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Six CPG technology trends enable digital enterprise

Date post: 13-Jan-2015
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Explore the next wave of digital technology disruptors and enablers that CPG industry leaders need to act on in the next three to five years as they continue the journey to becoming digital enterprises. Top technology trends that are disrupting CPG as we know it. Sharpen your digital edge with the help of our recommendations. Read full report on http://www.accenture.com/consumergoods.
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Consumer Goods 2014 Technology Vision: Every Business is a Digital Business
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Page 1: Six CPG technology trends enable digital enterprise

Consumer Goods2014 Technology Vision: Every Business is a Digital Business

Page 2: Six CPG technology trends enable digital enterprise

Copyright © 2014 Accenture All rights reserved. 2

Discover the Next Wave of Technology Disruptors and Enablers in CPG

2014

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Copyright © 2014 Accenture All rights reserved. 3

Digital Disruptor No. 1: Data Supply Chain

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Copyright © 2014 Accenture All rights reserved. 4

Unleash Your Data to Empower Your Employees, Supply Chain and ConsumersTHE IMPACT:

• Data is not static, it should not live in silos and it has no real end point

• It is becoming part of a “Circular Economy”, living and breathing through the data supply chain, being shared, used and even returned like other products

• Pull data from across the value chain over and again, using it to make better business decisions and deliver personalized experiences

WHY IT MATTERS NOW:

• Easy availability of data is allowing companies to innovate in analytics – identify your strategic issues, then source the data you need from new technologies – iBeacons, video analytics and others – and new partners

• As consumers demand customization, the best forecasters will be fastest to market and most efficient, serving the right stock at the right time

• In the factory, machine learning algorithms will help maximize manufacturing uptime by alerting employees to predictive maintenance

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Copyright © 2014 Accenture All rights reserved. 5

Bringing the Data Supply Chain to Life

We are working with Verizon Wireless to design, build and bring to market a service that helps US retailers, publishers and venues understand and engage with audiences more precisely, efficiently and profitably

Beiersdorf is sharing their own data plus syndicated data throughout their organization, helping them better understand market share development across a variety of products, brands, and countries

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Copyright © 2014 Accenture All rights reserved. 6

• Develop a data

architecture strategy that enables movement of data

• Break down data silos so users can access the breadth of available info intuitively

• Leverage data

services platforms and data discovery tools

• Look for insight gaps against critical parts of the value chain

• Isolate one key

problem and develop a data supply chain for it

• Identify how to capture the right data, put it in the right format and share it at the right moment

Building Your Data Supply Chain

Package it for action

Unlock it Let it flow

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Digital Disruptor No. 2: Digital / Physical Blur

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Connect Across the Value Chain Through Context-rich IntelligenceTHE IMPACT:

• Technology will become a central part of the way consumers interact with brick and mortar stores

• Data collected by devices can provide demand visibility from the aisle back, enabling micro-adjustment of the supply chain

• Employees in the field, at their desk or after hours will be empowered with insights and next-best-actions at the moment of need

WHY IT MATTERS NOW:

• Wearable electronics, such as heads-up displays and smart watches, will heighten consumer and employee expectations for improved experience

• Distributors and sales agents can be enabled with optimized routes and task lists that adapt dynamically to changing market insights

• Information will be embedded in the real world – from planograms to plant equipment performance – to access untapped potential across the value chain

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Bringing the Digital / Physical Blur to Life

Google Glass Fitbit Flex Wireless Activity + Wristband

Nest Learning Thermostat

Today’s latest innovations blur the digital / physical line

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Copyright © 2014 Accenture All rights reserved. 10

Finding Clarity Amid the Blur

• Establish platforms that enable the creation and delivery of contextual info

• Integration with retailer, supplier and distributor systems in near real time

• Use dynamic

analytic engines to identify the right offers per consumer

• Deploy a digital content management system to move personalized content

• Pilot programs

to evaluate the effectiveness of digital promotion tactics and technologies

Eliminate lack of context

Get personal and execute

with excellence

Test and toss

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Copyright © 2014 Accenture All rights reserved. 11

Digital Disruptor No. 3: From Workforce to Crowdsource

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Expand Your Workforce and Idea Pool to Differentiate from the Competition THE IMPACT:

• Access new ideas that increase consumer relevance and sales

• Increase your speed, scalability and competitive differentiation through an expanded workforce

• Source unique and difficult to find capabilities, and pay by the week, hour or even minute to manage margins

WHY IT MATTERS NOW:

• Consumers want to co-create new products – through crowd “funding” they even pre-pay for them, guaranteeing demand before product launch

• Rallying your internal crowd – your employee base – gives a low cost and low risk way of uncovering new insight and ideas

• The breadth of challenges in today’s market requires an ever increasing breadth of expertise – the crowd lets you tap thousands of experts for fast, differentiating solutions

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Tapping the Full Potential of Crowdsourcing

Companies are turning to Kaggle to help solve problems ranging from retail store location optimization to airline flight optimization

PepsiCo’s “Do Us A Flavor” campaign, asks consumers to come up with the next flavors of Frito Lay chips - with over 4 million interactions in the first US program

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• Bring

consumers into the innovation process for new products and line extensions

• Leverage an

expanded workforce to gain immediate access to specialized skills

• Use the crowd

to access real-time information

• Ensure this data flows through your service organizations

What it Means to Rally the Crowd

Co-create Staff up for the short

term

Bring the store to you

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Digital Enabler Trend No. 1: Business of ApplicationsCreate an ecosystem for flexibility and responsiveness

THE IMPACT:

• Software is becoming a core competency for all companies

• Shift toward simpler modular apps for customer and consumer engagement

• Expose more of the data supply chain to outside developers – e.g. serving product data to e-commerce sites or offer a coupon engine to eRetailers

WHY IT MATTERS NOW:

• Mobile apps hosted on the cloud can provide agility and scalability to enter new markets

• Integrating apps to create an ecosystem can increase consumer engagement and meet consumer demand

• Shifting towards integrated app platforms enables rapid development on top of the entire value chain – data and apps from the farm to the shelf to the consumer

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Copyright © 2014 Accenture All rights reserved. 16

Bringing the Business of Applications to Life

At Michelin tire company, Accenture rolled out a mobile app store capability, an app factory and a set of APIs to help independent tire dealers develop better apps for their customers

Walgreens is using Apigee’s API management platform to integrate their systems into a broad array of third-party apps that leverage Walgreens’ services

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Build Your Software Competency

• Inventory your current applications and consider which may benefit from a mobile and app-driven approach

• Talk to capability groups, consumers and customers to learn which apps would be most valuable to them

• Put a renewed emphasis on software development and maintenance to build your own apps

• Make sure you have the right talent and IT capacity

• Develop technology platforms that sit behind the applications

• Ensure the platforms can be accessed on demand

Take stock Own your apps

Serve insights

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Digital Enabler Trend No. 2: Harnessing HyperscalePower up to control and capitalize on mission-critical data

THE IMPACT:

• Today’s digital technology creates an exponential need for data processing power

• To create increasingly customized experiences, harnessing the right data is key

• Gathering this data will require a whole new look at infrastructure

WHY IT MATTERS NOW:

• The demand for processing data at scale is rapidly increasing

• Today’s hyperscale applications have the capacity to perform real-time analytics on huge datasets in-house

• Infrastructure innovations are paving the way for faster, cheaper and bigger hyperscale systems

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Bringing Hyperscale to Life

IT’S THE ERA OF “ALWAYS ON”The services provided by hyperscale data centers are expected to be up 100 percent of the time—not just 99.99999 percent of the time.

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• Identify your

data storage needs

• Forecast their expected usage based on one and three-year growth strategies

• Update your digital business’s most demanding computing processes

• Maintain hybrid

hyperscale deployment strategies that improves offerings across SaaS, PaaS, and hardware

Benefit From the Renaissance in Hardware Innovation

Inventory your IT

Model before you modernize

Be flexible

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Copyright © 2014 Accenture All rights reserved. 21

Digital Enabler Trend No. 3: Architecting ResilienceBuild a CPG enterprise that is ready for anything

THE IMPACT:

• Consumers are increasingly using online channels and expect that their information will be protected

• Keeping mobile apps, social media, in-store and e-commerce technology running requires building systems that survive failure, and then recover quickly

WHY IT MATTERS NOW:

• With today’s technology, data breaches can and do happen; building up resilience is a critical factor for succeeding in the digital world

• With economic pressures and increasing concern over quality, manufacturing processes need predictive optimization to maximize uptime and use of raw materials

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Bringing Architecting Resilience to Life

Netflix uses a program called Chaos Monkey—an attack force whose entire mission is to try and make Netflix’s systems fail. The company learns from each attack to build up resilience. This is the kind of mindset very few CPG companies have, yet it is a critical factor for success in the digital world

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• Look for security and infrastructure-related investments that maximize business process resilience per dollar spent

• Shift compute loads to public cloud infrastructure

• Create a

security road map to build advanced detection and external threat intelligence capabilities

Engineer to be a Nonstop Business and Reduce Risks

Invest in your suit of

armor

Migrate business

risks

Thwart threats


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