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Six CPG technology trends enable digital enterprise

Date post:13-Jan-2015
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Explore the next wave of digital technology disruptors and enablers that CPG industry leaders need to act on in the next three to five years as they continue the journey to becoming digital enterprises. Top technology trends that are disrupting CPG as we know it. Sharpen your digital edge with the help of our recommendations. Read full report on http://www.accenture.com/consumergoods.
  • 1. Consumer Goods 2014 Technology Vision: Every Business is a Digital Business

2. Copyright 2014 Accenture All rights reserved. 2 Discover the Next Wave of Technology Disruptors and Enablers in CPG 2014 3. Copyright 2014 Accenture All rights reserved. 3 Digital Disruptor No. 1: Data Supply Chain 4. Copyright 2014 Accenture All rights reserved. 4 Unleash Your Data to Empower Your Employees, Supply Chain and Consumers THE IMPACT: Data is not static, it should not live in silos and it has no real end point It is becoming part of a Circular Economy, living and breathing through the data supply chain, being shared, used and even returned like other products Pull data from across the value chain over and again, using it to make better business decisions and deliver personalized experiences WHY IT MATTERS NOW: Easy availability of data is allowing companies to innovate in analytics identify your strategic issues, then source the data you need from new technologies iBeacons, video analytics and others and new partners As consumers demand customization, the best forecasters will be fastest to market and most efficient, serving the right stock at the right time In the factory, machine learning algorithms will help maximize manufacturing uptime by alerting employees to predictive maintenance 5. Copyright 2014 Accenture All rights reserved. 5 Bringing the Data Supply Chain to Life We are working with Verizon Wireless to design, build and bring to market a service that helps US retailers, publishers and venues understand and engage with audiences more precisely, efficiently and profitably Beiersdorf is sharing their own data plus syndicated data throughout their organization, helping them better understand market share development across a variety of products, brands, and countries 6. Copyright 2014 Accenture All rights reserved. 6 Develop a data architecture strategy that enables movement of data Break down data silos so users can access the breadth of available info intuitively Leverage data services platforms and data discovery tools Look for insight gaps against critical parts of the value chain Isolate one key problem and develop a data supply chain for it Identify how to capture the right data, put it in the right format and share it at the right moment Building Your Data Supply Chain Package it for action Unlock it Let it flow 7. Copyright 2014 Accenture All rights reserved. 7 Digital Disruptor No. 2: Digital / Physical Blur 8. Copyright 2014 Accenture All rights reserved. 8 Connect Across the Value Chain Through Context- rich Intelligence THE IMPACT: Technology will become a central part of the way consumers interact with brick and mortar stores Data collected by devices can provide demand visibility from the aisle back, enabling micro-adjustment of the supply chain Employees in the field, at their desk or after hours will be empowered with insights and next-best-actions at the moment of need WHY IT MATTERS NOW: Wearable electronics, such as heads-up displays and smart watches, will heighten consumer and employee expectations for improved experience Distributors and sales agents can be enabled with optimized routes and task lists that adapt dynamically to changing market insights Information will be embedded in the real world from planograms to plant equipment performance to access untapped potential across the value chain 9. Copyright 2014 Accenture All rights reserved. 9 Bringing the Digital / Physical Blur to Life Google Glass Fitbit Flex Wireless Activity + Wristband Nest Learning Thermostat Todays latest innovations blur the digital / physical line 10. Copyright 2014 Accenture All rights reserved. 10 Finding Clarity Amid the Blur Establish platforms that enable the creation and delivery of contextual info Integration with retailer, supplier and distributor systems in near real time Use dynamic analytic engines to identify the right offers per consumer Deploy a digital content management system to move personalized content Pilot programs to evaluate the effectiveness of digital promotion tactics and technologies Eliminate lack of context Get personal and execute with excellence Test and toss 11. Copyright 2014 Accenture All rights reserved. 11 Digital Disruptor No. 3: From Workforce to Crowdsource 12. Copyright 2014 Accenture All rights reserved. 12 Expand Your Workforce and Idea Pool to Differentiate from the Competition THE IMPACT: Access new ideas that increase consumer relevance and sales Increase your speed, scalability and competitive differentiation through an expanded workforce Source unique and difficult to find capabilities, and pay by the week, hour or even minute to manage margins WHY IT MATTERS NOW: Consumers want to co-create new products through crowd funding they even pre-pay for them, guaranteeing demand before product launch Rallying your internal crowd your employee base gives a low cost and low risk way of uncovering new insight and ideas The breadth of challenges in todays market requires an ever increasing breadth of expertise the crowd lets you tap thousands of experts for fast, differentiating solutions 13. Copyright 2014 Accenture All rights reserved. 13 Tapping the Full Potential of Crowdsourcing Companies are turning to Kaggle to help solve problems ranging from retail store location optimization to airline flight optimization PepsiCos Do Us A Flavor campaign, asks consumers to come up with the next flavors of Frito Lay chips - with over 4 million interactions in the first US program 14. Copyright 2014 Accenture All rights reserved. 14 Bring consumers into the innovation process for new products and line extensions Leverage an expanded workforce to gain immediate access to specialized skills Use the crowd to access real-time information Ensure this data flows through your service organizations What it Means to Rally the Crowd Co-create Staff up for the short term Bring the store to you 15. Copyright 2014 Accenture All rights reserved. 15 Digital Enabler Trend No. 1: Business of Applications Create an ecosystem for flexibility and responsiveness THE IMPACT: Software is becoming a core competency for all companies Shift toward simpler modular apps for customer and consumer engagement Expose more of the data supply chain to outside developers e.g. serving product data to e-commerce sites or offer a coupon engine to eRetailers WHY IT MATTERS NOW: Mobile apps hosted on the cloud can provide agility and scalability to enter new markets Integrating apps to create an ecosystem can increase consumer engagement and meet consumer demand Shifting towards integrated app platforms enables rapid development on top of the entire value chain data and apps from the farm to the shelf to the consumer 16. Copyright 2014 Accenture All rights reserved. 16 Bringing the Business of Applications to Life At Michelin tire company, Accenture rolled out a mobile app store capability, an app factory and a set of APIs to help independent tire dealers develop better apps for their customers Walgreens is using Apigees API management platform to integrate their systems into a broad array of third-party apps that leverage Walgreens services 17. Copyright 2014 Accenture All rights reserved. 17 Build Your Software Competency Take stock Own your apps Serve insights 18. Copyright 2014 Accenture All rights reserved. 18 Digital Enabler Trend No. 2: Harnessing Hyperscale Power up to control and capitalize on mission-critical data THE IMPACT: Todays digital technology creates an exponential need for data processing power To create increasingly customized experiences, harnessing the right data is key Gathering this data will require a whole new look at infrastructure WHY IT MATTERS NOW: The demand for processing data at scale is rapidly increasing Todays hyperscale applications have the capacity to perform real-time analytics on huge datasets in-house Infrastructure innovations are paving the way for faster, cheaper and bigger hyperscale systems 19. Copyright 2014 Accenture All rights reserved. 19 Bringing Hyperscale to Life ITS THE ERA OF ALWAYS ON The services provided by hyperscale data centers are expected to be up 100 percent of the timenot just 99.99999 percent of the time. 20. Copyright 2014 Accenture All rights reserved. 20 Identify your data storage needs Forecast their expected usage based on one and three-year growth strategies Update your digital businesss most demanding computing processes Maintain hybrid hyperscale deployment strategies that improves offerings across SaaS, PaaS, and hardware Benefit From the Renaissance in Hardware Innovation Inventory your IT Model before you modernize Be flexible 21. Copyright 2014 Accenture All rights reserved. 21 Digital Enabler Trend No. 3: Architecting Resilience Build a CPG enterprise that is ready for anything THE IMPACT: Consumers are increasingly using online channels and expect that their information will be protected Keeping mobile apps, social media, in-store and e-commerce technology running requires building systems that survive failure, and then recover quickly WHY IT MATTERS NOW: With todays technology, data breaches can and do happen; building up resilience is a critical factor for succeeding in the digital world With economic pressures and increasing concern over quality, manufacturing processes need predictive optimization to maximize uptime and use of raw materials 22. Copyright 2014 Accenture All rights reserved. 22 Bringing Architecting Resilience to Life Netflix uses a program called Chaos Monkeyan attack force whose entire mission is to try and make Netflixs systems fail. The company learns from each attack to build up resilience. This is the kind of mindset very few CPG companies have, yet it is a critical factor for success in the digital world 23. Copyright 2014 Accenture All right

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