SITTING ON THE FENCE

PERSONAL BRAND PLAN FOR DEBBIE

Simply Undecided…. Social media has me sitting on the

fence. I’m simply undecided.

But what does this mean? Sitting on the fence describes someone who is undecided about an issue, rather than taking a firm stand on one side.

So, to adopt or not adopt that is the question!

Brand Statement To hop the fence and find myself on the

other side. It is time to cross boundaries and no

longer resist SOCIAL MEDIA. To create an online presence, utilizing

the skills and knowledge obtained in school, which will reflect my opinions and interests.

Key Messages

Drop the LUDDITE mentality

Be smart be funny be myself be hone

continue to grow & LEARN

Communicator adaptable motivated SOCAIBLE evolve CONFIDENT

Objectives To educate myself on social media

and its benefits Become familiar with the different

type of social media applications Build a greater ONLINE presence To increase my social media

engagement

Exactly how am I going to do all this? Strategies…

Read articles written about social media Attend social media events Participate in relevant online

communities review RSS reader to be relevant and

current Create a blog Join social media applications

Make twitter my best friend by signing on daily

Create a RSS feed Join IABC & CPRS to establish connections

with professionals in Toronto Spend at least 3 hours online a day Follow blogs that pertain to my interests Have weekly on bi-weekly blog posts Comment on other blogs

TACTICS

Critical Path

ACTION DUE DATE

Create a blog December 2, 2009

Have a total of 5 blog posts December 31, 2009

Comment on 4 other blogs December 31, 2009

Follow 55 people on twitter December 5,, 2009

Have 60 followers on twitter January 10, 2010

TWEET January 15, 2010

Add PR professionals to LinkedIn January 15, 2010

Join IABC and CPRS December 31, 2010

Be familiar with 7 different social media applications

January 31, 2010

SWOT Analysis Strengths

Social, friendly, likable, positive Experience working with the public Always willing to learn creative Trilingual

Weakness Reluctant to adopt social media No online presence Limited direction in career path No connections in PR world

SWOT continued Opportunities

To network with young professionals Build connections with PR practitioners Become a HUMBER graduate Volunteer with various companies to gain insight Intern – gain valuable work experience

Threats Competition from other students Inability to manage all social media applications at once Fear of jumping off the fence

Channels

TWITTERFACEBOOKLINKEDINBLOG – IN THE LOOPwordpressNING – HUMBERDEL.ICIO.USWIKIS

More to be added…