtual idenCty •  Establishing your brand •  Digital world markeCng •  Social media to Social Business •  Expanding reach via mobile plaForm

•  What are the benefits? •  A perfect digital world presence •  Easy access through smart phones •  Social media for lead genera1on •  Hassle free content updates •  24/7 Social Business readiness

•  What is this? •  Content driven •  Business oriented •  Integrated social media •  Dynamic content updates •  Mobile plaborm opCmized •  Easy navigaCon and intuiCve •  Built in Social Business readiness

www.siteatweb.com


Site@Web Services – Content Updates

•  Why you need this? •  AgracCng more visitors •  Retaining customers •  Efficient internet search results •  To integrate well with social media •  To be an informaCon power house

•  What are the benefits? •  More visits, more leads •  Repeated visits, boosted loyalty •  Easily searchable, beIer business •  Social media for viral markeCng •  Established authenCcity

•  What is this? •  Content is King •  Unique content, no more a choice •  Keeping the site live & fresh •  To engage customer constantly •  Reason for prospect’s revisit •  Consistent updates •  In tune with latest Google search

algorithm

www.siteatweb.com


Site@Web Services – Mobile Apps

•  Why you need this? •  Constant touch with the customer •  To increase the reach •  Sell your products & services •  Mobile plaborm, no more a choice •  Social Business markeCng tool

•  What are the benefits? •  Top of the mind brand recall •  Always near to the customer •  Improved customer convenience •  Easy applicaCon maintenance •  Engaged customers, beIer business

•  What is this? •  State-‐of-‐art way of doing business •  Mobile access to your website •  Efficient stay-‐in-‐touch mechanism •  Customer support applicaCons •  An efficient marke1ng tool •  Extended business process

automaCon

www.siteatweb.com


Site@Web Services – Email MarkeCng

•  Why you need this? •  To spread your message •  To enhance markeCng efforts •  Top of the mind brand re-‐call •  Product & service updates •  To generate more business leads

•  What are the benefits? •  Highly cost effecCve markeCng •  Easy to create & disseminate •  Excellent reach •  Easiest stay-‐in-‐touch mechanism •  Easily repeatable

•  What is this? •  TradiConal internet markeCng tool •  An unavoidable markeCng strategy •  Efficient reach, easy execuCon •  Most cost-‐effec1ve •  An efficient tool for lead generaCon •  Predictable results, if done correctly

www.siteatweb.com


Site@Web Services – Webinars

•  Why you need this? •  Part of your brand markeCng •  In order to conduct product training •  Customer support •  Partner educaCon & support •  Reduce your training logis1cs costs •  What are the benefits? •  Less travel •  More flexible •  Easily recordable to reproduce •  Efficient geographical reach •  Live & interac1ve with parCcipants

•  What is this? •  EffecCve tool for communicaCon •  Brilliant tool for internet markeCng •  Flexible training delivery •  Less travel, beger results •  Excellent geographical reach •  More producCve, yet cost effecCve

www.siteatweb.com


Site@Web Services – SEO

•  Why you need this? •  To be findable in the internet •  Againing the top rank •  Show up in the relevant search •  Business lead generaCon •  Web world survival

•  What are the benefits? •  Easily findable •  More traffic to the website •  More digital world popularity •  Top ranking, resulCng more leads •  Digital presence to Social Business

•  What is this? •  Search Engine OpCmizaCon •  Making your website searchable •  Beger results on organic search •  Design & content opCmizaCon •  Target market focus •  Convert websites for lead generaCon

www.siteatweb.com


Site@Web Services – eNewslegers

•  Why you need this? •  To inform & engage your customers •  Product & services educaCon •  To establish a community •  To improve your brand recall •  An emo1onal bonding

•  What are the benefits? •  Improved customer loyalty •  EffecCve markeCng •  Top of the mind re-‐call •  Repeated sale •  Excellent brand authenCcity

•  What is this? •  A branding acCvity •  An excellent stay-‐in-‐touch tool •  Medium to communicate regularly •  Products and services news •  Community building set up •  A consistent markeCng channel

www.siteatweb.com


Site@Web Services – Business Networking

•  Why you need this? •  To improve your business •  To find partners & associates •  To create more reach •  To be in the business •  To establish •  What are the benefits? •  Win-‐win business partnerships •  Word of mouth marke1ng •  Improved credibility •  Business expansion •  More connected, more business

•  What is this? •  MeeCng up with likeminded people •  Business is nothing but networking •  Gemng connected •  Secret of growing is sharing •  Complement than compete •  ‘Togetherness’ brings producCvity

www.siteatweb.com


Social Business – What we have done?

•  Responsive websites •  www.dli-‐it.com •  www.energylogisCcsme.com •  www.equae.net •  www.DigitalprinCnguae.com

•  Content Updates •  www.arabia365.com


Social Business – How do we kick-‐start?

•  One on one discussion to determine the scope

•  Project proposal from Site@Web

•  Purchase order from the client

•  Project kick-‐start


Conclusion

•  EffecCve associaCon •  Successful implementaCon •  Win-‐Win business scenario


Social Business & Strategic Digital MarkeCng

So, why wait, let’s start!

Contact Us. Today!

Vipin Kumar

+971 55 828 0235

[email protected] www.siteatweb.com

Thank You.


Date post:	21-May-2015
Category:	Marketing
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