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Six Digital Trends To Watch by Steve Rubel and David Armano

Date post:08-Sep-2014
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This is a slideshow where we identify key digital trends and how your organization needs to plan accordingly for them. We believe these trends are not future gazing but what’s happening at this very moment and that they will cause organizations to adapt to change, adopt new practices and innovate accordingly. Presentation by Steve Rubel and David Armano
Transcript:
  • 6DigitalTrendstoWatch SOCIALMEDIAPRESENTATION CuratedbySteveRubel,DirectorofInsights+ DavidArmano,SVPDigital
  • TechnologiesGetAlltheA/en0on,YetTheyreFlee0ng
  • Trends,However,DevelopMoreSlowlyandAreOAenTimeless
  • TREND1MARKETINGINTHEAGEOF SOCIALMEDIAPRESENTATION STREAMS
  • THECHALLENGE:THEFIREHOSE
  • PEOPLENEEDTOHEARTHINGSMANYTIMESFORITTOSINKIN
  • I:ESTABLISHDIGITALEMBASSIESANDEQUIP EMPLOYEESTOBECOMEAMBASSADORS 7
  • II:EMBRACEMULTIPLICITYANDDIVERSITY
  • III:USETHEFORCE,DONTFIGHTIT
  • TREND2THEGOOGLIZATIONOFMEDIA: BUILDINGADIGITALLYVISIBLEBUSINESS 10
  • QUALITYCONTENTDRIVESDIGITAL VISIBILITY
  • SOCIALCONNECTIONSDRIVEDIGITAL VISIBILITY
  • TREND3THEDATADECADE: SOCIALMEDIAPRESENTATION DIYINSIGHTSANDSITUATIONALAWARENESS
  • I:TAPINTOFREETOOLSAND BECOMEDATAJUNKIES
  • II:LOOKFORUNMETNEEDSANDUSETHE DATATOPLANPRODUCTSANDCAMPAIGNS
  • II:MAPNETWORKSTOUNDERSTANDHOWTO USETHEMEFFICIENTLYANDEFFECTIVELY
  • TREND4BusinessBecomesSocial Socialmediaexpandsintothefabricofbusiness fromcommunicaZonstohowconsumersbecome cocreatorsandemployeesbecomeadvocates 18
  • I:CONVERTEMPOWEREDINDIVIDUALSTO EMPOWEREDGROUPS&COLLECTIVES (CharlesSchwabisanEdelmanclient) 19
  • II:INCLUDESTAKEHOLDERSINTOYOUR INNOVATIONINITIATIVES (StarbucksisanEdelmanclient) 20
  • III:ENCOURAGEEMPLOYEESTOADVOCATE RESPONSIBLY (NutroisanEdelmanclient) 21
  • IV:PREPAREEMPLOYEESFORPUBLIC ENGAGEMENT 22
  • V:EMBRACESOCIALBUSINESSBEYONDA SINGLEDEPARTMENT CUSTOMER CARE PR IT HR R&D MarkeZng social media touches all of these 23
  • BUSINESSBECOMESSOCIAL: ACTIONITEMS Planforscale(movingbeyondexperiments) Organizeaccordingly Integrateexternalwithinternal Engageemployees Formalizeguidelines 24
  • TREND5LOCATION,LOCATION,LOCATION Whereareyouisthenewwhatareyoudoing? Mobileandlocalbringthedigitalandrealworlds together. 25
  • LOCALADDSANOTHERDIMENSIONTO AMBIENTAWARENESS 26
  • POPULARPLATFORMSCRITICALTO MOREMASSADOPTION 27
  • OPPORTUNITIESTOBRINGPHYSICAL ANDDIGITALWORLDSTOGETHER (StarbucksisanEdelmanclient) 28
  • LOCATION,LOCATION,LOCATION: ACTIONITEMS Integraterealworldeventswithdigitalstrategy Lookforwaystobringpeopletogetherlocally TapintogamingaspectandrewardparZcipaZon&loyalty DelivervaluethroughincenZves Experimentwithpilotprograms 29
  • TREND6PRIVATEBECOMESPUBLIC AsnetworkssuchasFacebookbegintoloosentheir privacyrestricZonsandGenYadvancesintheworkforce, whatoncewasprivatebecomesincreasinglypublic 30
  • Privacyisnolongerasocialnorm MarkZuckerburg WEAREINCREASINGLYBECOMING RESPONSIBLEFOROUROWNPRIVACY 31
  • HOWMUCHDOWEWANTTOSHARE? 32
  • DATAGETSPUTINTOTHESTREAMIF WEALLOWIT 33
  • PRIVATEBECOMESPUBLIC: ACTIONITEMS Bepreparedforpublicengagement(socialmediaguidelinesetc.) CreaterulesofengagementforsocialmediaparZcipaZon MonitorconversaZonsinallecosystems(owned,paid,earned) ParZcipateauthenZcally Harnesssocialsharing&broadcasZng AssumeallinteracZonsarenowpublic 34
  • ThankYou @[email protected] SOCIALMEDIAPRESENTATION edelmandigital.com
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