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SITO Mobile Marketing Deck 2016

Date post: 15-Apr-2017
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LOCATION BASED MOBILE TARGETING 1
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Page 1: SITO Mobile Marketing Deck 2016

1

LOCATION BASED MOBILE TARGETING

Page 2: SITO Mobile Marketing Deck 2016

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• Moviegoers exit the theatre• Check their apps again and

are retargeted with your ad

PRE-SHOW FRONT + CENTER SHOW POST-SHOW

*Geofence

LOCATION BASED TARGETING

• Moviegoers arrive at the geo-fenced theatre, park their car, etc.

• Once they open a partnered app, their device is captured

• Brand ad runs during Front + Center

Page 3: SITO Mobile Marketing Deck 2016

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CONSUMER RETARGETING

DELIVER YOUR AD WHEN AND WHERE IT HAS THE GREATEST IMPACT

• Drive consumers in-store from any distance

• Reach consumers in the act at the Point-of-Purchase

• Target consumers at competitor’s locations

• Re-engage your audience at any Point-of-Interest

• Target locations where your audience frequently visits

PROXIMITY TARGETING IN-STORE TARGETING GEO-CONQUESTING

BRAND AFFINITYRE-TARGETING

Page 4: SITO Mobile Marketing Deck 2016

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VERIFIED WALK INS

LOCATION BASED DEVICE TARGETING ALLOWS FOR AN EXACT NUMBER OF VERIFIED WALK INS (VWI’S) AT SPECIFIED LOCATIONS

This provides the direct measured impact of a campaign.

Page 5: SITO Mobile Marketing Deck 2016

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LOCATION BEHAVIORS DEFINE YOUR AUDIENCE

USE DATA CAPTURED AT THE LOCATION TO MAKE INFORMED DECISIONSQUICK SERVICE SHOPGEO: 42.543738, -83.286753TIME: 7:35 AMCATEGORY: Social, QSRUSER VISITS (30 days): 16AUDIENCE HISTORY: 65% Moms, 74% College Educated, 91% Business Professionals

SCHOOLGEO: 42.546785, -83.320175TIME: 7:52 AMCATEGORY: Elementary SchoolUSER VISITS (30 days): 18DEMO: 89% White, 52% Female, 60% HHI $100k+

GYMGEO: 42.544499, -83.378725TIME: 8:11 AMCATEGORY: Fitness CenterUSER VISITS (30 days): 8CURRENT AUIDENCE: Affluent Shoppers, Green Moms, Frequent Traveler Moviegoer

HOMEGEO: 42.525688, -83.323282TIME: 10:04 AMCATEGORY: Residential, HomeUSER VISITS (30 days): 382HOUSEHOLD DATA: 3 iPhones, 2 iPads, 3 MacAirsCARRIER: Verizon

GROCERY STOREGEO: 42.542217, -83.358921TIME: 9:28 AMCATEGORY: Food & Beverage, GroceryUSER VISITS (30 days): 4PURCHASE HISTORY: Diet Coca-Cola, Children’s Cereals, Chobani, Boars Head

NEAREST STORE AD 1.2 MILES

NEAREST STORE AD 1.2 MILES

VIEW VIDEO

TAP FOR (QSR) COUPON

TAP FOR (GROCERY)COUPON

Page 6: SITO Mobile Marketing Deck 2016

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MOBILE ATTRIBUTION

LEVEL OF INFO WE CAN GET ABOUT TARGETED CONSUMER

LIFESTYLE

CVS 39.08%

SHOPPING HABITSWALLGREENS 38.10% WALMART 35.98% DOLLAR GENERAL 34.50% TARGET 29.04%

MOVIEGOERS 42.04%

ONLINE BUYERS 26.14%

SOCCER MOMS 19.62%

WORKING FAMILIES17.95%

DEAL SEEKERS 16.55%


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