Date post: | 30-Jun-2015 |
Category: |
Technology |
Upload: | jeffjedras |
View: | 261 times |
Download: | 1 times |
Six drastic technology company logo evolutions
We’ve all looked back at photos from our
misbegotten youth, seen the fashions we once
thought were cutting edge, and asked ourselves,
“What were we thinking?”
Well, technology companies are certainly not
immune to this phenomenon.
These six early technology company logos show
that its not only hair styles and clothing that
have come a long way over the years.
By Jeff Jedras
Image courtesy of luigi diamanti at FreeDigitalPhotos.net
While Adobe is now a leader in digital
design, fonts have always been at the core
of its business, which makes the font
choice in their first logo … well,
interesting.
But as a startup on a shoestring when it
was founded in 1982, co-founder John
Warnock’s wife Marva was drafted to
design the original logo.
Adobe
Before moving to an ever-evolving series of
more literal apple logos, Apple’s first logo
was a bit more artistic, perhaps
representing the interests of co-founder
Steve Jobs.
Drawn by fellow Apple co-founder Ronald
Wayne (who shortly thereafter gave up his
share for just $2,300 – ouch), it depicts Sir
Isaac Newton, he of the theory of gravity,
sitting under an apple tree.
Apple
Japanese camera manufacturer Canon was
initially known as Kwanon, as this logo developed
for the launch of its first product in 1933 shows.
This logo only lasted a year, moving to a more
simple word-only logo. It became Canon in 1935,
and would evolve over the years into the familiar logo we know today.
Those that find their zen in photography will no
doubt appreciate the original, though.
Canon
Designed in 1975 when Bill Gates and Paul
Allen founded the company to develop and
sell Basic interpreters for the Altair 8800,
Microsoft’s first logo was simple, at least –
no falling Apples or religious deities --
although we can’t say much for their font
choice.
A few years later the Micro and the Soft
would come together.
Microsoft
IBM traces its roots back to the Bundy
Manufacturing Company in 1888, which in 1889
became The International Time Recording
Company (ITR), and created this logo as it
brought its line of mechanical time recorders to
market.
It would be 1924 before the company became
International Business Machines, and 1947
before the logo would be recognizable to us
today.
The current logo does owe much though to the
simplicity of this original.
IBM
Along with Canon, and perhaps Apple, Nokia
has to share the prize for largest logo
evolution.
While they’re all about mobile phones today,
Nokia was actually founded in 1868 as a
wood pulp mill – its riverside location both
powering the mill and explaining the fishy
logo.
It would later merge with a cable works and
a rubber works, before moving into
telecommunications.
Nokia